To Do List Notebook

Shoppers searched for this 575K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -23.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $93K a year.

Searches, last 12 months

575K

Growth, 90 days vs prior 90

-23.7%

Conversion, latest week

1.7%

Market size, estimated

$93Ka year

Peak month

August1.9× the quietest month

Top search term

todo83K searches a year

Listings sell for $9.70 on average, from $5.03 to $21.88. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At $9.70 that is $2K to $5K a year per listing.

Average price

$9.70under the $15 to $100 sweet spot

Price range

$5.03–$21.88

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

10K–13K

Units per listing a year

250–500

Revenue per listing a year

$2K–$5K

Returns

1.1%of orders · Amazon United States median 2.1%

82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 17.9% of listings are out of stock. The average listing ranks #139 within Planners, Refills & Covers. It carries 2,083 reviews at 4.73 stars, so a new listing needs social proof before a better product.

Sponsored listings

82%

Prime listings

100%

Out of stock, average day

17.9%

Average rank

#139in Planners, Refills & Covers

Average rating

4.73 starsAmazon United States average 4.42 stars

Average reviews

2,083per listing

Listings tracked

28

4 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

4

Successful launches

2Amazon's first-year sales bar

Average brand age

33 months