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Stalogy

Fail

The top 5 brands take 100% of clicks, so Stalogy is a Fail.

Flapen Score
37
37 / 100
Ranks 365 of 426 Office Products niches · −10 vs the category median of 47
Market size
$229K/yr531K searches / yr
90-day growth
+4.1%search demand this quarter
Competition
79%top-5 click share · 2 brands · 81 sellers

Flapen Score

Stalogy against its category

The dotted line is the Office Products average. Past it, Stalogy is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Stalogy market on Amazon at a glance

Shoppers on Amazon United States searched for Stalogy 531K times last year and spent an estimated $229K. All 2 brands take every click. Demand peaks in Apr–May. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 2.1% of those searches ended in a purchase.

Shoppers searched for this 531K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved +4.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $229K a year.

Searches, last 12 months
531K
Growth, 90 days vs prior 90
+4.1%
Conversion, latest week
2.1%
Market size, estimated
$229Ka year
Peak month
April1.9× the quietest month
Top search term
stalogy95K searches a year

02 · Price

A sale here is worth $20.19.

Listings sell for $20.19 on average, from $9.71 to $29.43. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At $20.19 that is $10K to $15K a year per listing.

Average price
$20.19inside the $15 to $100 sweet spot
Price range
$9.71–$29.43
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
500–750
Revenue per listing a year
$10K–$15K
Returns
2.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

27% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.0% of listings are out of stock. The average listing ranks #337 within Planners, Refills & Covers. It carries 802 reviews at 4.69 stars, so a new listing needs social proof before a better product.

Sponsored listings
27%
Prime listings
100%
Out of stock, average day
3.0%
Average rank
#337in Planners, Refills & Covers
Average rating
4.69 starsAmazon United States average 4.42 stars
Average reviews
802per listing
Listings tracked
11

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
45 months

Products

Top Stalogy products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 79% of clicks. A locked shelf that new listings rarely crack.

Brands

2 falling

Sellers

81

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

0%

  • Brand 196%
  • Brand 24%
  • Open — no brand owns it (0%)

Demand

Stalogy search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Holiday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May · busiest ÷ quietest = 1.9×

Search terms

Top Stalogy search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • stalogy95K/yr
  • b6 notebook104K/yr
  • stalogy notebook50K/yr
  • (nitoms)60K/yr
  • stalogy a551K/yr
  • b6 journal24K/yr
  • b6 slim notebook20K/yr
  • midori b624K/yr
  • stalogy b629K/yr
  • midori b6 slim16K/yr

Reviews and returns

What reviews say buyers love and hate about Stalogy

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Paper Quality”
29%of negative reviews mention “Size-Overall”
2.3%of orders come back
“Different grid size”
A buyer, on “Size-Overall”29% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Stalogy questions

Answered from the same tracked data.