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Taylor Swift Bookmark

Fail

Shoppers spend an estimated $17K a year here, so Taylor Swift Bookmark is a Fail.

Flapen Score
40
40 / 100
Ranks 326 of 426 Office Products niches · −7 vs the category median of 47
Market size
$17K/yr39K searches / yr
90-day growth
-23.2%search demand this quarter
Competition
59%top-5 click share · 18 brands · 19 sellers

Flapen Score

Taylor Swift Bookmark against its category

The dotted line is the Office Products average. Past it, Taylor Swift Bookmark is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Taylor Swift Bookmark market on Amazon at a glance

Shoppers on Amazon United States searched for Taylor Swift Bookmark 39K times last year and spent an estimated $17K. The top 5 brands take 66% of clicks. Demand peaks in Nov–Dec. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 4.2% of those searches ended in a purchase.

Shoppers searched for this 39K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.2% of those searches ended in a purchase. Searches in the last 90 days moved -23.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $17K a year.

Searches, last 12 months
39K
Growth, 90 days vs prior 90
-23.2%
Conversion, latest week
4.2%
Market size, estimated
$17Ka year
Peak month
December7.8× the quietest month
Top search term
taylor swift bookmark30K searches a year

02 · Price

A sale here is worth $10.39.

Listings sell for $10.39 on average, from $5.01 to $17.91. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $10.39 that is $0 to $1K a year per listing.

Average price
$10.39under the $15 to $100 sweet spot
Price range
$5.01–$17.91
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
1.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 40.9% of listings are out of stock. The average listing ranks #3,516 within Book Covers & Book Accessories. It carries 24 reviews at 4.71 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
100%
Out of stock, average day
40.9%
Average rank
#3,516in Book Covers & Book Accessories
Average rating
4.71 starsAmazon United States average 4.42 stars
Average reviews
24per listing
Listings tracked
21

04 · Newcomers

1 of last year's 15 launches cleared the first-year sales bar.

15 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 19 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
15
Successful launches
1Amazon's first-year sales bar
Average brand age
19 months

Products

Top Taylor Swift Bookmark products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

Brands

18 flat

Sellers

19

Top-5 brand share

66%

Top 20: 100%

Top-5 click share

59%

Top 20: 99%

Open market

29%

  • Brand 119%
  • Brand 216%
  • Brand 313%
  • Brand 411%
  • Brand 57%
  • Brand 65%

Demand

Taylor Swift Bookmark search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Holiday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 7.8×

Search terms

Top Taylor Swift Bookmark search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • taylor swift bookmark30K/yr
  • taylor swift bookmarks6K/yr
  • taylor swift book mark3K/yr

Reviews and returns

What reviews say buyers love and hate about Taylor Swift Bookmark

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Quality-Overall”
18%of negative reviews mention “Thickness”
1.1%of orders come back
“too thick for my books”
A buyer, on “Thickness”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Taylor Swift Bookmark questions

Answered from the same tracked data.