the dailee 2025-2026 planner
Skip itSoft demand (-73.3% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.6%return rate — above 6% kills the launch gate
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Brand share
Good67%top-5 brand share — brands hold most of the demand
Market size
Good$420K$420K/yr · 1.0M searches
Conversion
Good4.2%search→purchase rate — share of searches ending in a sale
Review moat
Good1,475.81avg incumbent reviews — the moat a new listing must climb
Price range
Okay$4.13–$23.81cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$9.73avg listing price — sweet spot $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-73.3%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, the dailee 2025-2026 planner is a $420K/yr Amazon United States market (1.0M searches/yr). The top 5 brands hold 67% of demand. Demand peaks in Jan–Jul–Aug–Nov–Dec. Verdict: Skip it — 47/100.
Data updated Jul 9, 2026 · scored weekly · How we score niches
Market data
- Units sold / yr
- 40K–50K
- avg 500–750/product
- Revenue / yr
- $389K–$487K
- units × avg price
- Launch success
- 65%
- 15 of 23 new (360d)
- Conversion rate
- 4.2%
- Avg BSR
- #142
- Page quality
- 0%
- Prime
- 98%
- Sponsored
- 98%
- Out of stock
- 20.4%
- Avg brand age
- 28 months
- Avg seller age
- 178 days
Competition
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.Brands
22 rising
Sellers
28
Top-5 brand share
67%
Top 20: 98%
Top-5 click share
42%
Top 20: 79%
Open market
28%
- VALOME22%
- Taja19%
- Blue Sky13%
- XAOWON7%
- M&G6%
- Forvencer5%
Demand & seasonality
Weekly Amazon search volume, last 71 weeks — -73.3% search growth over the last 90 days.Peak months: Jan, Jul, Aug, Nov, Dec · busiest ÷ quietest = 6.5×
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 42 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Planner 2026-2027 Academic Year Monthly and Weekly Calendar Planner Jul 2026 - Jun 2027 Hardcover Teacher Student Planning Agenda book with Tabs Perfect for School Office Supplies 6.3 x 8.5 - Wildflowers
Taja$7.484.7★1,595 rev
2026 Planner Weekly and Monthly Calendar Academic Planner Jan 2026 - Dec 2026 Planning Agenda Book for Desk Accessories and School Supplies - A5 (6.3 x 8.5)
VALOME$8.464.7★2,797 rev
Blue Sky 2026-2027 Weekly and Monthly Academic Year Planner Calendar July 2026 - June 2027 8.5 x 11 Flexible Cover Wirebound Laminated Tabs Enterprise
Blue Sky$14.894.6★3,675 rev
M&G 2026 Planner Weekly and Monthly Planner Calendar Jan 2026-Feb 2027 Agenda Book With Monthly Tabs for School Work Home Supplies A4 8.5 x 11
M&G$7.914.9★107 rev
2026-2027 Monthly Planner (7.6 x 9.6) from Jan 2026-Jun 2027 18 Months Calendar 2026 Planner Agenda Book with Tabs & Pocket Black
XAOWON$8.954.7★1,043 rev
Newest
by launch date
HARDCOVER Academic Year 2026-2027 Planner: 14 Months (May 2026 Through June 2027) 8.5x 11 Daily Weekly Monthly Planner Yearly Agenda. Bookmark Pocket Folder and Sticky Note Set (Colorful Botanicals)
EXCELLO GLOBAL PRODUCTS$22.5664 rev
Forvencer Academic Planner 2026-2027 Hardcover Calendar Planner Weekly & Monthly July 2026 - June 2027 8.5 x 11 Daily Agenda with Tabs College School Organizer for Student Teacher Pink
Forvencer$12.023,472 rev
Academic Planner 2026-2027 Hardcover Weekly and Monthly Calendar Planner from July 2026 - June 2027 Daily Agenda Planners with Tabs College School Organizer for Student Teacher A5 (6.1 x 8.2) Green
NOTBOKPA$6.51833 rev
Blue Sky Brook Gossen 15 Month 2026-2027 Weekly and Monthly Academic Year Planner Calendar April 2026 - June 2027 5 x 8 Flexible Cover With Zip Pouch Wirebound Laminated Tabs Storage Pocket Green Check
Blue Sky$14.9152 rev
Blue Sky Day Designer 2026-2028 Monthly Academic Year 24 Month Planner Calendar July 2026 - June 2028 8.5 x 11 Flexible Cover Stapled Binding Orange Blossom Mint
Blue Sky$10.66427 rev
Trending
90-day click momentumHARDCOVER Academic Year 2026-2027 Planner: 14 Months (May 2026 Through June 2027) 8.5x 11 Daily Weekly Monthly Planner Yearly Agenda. Bookmark Pocket Folder and Sticky Note Set (Colorful Botanicals)
EXCELLO GLOBAL PRODUCTS$22.564.9★
Academic Planner 2026-2027 Hardcover Weekly and Monthly Calendar Planner from July 2026 - June 2027 Daily Agenda Planners with Tabs College School Organizer for Student Teacher A5 (6.1 x 8.2) Green
NOTBOKPA$6.514.7★
And Per Se 2026 Planner-Daily Weekly & Monthly Leather Hardcover Planner 5.7 x 8 Daily Schedule 100 GSM Thick Paper Back Pocket(Mint)
&And Per Se$7.984.6★
Forvencer Academic Planner 2026-2027 Hardcover Calendar Planner Weekly & Monthly July 2026 - June 2027 8.5 x 11 Daily Agenda with Tabs College School Organizer for Student Teacher Pink
Forvencer$12.024.8★
Blue Sky 2026-2027 Weekly and Monthly Academic Year Planner Calendar July 2026 - June 2027 5 x 8 Flexible Cover Wirebound Laminated Tabs Enterprise
Blue Sky$9.934.6★
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Very well organized”
“Good size”
“the cover is high quality”
“Great deal”
“Exactly as advertised”
“Easy to write”
“Very thoughtful design”
“They are well written”
“Color is so cute”
“quality paper”
What buyers complain about
“Big”
“Paper is very thin”
“The paper could be slightly thicker”
“Not a 2yr organizer”
“Bad Quality”
“Falls Apart Quickly”
“it is deceiving”
“the print is so small”
“Little flimsy”
“Not worth the price”
Top return reasons
Common questions
- Is the dailee 2025-2026 planner profitable to sell on Amazon United States?
- The niche generates $420K/yr across 42 tracked products. 15 of 23 products launched in the last 360 days are still selling. 90-day search growth is -73.3%. Flapen's verdict: Skip it (47/100).
- How competitive is the the dailee 2025-2026 planner niche?
- 22 brands and 28 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 67% of demand.
- What do buyers complain about in the dailee 2025-2026 planner?
- Top complaints mined from reviews: Size-Overall, Paper Quality, Thickness. The return rate is 1.6%.
- When does demand for the dailee 2025-2026 planner peak?
- Demand peaks in Jan–Jul–Aug–Nov–Dec; the busiest month runs 6.5× the quietest.
- What does it cost to enter the the dailee 2025-2026 planner niche?
- Listings span $4.13–$23.81; the average listing price is $9.73 (sweet spot $15–$100). The average incumbent carries 1,476 reviews — the moat a new listing must climb.
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