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Self Care Planner

Fail

Demand is soft, at -27.1% this quarter, so Self Care Planner is a Fail.

Flapen Score
42
42 / 100
Ranks 298 of 426 Office Products niches · −5 vs the category median of 47
Market size
$53K/yr154K searches / yr
90-day growth
-27.1%search demand this quarter
Competition
46%top-5 click share · 21 brands · 152 sellers

Flapen Score

Self Care Planner against its category

The dotted line is the Office Products average. Past it, Self Care Planner is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Self Care Planner market on Amazon at a glance

Shoppers on Amazon United States searched for Self Care Planner 154K times last year and spent an estimated $53K. The top 5 brands take 65% of clicks. Demand peaks in Jan–Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 1.7% of those searches ended in a purchase.

Shoppers searched for this 154K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -27.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $53K a year.

Searches, last 12 months
154K
Growth, 90 days vs prior 90
-27.1%
Conversion, latest week
1.7%
Market size, estimated
$53Ka year
Peak month
January4.6× the quietest month
Top search term
journal with prompts92K searches a year

02 · Price

A sale here is worth $20.62.

Listings sell for $20.62 on average, from $8.17 to $38.39. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $20.62 that is $2K to $5K a year per listing.

Average price
$20.62inside the $15 to $100 sweet spot
Price range
$8.17–$38.39
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
$2K–$5K
Returns
2.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #590 within Personal Organizers. It carries 1,982 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
97%
Prime listings
100%
Out of stock, average day
1.1%
Average rank
#590in Personal Organizers
Average rating
4.62 starsAmazon United States average 4.42 stars
Average reviews
1,982per listing
Listings tracked
30

04 · Newcomers

1 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
8
Successful launches
1Amazon's first-year sales bar
Average brand age
29 months

Products

Top Self Care Planner products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

Brands

21 rising

Sellers

152

Top-5 brand share

65%

Top 20: 100%

Top-5 click share

46%

Top 20: 89%

Open market

30%

  • Brand 129%
  • Brand 211%
  • Brand 311%
  • Brand 48%
  • Brand 57%
  • Brand 65%

Demand

Self Care Planner search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KSpike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 4.6×

Search terms

Top Self Care Planner search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • journal with prompts92K/yr
  • self care journal for women48K/yr
  • back to me journal14K/yr

Reviews and returns

What reviews say buyers love and hate about Self Care Planner

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Quality-Overall”
13%of negative reviews mention “Value For Money”
2.3%of orders come back
“Not a good value”
A buyer, on “Value For Money”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Self Care Planner questions

Answered from the same tracked data.