Is to do list notebook profitable to sell on Amazon United States?

The niche generates $93K/yr across 28 tracked products. 2 of 4 products launched in the last 360 days are still selling. 90-day search growth is -23.7%. Flapen's verdict: Skip it (40/100).

How competitive is the to do list notebook niche?

18 brands and 22 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 67% of demand.

What do buyers complain about in to do list notebook?

Top complaints mined from reviews: Paper Quality, Size-Overall, Value For Money. The return rate is 1.1%.

When does demand for to do list notebook peak?

Demand peaks in Jan–Aug; the busiest month runs 1.9× the quietest.

What does it cost to enter the to do list notebook niche?

Listings span $5.03–$21.88; the average listing price is $9.70 (sweet spot $15–$100). The average incumbent carries 2,083 reviews — the moat a new listing must climb.

to do list notebook

Skip it

Soft demand (-23.7% this quarter) — this niche doesn't clear our bar today.

Returns

Great1.1%

return rate — above 5% kills the launch gate

Brand share

Good67%

top-5 brand share — brands hold most of the demand

Competition

Good48%

top-5 click share — leaders hold, buyers still browse

Review moat

Okay2,083.32

avg incumbent reviews — the moat a new listing must climb

Price range

Okay$5.03–$21.88

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Okay$9.70

avg listing price — sweet spot $15–$100

Market size

Bad$93K

$93K/yr · 575K searches

Conversion

Bad1.7%

search→purchase rate — share of searches ending in a sale

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Growth

Bad-23.7%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, to do list notebook is a $93K/yr Amazon United States market (575K searches/yr). The top 5 brands hold 67% of demand. Demand peaks in Jan–Aug. Verdict: Skip it — 40/100.

Data updated Jul 9, 2026 · scored weekly · How we score niches

to do list notebook market data

Units sold / yr: 10K–13K; avg 250–500/product
Revenue / yr: $97K–$121K; units × avg price
Conversion rate: 1.7%
Avg BSR: #139
Page quality: 0%
Prime: 100%
Sponsored: 82%
Out of stock: 17.9%
Avg brand age: 33 months
Avg seller age: 168 days

Competition & brand share

The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.

Brands

18 falling

Sellers

Top-5 brand share

67%

Top 20: 100%

Top-5 click share

48%

Top 20: 90%

Open market

28%

Of a Happy Kind21%
Taja19%
ZICOTO15%
KAICN6%
Forvencer6%
Two Tumbleweeds4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -23.7% search growth over the last 90 days.

Peak months: Jan, Aug · busiest ÷ quietest = 1.9×

Open Trend

Top to do list notebook search terms

todo83K/yr -14.6%0.0% conv.
checklist notebook46K/yr -13.2%1.6% conv.
to do list planner76K/yr -49.4%1.2% conv.
daily planner notepad45K/yr -16.2%1.3% conv.
task planner38K/yr -21.7%1.1% conv.
to do planner42K/yr -25.3%1.6% conv.
daily task planner26K/yr -24.2%1.9% conv.
task notebook22K/yr -12.3%1.4% conv.
daily to do list planner35K/yr -39.1%1.6% conv.
to do notebook for work23K/yr -12.4%2.0% conv.

All search terms

Top to do list notebook products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

To Do List Notepad: With Multiple Functional Sections - 6.5 x 9.8 60 Sheets - Spiral Daily Planner Notebook - Task CheckList Organizer Agenda Pad for Work - Note & Todo List Organization Notebooks

Of a Happy Kind$7.984.8★3,161 rev

Taja To Do List Notepad - To Do List Notebook for Work with 52 Sheets 9.8 x 6.5 Undated Daily Planner Perfect for Daily Tasks and Goal Setting Notepad Suitable for Office Home & School - Greenery Sway

Taja$6.654.8★4,233 rev

To Do List Notepad 3 Pack Undated Daily Planner Notepad With To Do List Notebook Checklist Planner Spiral Waterproof Notepad for Office Supplies School Planner 52 Sheets/Pack 5.5*8.3 A5 Size

