Self Care Planner
FailDemand is soft, at -27.1% this quarter, so Self Care Planner is a Fail.
- Flapen Score
- 42 / 100Ranks 298 of 426 Office Products niches · −5 vs the category median of 4742
- Market size
- $53K/yr154K searches / yr
- 90-day growth
- -27.1%search demand this quarter
- Competition
- 46%top-5 click share · 21 brands · 152 sellers
Flapen Score
Self Care Planner against its category
The dotted line is the Office Products average. Past it, Self Care Planner is stronger. Inside it, weaker.
Market
The Self Care Planner market on Amazon at a glance
Shoppers on Amazon United States searched for Self Care Planner 154K times last year and spent an estimated $53K. The top 5 brands take 65% of clicks. Demand peaks in Jan–Dec. Flapen scores it 42 out of 100, a Fail.
01 · Demand
An estimated 1.7% of those searches ended in a purchase.
Shoppers searched for this 154K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -27.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $53K a year.
- Searches, last 12 months
- 154K
- Growth, 90 days vs prior 90
- -27.1%
- Conversion, latest week
- 1.7%
- Market size, estimated
- $53Ka year
- Peak month
- January4.6× the quietest month
- Top search term
- journal with prompts92K searches a year
02 · Price
A sale here is worth $20.62.
Listings sell for $20.62 on average, from $8.17 to $38.39. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $20.62 that is $2K to $5K a year per listing.
- Average price
- $20.62inside the $15 to $100 sweet spot
- Price range
- $8.17–$38.39
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $2K–$5K
- Returns
- 2.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #590 within Personal Organizers. It carries 1,982 reviews at 4.62 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 97%
- Prime listings
- 100%
- Out of stock, average day
- 1.1%
- Average rank
- #590in Personal Organizers
- Average rating
- 4.62 starsAmazon United States average 4.42 stars
- Average reviews
- 1,982per listing
- Listings tracked
- 30
04 · Newcomers
1 of last year's 8 launches cleared the first-year sales bar.
8 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 8
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 29 months
Products
Top Self Care Planner products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.
Brands
21 rising
Sellers
152
Top-5 brand share
65%
Top 20: 100%
Top-5 click share
46%
Top 20: 89%
Open market
30%
- Brand 129%
- Brand 211%
- Brand 311%
- Brand 48%
- Brand 57%
- Brand 65%
Demand
Self Care Planner search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Dec · busiest ÷ quietest = 4.6×
Search terms
Top Self Care Planner search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- journal with prompts92K/yr
- self care journal for women48K/yr
- back to me journal14K/yr
Reviews and returns
What reviews say buyers love and hate about Self Care Planner
We read the reviews and the return reasons for every product selling here.
“Not a good value”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Self Care Planner questions
Answered from the same tracked data.









