Tactical Notebook

Shoppers searched for this 173K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -10.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $85K a year.

Searches, last 12 months

173K

Growth, 90 days vs prior 90

-10.2%

Conversion, latest week

1.8%

Market size, estimated

$85Ka year

Peak month

January1.3× the quietest month

Top search term

tactical notebook37K searches a year

Listings sell for $27.97 on average, from $6.10 to $102.51. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $27.97 that is $0 to $3K a year per listing.

Average price

$27.97inside the $15 to $100 sweet spot

Price range

$6.10–$102.51

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–4K

Units per listing a year

0–100

Revenue per listing a year

$0–$3K

Returns

1.0%of orders · Amazon United States median 2.1%

88% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 4.1% of listings are out of stock. The average listing ranks #305 within Binders & Binding Systems. It carries 1,584 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings

88%

Prime listings

92%

Out of stock, average day

4.1%

Average rank

#305in Binders & Binding Systems

Average rating

4.56 starsAmazon United States average 4.42 stars

Average reviews

1,584per listing

Listings tracked

60

10 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months

10

Successful launches

2Amazon's first-year sales bar

Average brand age

50 months