KAICN$13.394.8★865 rev

Forvencer To Do List Notepad (6.5 x9.8) To Do List Notebook for Work Undated Daily Planner Organizer for Tasks Checklist & Goal Planning To Do List Perfect for Office School Cute

Forvencer$5.034.8★447 rev

ZICOTO Aesthetic Daily Planner And Notebook With Hourly Schedule - Aesthetic Spiral To do List Notepad For Work/Home to Organize Tasks And Appointments - Stylish School/Office Supplies Book For Women

ZICOTO$12.574.7★712 rev

Newest

by launch date

Daily Planner Notepad 5.5 x 8.5 Tear-Off Pad 70 Undated Sheets Focus-Enhancing Desktop Organizer with Hourly Schedule To-Do List for Work School (White Colorful 1 Pack)

Emblissom$8.9310 rev

10mo ago

Task Planner & Activity Log Notepad for Work Daily To Do List with Checklist Time Tracking & Notes 60 Pages 8.5 x 11 Letter Portrait Life Charge

Life Charge$14.69164 rev

11mo ago

Sweetzer & Orange Daily Planner Notebook Undated Two-Page Daily Layout with Hourly Schedule To-Do List Priorities and Notes 6.5 x 9.5 Spiral Bound Productivity Organizer 160 Pages

Sweetzer & Orange$8.18267 rev

1y ago

Forvencer To Do List Notepad (6.5 x9.8) To Do List Notebook for Work Undated Daily Planner Organizer for Tasks Checklist & Goal Planning To Do List Perfect for Office School Cute

Forvencer$5.03447 rev

1y ago

2 Packs To Do List Notepad 104 Pages To Do List Notebook A5 Undated Daily Planner Notepad with Task Checklist Home Office School Supplies

Thboxes$8.79664 rev

2y ago

What buyers say about to do list notebook

What buyers praise and complain about, mined from review topics.

What buyers love

Document Organizing/Classification31%

“Great organizer”

Quality-Overall10%

“The overall construction is of a very high quality”

Paper Quality8%

“Nice paper”

Ease Of Use8%

“easy to write on”

Design-Overall6%

“Thoughtful design”

Advertised Vs Actual Product5%

“Just as pictured”

Size-Overall4%

“Love the size”

Color4%

“Love the colors”

Value For Money4%

“Good deal”

Office Usability4%

“great for work or personal use”

What buyers complain about

Paper Quality8%

“Might as well be blank paper”

Size-Overall8%

“Its also much larger than expecting though its worked out great for me”

Value For Money6%

“not enough pages for the price”

Print Quality6%

“didnt finish before the planner went to print”

Writing Experience6%

“just don't really know what to write”

Document Organizing/Classification6%

“It will be a bug help to keep me organized and on track”

Double-Sided Printing5%

“I took stars off because it says this is printed on both sides”

Thickness5%

“Its too thin”

Advertised Vs Actual Product4%

“Dates Incorrect for month of July”

Functionality-Overall2%

“Not going to work for me”

Top return reasons

Size-Overall42%

Advertised Vs Actual Product16%

Value For Money6%

Design-Overall5%

Paper Quality4%

Functionality-Overall4%

Quality-Overall2%

Print Quality2%

Color2%

Writing Experience1%

Common questions

Is to do list notebook profitable to sell on Amazon United States?: The niche generates $93K/yr across 28 tracked products. 2 of 4 products launched in the last 360 days are still selling. 90-day search growth is -23.7%. Flapen's verdict: Skip it (40/100).
How competitive is the to do list notebook niche?: 18 brands and 22 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 67% of demand.
What do buyers complain about in to do list notebook?: Top complaints mined from reviews: Paper Quality, Size-Overall, Value For Money. The return rate is 1.1%.
When does demand for to do list notebook peak?: Demand peaks in Jan–Aug; the busiest month runs 1.9× the quietest.
What does it cost to enter the to do list notebook niche?: Listings span $5.03–$21.88; the average listing price is $9.70 (sweet spot $15–$100). The average incumbent carries 2,083 reviews — the moat a new listing must climb.