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The Successful Man Journal

Fail

Demand is soft, at -58.0% this quarter, so The Successful Man Journal is a Fail.

Flapen Score
38
38 / 100
Ranks 350 of 426 Office Products niches · −9 vs the category median of 47
Market size
$75K/yr53K searches / yr
90-day growth
-58.0%search demand this quarter
Competition
86%top-5 click share · 9 brands · 12 sellers

Flapen Score

The Successful Man Journal against its category

The dotted line is the Office Products average. Past it, The Successful Man Journal is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The The Successful Man Journal market on Amazon at a glance

Shoppers on Amazon United States searched for The Successful Man Journal 53K times last year and spent an estimated $75K. The top 5 brands take 86% of clicks. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 6.7% of those searches ended in a purchase.

Shoppers searched for this 53K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.7% of those searches ended in a purchase. Searches in the last 90 days moved -58.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $75K a year.

Searches, last 12 months
53K
Growth, 90 days vs prior 90
-58.0%
Conversion, latest week
6.7%
Market size, estimated
$75Ka year
Top search term
the successful man journal48K searches a year

02 · Price

A sale here is worth $21.02.

Listings sell for $21.02 on average, from $10.24 to $48.07. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At $21.02 that is $5K to $11K a year per listing.

Average price
$21.02inside the $15 to $100 sweet spot
Price range
$10.24–$48.07
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
250–500
Revenue per listing a year
$5K–$11K
Returns
1.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

89% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #1,344 within Personal Organizers. It carries 379 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
89%
Out of stock, average day
0.0%
Average rank
#1,344in Personal Organizers
Average rating
4.65 starsAmazon United States average 4.42 stars
Average reviews
379per listing
Listings tracked
9

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
34 months

Products

Top The Successful Man Journal products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 86% of clicks. A locked shelf that new listings rarely crack.

Brands

9 rising

Sellers

12

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

86%

Top 20: 100%

Open market

10%

  • Brand 144%
  • Brand 216%
  • Brand 310%
  • Brand 410%
  • Brand 56%
  • Brand 64%
  • Open — no brand owns it (3 brands, 10%)

Demand

The Successful Man Journal search demand

Weekly searches over the year. Pick a range.

800600Spike '26Feb '26Feb '26Mar '26Apr '26Apr '26May '26Jun '26Jun '26

Reviews and returns

What reviews say buyers love and hate about The Successful Man Journal

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Quality-Overall”
15%of negative reviews mention “Writing Experience”
1.5%of orders come back
“write was not explained very well”
A buyer, on “Writing Experience”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common The Successful Man Journal questions

Answered from the same tracked data.