How competitive is the Stalogy niche on Amazon United States?

2 brands and 81 sellers compete in Stalogy on Amazon United States. The top 5 Stalogy products take 79% of clicks and its top 5 brands hold 100% of demand.

What do buyers complain about in Stalogy?

Stalogy buyers on Amazon United States complain most about Size-Overall, Paper Quality, Color, the themes mined from the niche's reviews. Its return rate is 2.3%.

What does it cost to enter the Stalogy niche?

Stalogy sells for $20.19 on average on Amazon United States, inside our $15–$100 sweet spot. Listings span $9.71–$29.43. The average incumbent carries 802 reviews — the moat a new listing must climb.

Stalogy

brand-locked demand (top 5 brands take 100% of clicks) — Stalogy doesn't clear our bar today.

Flapen Score

Skip it

Ranks 365 of 426 Office Products niches · −10 vs the category median of 47

This niche Category average · 426 niches

Is Stalogy profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Stalogy is a $229K/yr Amazon United States market (531K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Apr–May. Verdict: Skip it — 37/100.

Stalogy: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +4.1% over the last 90 days and 2.1% of searches end in a purchase.

$229K

revenue / yr

Units sold / yr13K

Search volume / yr+4.1%531K

Conversion rate2.1%

Avg price$20.19

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers2 · 81

Top-5 product click share79%

Open market0%

Avg brand age45 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 11 products

Top Stalogy products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

(Nitoms) STALOGY S4104 365 Days Note B6

Price: $20.02
Rating: 4.8/5
Reviews: 2,957
Age: 11y ago

Nitoms S4101 STALOGY Notebook A5 Squared 365 Days Notebook Black

Price: $23.80
Rating: 4.8/5
Reviews: 1,419
Age: 11y ago

Nitoms S4108 STALOGY Notebook A5 Squared 1/2 Ear Black

Price: $16.57
Rating: 4.8/5
Reviews: 684
Age: 10y ago

Nitoms S4103 STALOGY Notebook A6 Squared 365 Days Notebook Black

Price: $17.40
Rating: 4.8/5
Reviews: 1,896
Age: 11y ago

Nitoms S4106 STALOGY Notebook A5 Squared 365 Days Notebook Blue

Price: $21.38
Rating: 4.8/5
Reviews: 445
Age: 10y ago

Newest

by launch date

Nitoms SS1022 STALOGY Notebook B6 Slim Squared 1/2 Ear Black

Price: $23.70
Rating: 4.7/5
Reviews: 90
Age: 1y ago

Nitoms SS1021 STALOGY Notebook B6 Slim Squared 365 Days Notebook Black

Price: $28.99
Rating: 4.7/5
Reviews: 90
Age: 1y ago

Kleid Note Tiny Grid Notebook B6 2mm Square Grid Brown 8441-01

Price: $9.71
Rating: 4.3/5
Reviews: 76
Age: 4y ago

Nitoms S4102 STALOGY Notebook B5 Squared 365 Days Notebook Black

Price: $29.43
Rating: 4.8/5
Reviews: 516
Age: 5y ago

Nitoms S4107 STALOGY Notebook A5 Squared 365 Days Notebook Yellow

Price: $21.37
Rating: 4.7/5
Reviews: 442
Age: 10y ago

Competition: brands, sellers & click share

The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

ニトムズ(Nitoms)96%
kleid4%
Open — no brand owns it (0%)

Stalogy demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume531KCVR2.1%Products11Brands2Top 5 Brands100%OOS Rate3.0%Rating4.7★Reviews802Avg BSR#337

Peak months: Apr, May · busiest ÷ quietest = 1.9×

Top Stalogy search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

stalogy95K/yr +17.5%1.3% conv.
b6 notebook104K/yr -10.5%0.3% conv.
stalogy notebook50K/yr +50.1%2.3% conv.
(nitoms)60K/yr +27.3%1.2% conv.
stalogy a551K/yr +1.7%3.8% conv.
b6 journal24K/yr -15.0%0.1% conv.
b6 slim notebook20K/yr +0.1%0.8% conv.
midori b624K/yr -26.7%0.0% conv.
stalogy b629K/yr -27.1%3.4% conv.
midori b6 slim16K/yr -30.7%0.1% conv.

What reviews say buyers love and hate about Stalogy

What buyers mention most, as a share of all reviews.

What buyers love

82% of reviews

Paper Quality25%

“Paper smoothness and thickness is perfect”

Size-Overall14%

“Good size”

Quality-Overall13%

“Awesome quality and works well with fountain pens with almost no bleedthrough to the rear of the page”

Paper Brightness8%

“they are brighter”

Advertised Vs Actual Product5%

“as described what I needed”

What buyers complain about

55% of reviews

Size-Overall29%

“Different grid size”

Paper Quality6%

“The paper is thin so your writing shadows or ghost on the other side of the page”

Color4%

“I wish it came in other colors”

Smudge Resistance4%

“couldn't deal with the ink smearing”

Thickness3%

“Thin pages,”

Stalogy return rate & reasons

Why buyers send it back, as a share of all return requests.

2.3%

Return rate

74%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall

61%

2Paper Quality

12%

3Advertised Vs Actual Product

4Value For Money

5Product Condition

Common Stalogy questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Stalogy 37/100 on Amazon United States — Skip it. The niche generates $229K/yr across 11 tracked products. Search demand moved +4.1% over the last 90 days.