stalogy
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Great$20.19avg listing price — sweet spot $15–$100
Price range
Good$9.71–$29.43cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.3%return rate — above 5% kills the launch gate
Review moat
Good801.64avg incumbent reviews — the moat a new listing must climb
Market size
Okay$229K$229K/yr · 531K searches
Growth
Okay+4.1%90-day search growth — must beat 0% to launch
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad79%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, stalogy is a $229K/yr Amazon United States market (531K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Apr–May. Verdict: Skip it — 37/100.
Data updated Jul 9, 2026 · scored weekly · How we score niches
stalogy market data
- Units sold / yr
- 10K–13K
- avg 500–750/product
- Revenue / yr
- $202K–$252K
- units × avg price
- Conversion rate
- 2.1%
- Avg BSR
- #337
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 27%
- Out of stock
- 3.0%
- Avg brand age
- 45 months
- Avg seller age
- 172 days
Competition & brand share
The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.Brands
2 falling
Sellers
81
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
79%
Top 20: 100%
Open market
0%
- ニトムズ(Nitoms)96%
- kleid4%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +4.1% search growth over the last 90 days.Peak months: Apr, May · busiest ÷ quietest = 1.9×
Top stalogy search terms
- stalogy95K/yr
- b6 notebook104K/yr
- stalogy notebook50K/yr
- (nitoms)60K/yr
- stalogy a551K/yr
- b6 journal24K/yr
- b6 slim notebook20K/yr
- midori b624K/yr
- stalogy b629K/yr
- midori b6 slim16K/yr
Top stalogy products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 11 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
(Nitoms) STALOGY S4104 365 Days Note B6
ニトムズ(Nitoms)$20.024.8★2,957 rev
Nitoms S4101 STALOGY Notebook A5 Squared 365 Days Notebook Black
ニトムズ(Nitoms)$23.804.8★1,419 rev
Nitoms S4108 STALOGY Notebook A5 Squared 1/2 Ear Black
ニトムズ(Nitoms)$16.574.8★684 rev
Nitoms S4103 STALOGY Notebook A6 Squared 365 Days Notebook Black
ニトムズ(Nitoms)$17.404.8★1,896 rev
Nitoms S4106 STALOGY Notebook A5 Squared 365 Days Notebook Blue
ニトムズ(Nitoms)$21.384.8★445 rev
Newest
by launch date
Nitoms SS1022 STALOGY Notebook B6 Slim Squared 1/2 Ear Black
ニトムズ(Nitoms)$23.7090 rev
Nitoms SS1021 STALOGY Notebook B6 Slim Squared 365 Days Notebook Black
ニトムズ(Nitoms)$28.9990 rev
Kleid Note Tiny Grid Notebook B6 2mm Square Grid Brown 8441-01
kleid$9.7176 rev
Nitoms S4102 STALOGY Notebook B5 Squared 365 Days Notebook Black
ニトムズ(Nitoms)$29.43516 rev
Nitoms S4107 STALOGY Notebook A5 Squared 365 Days Notebook Yellow
ニトムズ(Nitoms)$21.37442 rev
Trending
90-day click momentum
Nitoms STALOGY S2400 Stickers Peel and Stick Calendar Stickers S
ニトムズ(Nitoms)$9.714.4★
(Nitoms) STALOGY S4104 365 Days Note B6
ニトムズ(Nitoms)$20.024.8★
Kleid Note Tiny Grid Notebook B6 2mm Square Grid Brown 8441-01
kleid$9.714.3★
Nitoms S4108 STALOGY Notebook A5 Squared 1/2 Ear Black
ニトムズ(Nitoms)$16.574.8★
Nitoms SS1022 STALOGY Notebook B6 Slim Squared 1/2 Ear Black
ニトムズ(Nitoms)$23.704.7★
What buyers say about stalogy
What buyers praise and complain about, mined from review topics.What buyers love
“Paper smoothness and thickness is perfect”
“Good size”
“Awesome quality and works well with fountain pens with almost no bleedthrough to the rear of the page”
“they are brighter”
“as described what I needed”
“This is an expertly designed product”
“The square grid makes it easy to write and structure things, and I appreciate the rounded corners”
“has not gotten loose even when I use it daily”
“The binding is also wonderful”
“Ok, maybe Midori paper is comparable”
What buyers complain about
“Different grid size”
“The paper is thin so your writing shadows or ghost on the other side of the page”
“I wish it came in other colors”
“couldn't deal with the ink smearing”
“Thin pages,”
“Not sure if i like the price for the amount of pages”
“Also surprised this is such a bad quality for a Japanese made product which is normally top notch”
“The writing on the top for days, month, etc is so light and so tiny you cannot even see it”
“Though it may be difficult for you if you have trouble seeing up”
Top return reasons
Common questions
- Is stalogy profitable to sell on Amazon United States?
- The niche generates $229K/yr across 11 tracked products. 90-day search growth is +4.1%. Flapen's verdict: Skip it (37/100).
- How competitive is the stalogy niche?
- 2 brands and 81 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in stalogy?
- Top complaints mined from reviews: Size-Overall, Paper Quality, Color. The return rate is 2.3%.
- When does demand for stalogy peak?
- Demand peaks in Apr–May; the busiest month runs 1.9× the quietest.
- What does it cost to enter the stalogy niche?
- Listings span $9.71–$29.43; the average listing price is $20.19 (sweet spot $15–$100). The average incumbent carries 802 reviews — the moat a new listing must climb.