The Dailee 2025-2026 Planner

Shoppers searched for this 1.0M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.2% of those searches ended in a purchase. Searches in the last 90 days moved -73.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $420K a year.

Searches, last 12 months

1.0M

Growth, 90 days vs prior 90

-73.3%

Conversion, latest week

4.2%

Market size, estimated

$420Ka year

Peak month

August6.5× the quietest month

Top search term

2026 calendar planner389K searches a year

Listings sell for $9.73 on average, from $4.13 to $23.81. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 500 to 750 of them. At $9.73 that is $5K to $7K a year per listing.

Average price

$9.73under the $15 to $100 sweet spot

Price range

$4.13–$23.81

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

40K–50K

Units per listing a year

500–750

Revenue per listing a year

$5K–$7K

Returns

1.6%of orders · Amazon United States median 2.1%

98% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 20.4% of listings are out of stock. The average listing ranks #142 within Planners, Refills & Covers. It carries 1,476 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings

98%

Prime listings

98%

Out of stock, average day

20.4%

Average rank

#142in Planners, Refills & Covers

Average rating

4.67 starsAmazon United States average 4.42 stars

Average reviews

1,476per listing

Listings tracked

42

23 products launched here in the last 12 months. 15 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

23

Successful launches

15Amazon's first-year sales bar

Average brand age

28 months