Standing Pencil Case

Shoppers searched for this 362K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -9.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $58K a year.

Searches, last 12 months

362K

Growth, 90 days vs prior 90

-9.3%

Conversion, latest week

1.5%

Market size, estimated

$58Ka year

Peak month

August5.8× the quietest month

Top search term

standing pencil case92K searches a year

Listings sell for $10.61 on average, from $3.80 to $23.03. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At $10.61 that is $1K to $3K a year per listing.

Average price

$10.61under the $15 to $100 sweet spot

Price range

$3.80–$23.03

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

10K–13K

Units per listing a year

100–250

Revenue per listing a year

$1K–$3K

Returns

3.1%of orders · Amazon United States median 2.1%

57% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 14.0% of listings are out of stock. The average listing ranks #733 within Binders & Binding Systems. It carries 1,622 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings

57%

Prime listings

98%

Out of stock, average day

14.0%

Average rank

#733in Binders & Binding Systems

Average rating

4.59 starsAmazon United States average 4.42 stars

Average reviews

1,622per listing

Listings tracked

60

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

0Amazon's first-year sales bar

Average brand age

37 months