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The Dailee 2025-2026 Planner

soft demand (-73.3% this quarter) — The Dailee 2025-2026 Planner doesn't clear our bar today.

Flapen Score

47
Skip it

Ranks 197 of 426 Office Products niches · on the category median

Market size 56Growth 0Conversion 52Competition 71Returns 83Price range 45Avg price 31Brand share 64Review moat 51Quality gap 21
This niche Category average · 426 niches

Is The Dailee 2025-2026 Planner profitable on Amazon?

According to Flapen's Amazon United States niche tracking, The Dailee 2025-2026 Planner is a $420K/yr Amazon United States market (1.0M searches/yr). The top 5 brands hold 67% of demand. Demand peaks in Jan–Jul–Aug–Nov–Dec. Verdict: Skip it — 47/100.

The Dailee 2025-2026 Planner: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -73.3% over the last 90 days and 4.2% of searches end in a purchase.

$420K

revenue / yr

Units sold / yr50K
Search volume / yr-73.3%1.0M
Conversion rate4.2%
Avg price$9.73

Who owns the niche?

The top 5 brands hold 67% of demand, so 33% of the market is open.

33%

open market share

Brands · sellers22 · 28
Top-5 product click share42%
Open market33%
Avg brand age28 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 42 products

Sponsored placement98%
New entrants (1y)23· 15 succeeded
Avg rating4.7★
Avg reviews1,476

Top The Dailee 2025-2026 Planner products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.

$0$13K$25K$38K$50K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

22 rising

Sellers

28

Top-5 brand share

67%

Top 20: 98%

Top-5 click share

42%

Top 20: 79%

Open market

28%

  • VALOME22%
  • Taja19%
  • Blue Sky13%
  • XAOWON7%
  • M&G6%
  • Forvencer5%

The Dailee 2025-2026 Planner demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume1.0MCVR4.2%Products42Brands22Top 5 Brands67%OOS Rate20.4%Rating4.7★Reviews1,476Avg BSR#142
60K40KSpike '25Prime Day '25Black Friday '25Holiday '25Spike '26MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Jul, Aug, Nov, Dec · busiest ÷ quietest = 6.5×

Top The Dailee 2025-2026 Planner search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • 2026 calendar planner389K/yr
  • 2026 weekly planner301K/yr
  • academic calendar 2025-202626K/yr
  • blue sky planner 2025-2026107K/yr
  • 25-26 academic planner38K/yr
  • day designer planner 2025-202642K/yr
  • planning calendar 2025-202611K/yr
  • blue sky academic planner 2025-202613K/yr
  • school year planner 2025-202632K/yr
  • simplified planner 2025-202613K/yr

What reviews say buyers love and hate about The Dailee 2025-2026 Planner

What buyers mention most, as a share of all reviews.

What buyers love

84% of reviews
Document Organizing/Classification27%

Very well organized

Size-Overall12%

Good size

Quality-Overall10%

the cover is high quality

Value For Money8%

Great deal

Advertised Vs Actual Product8%

Exactly as advertised

What buyers complain about

59% of reviews
Size-Overall15%

Big

Paper Quality9%

Paper is very thin

Thickness6%

The paper could be slightly thicker

Document Organizing/Classification5%

Not a 2yr organizer

Quality-Overall5%

Bad Quality

The Dailee 2025-2026 Planner return rate & reasons

Why buyers send it back, as a share of all return requests.

1.6%

Return rate

80%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
58%
2Advertised Vs Actual Product
12%
3Value For Money
5%
4Design-Overall
3%
5Paper Quality
3%

Common The Dailee 2025-2026 Planner questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores The Dailee 2025-2026 Planner 47/100 on Amazon United States — Skip it. The niche generates $420K/yr across 42 tracked products. 15 of 23 products launched in the last 360 days are still selling. Search demand moved -73.3% over the last 90 days.
Search demand for The Dailee 2025-2026 Planner on Amazon United States peaks in Jan–Jul–Aug–Nov–Dec, where the busiest month runs 6.5× the quietest.