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To Do List Notebook

soft demand (-23.7% this quarter) — To Do List Notebook doesn't clear our bar today.

Flapen Score

40
Skip it

Ranks 326 of 426 Office Products niches · −7 vs the category median of 47

Market size 23Growth 13Conversion 21Competition 62Returns 94Price range 41Avg price 31Brand share 63Review moat 44Quality gap 17
This niche Category average · 426 niches

Is To Do List Notebook profitable on Amazon?

According to Flapen's Amazon United States niche tracking, To Do List Notebook is a $93K/yr Amazon United States market (575K searches/yr). The top 5 brands hold 67% of demand. Demand peaks in Jan–Aug. Verdict: Skip it — 40/100.

To Do List Notebook: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -23.7% over the last 90 days and 1.7% of searches end in a purchase.

$93K

revenue / yr

Units sold / yr13K
Search volume / yr-23.7%575K
Conversion rate1.7%
Avg price$9.70

Who owns the niche?

The top 5 brands hold 67% of demand, so 33% of the market is open.

33%

open market share

Brands · sellers18 · 22
Top-5 product click share48%
Open market33%
Avg brand age33 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 28 products

Sponsored placement82%
New entrants (1y)4· 2 succeeded
Avg rating4.7★
Avg reviews2,083

Top To Do List Notebook products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.

$0$9K$19K$28K$37K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 falling

Sellers

22

Top-5 brand share

67%

Top 20: 100%

Top-5 click share

48%

Top 20: 90%

Open market

28%

  • Of a Happy Kind21%
  • Taja19%
  • ZICOTO15%
  • KAICN6%
  • Forvencer6%
  • Two Tumbleweeds4%

To Do List Notebook demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume575KCVR1.7%Products28Brands18Top 5 Brands67%OOS Rate17.9%Rating4.7★Reviews2,083Avg BSR#139
20K15KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Aug · busiest ÷ quietest = 1.9×

Top To Do List Notebook search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • todo83K/yr
  • checklist notebook46K/yr
  • to do list planner76K/yr
  • daily planner notepad45K/yr
  • task planner38K/yr
  • to do planner42K/yr
  • daily task planner26K/yr
  • task notebook22K/yr
  • daily to do list planner35K/yr
  • to do notebook for work23K/yr

What reviews say buyers love and hate about To Do List Notebook

What buyers mention most, as a share of all reviews.

What buyers love

84% of reviews
Document Organizing/Classification31%

Great organizer

Quality-Overall10%

The overall construction is of a very high quality

Paper Quality8%

Nice paper

Ease Of Use8%

easy to write on

Design-Overall6%

Thoughtful design

What buyers complain about

55% of reviews
Paper Quality8%

Might as well be blank paper

Size-Overall8%

Its also much larger than expecting though its worked out great for me

Value For Money6%

not enough pages for the price

Print Quality6%

didnt finish before the planner went to print

Writing Experience6%

just don't really know what to write

To Do List Notebook return rate & reasons

Why buyers send it back, as a share of all return requests.

1.1%

Return rate

71%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
42%
2Advertised Vs Actual Product
16%
3Value For Money
6%
4Design-Overall
5%
5Paper Quality
4%

Common To Do List Notebook questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores To Do List Notebook 40/100 on Amazon United States — Skip it. The niche generates $93K/yr across 28 tracked products. 2 of 4 products launched in the last 360 days are still selling. Search demand moved -23.7% over the last 90 days.
Search demand for To Do List Notebook on Amazon United States peaks in Jan–Aug, where the busiest month runs 1.9× the quietest.