Is seasonal stickers profitable to sell on Amazon United States?

The niche generates $74K/yr across 45 tracked products. 2 of 11 products launched in the last 360 days are still selling. 90-day search growth is -24.9%. Flapen's verdict: Worth a look (50/100).

How competitive is the seasonal stickers niche?

32 brands and 49 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 43% of demand.

What do buyers complain about in seasonal stickers?

Top complaints mined from reviews: Size-Overall, Adhesion/Stickiness, Value For Money. The return rate is 1.0%.

When does demand for seasonal stickers peak?

Demand peaks in Jan–Nov–Dec; the busiest month runs 5.0× the quietest.

What does it cost to enter the seasonal stickers niche?

Listings span $5.48–$26.57; the average listing price is $9.87 (sweet spot $15–$100). The average incumbent carries 920 reviews — the moat a new listing must climb.

seasonal stickers

Worth a look

Shows low returns (1.0%), but soft demand (-24.9% this quarter) keeps it on the watch list.

Returns

Incredible1.0%

return rate — above 5% kills the launch gate

Brand share

Great43%

top-5 brand share — no brand owns this niche

Competition

Great34%

top-5 click share — an open shelf

Review moat

Good919.58

avg incumbent reviews — the moat a new listing must climb

Price range

Good$5.48–$26.57

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Okay3.4%

search→purchase rate — share of searches ending in a sale

Avg price

Okay$9.87

avg listing price — sweet spot $15–$100

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Market size

Bad$74K

$74K/yr · 218K searches

Growth

Bad-24.9%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, seasonal stickers is a $74K/yr Amazon United States market (218K searches/yr). The top 5 brands hold 43% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Worth a look — 50/100.

Data updated Jul 9, 2026 · scored weekly · How we score niches

seasonal stickers market data

Units sold / yr: 10K–13K; avg 100–250/product
Revenue / yr: $99K–$123K; units × avg price
Conversion rate: 3.4%
Avg BSR: #1,153
Page quality: 0%
Prime: 96%
Sponsored: 84%
Out of stock: 6.3%
Avg brand age: 33 months
Avg seller age: 163 days

Competition & brand share

Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.

Brands

32 flat

Sellers

Top-5 brand share

43%

Top 20: 88%

Top-5 click share

34%

Top 20: 78%

Open market

51%

bloom daily planners14%
MoShining10%
Shoparr8%
ARTSHU6%
ZICOTO6%
slapaflife6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -24.9% search growth over the last 90 days.

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 5.0×

Open Trend

Top seasonal stickers search terms

seasonal stickers47K/yr -26.1%3.1% conv.
holiday planner stickers21K/yr -12.6%3.3% conv.
holiday stickers for planner20K/yr -27.4%3.9% conv.
holiday stickers for scrapbooking11K/yr -12.1%4.8% conv.
seasonal planner stickers15K/yr -16.8%2.7% conv.
holiday scrapbook stickers8K/yr +12.2%4.2% conv.
season stickers6K/yr -31.2%3.6% conv.
holiday calendar stickers8K/yr -50.3%3.6% conv.
seasonal stickers for planner6K/yr -25.3%4.3% conv.
holiday stickers for calendar6K/yr -60.9%2.7% conv.

All search terms

Top seasonal stickers products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Planner Stickers 1150+ New Monthly Daily Planners Vintage Holiday Seasonal Happy Scrapbook Supplies Calendar Journaling Christmas Stickers Gifts for Adults Women

MoShining$8.784.6★464 rev

bloom daily planners Holiday Seasonal Planner Sticker Sheets - Vintage Seasonal Sticker Pack - Removable & Repositionable - Over 310 Stickers Per Pack!

bloom daily planners$14.474.7★2,027 rev

Planner Stickers Artshu Calendar Sticker - Over 310 Daily Holiday Seasonal Planner Stickers Ideal for Planner and Calendars Scrapbooks Journals

ARTSHU$7.864.5★113 rev

Aesthetic Monthly Planner Stickers - Beautiful Holiday Sticker Set to Enhance Your Planner Journal or Calendar - Perfect Scrapbook Supplies & Accessories with All Year Holidays & Vintage Stickers

ZICOTO$8.474.6★278 rev

Slapaflife Planner Stickers (24 Page 1000+ Stickers Multicolor Paper Vintage Style Holiday & Seasonal Themed Planner & Scrapbook Accessories)

slapaflife$7.214.6★352 rev

Newest

by launch date

Holiday Planner Stickers for Planners and Journaling Calendar Stickers Holiday Seasonal Planner Stickers Sheet Monthly Holiday Sticker 4 Sheets 75 Premium Matte Vinyl Stickers Mini Size

Generic$8.4910 rev

5mo ago

Planner Stickers (26 Pages 1500+ Stickers) Celebration Planner Stickers with Daily Monthly and Holiday Stickers for Scrapbook Supplies Junk Journal Supplies Decorating and Planning.

underbartliv$5.4852 rev

6mo ago

Fancy Land 24 Sheets Holiday Stickers Assortment Seasonal Stickers for Kids Children St. Patricks Day Easter Birthday Party Favors

Fancy Land$6.653 rev

6mo ago

BESARME Planner Stickers with Glittery Film 1000+ Scrapbook Stickers for Calendar Seasonal Monthly Holiday Sticker for Women Adults

BESARME$6.84121 rev

10mo ago

Holiday Planner Stickers Pack of 5 Sheets Cute Holiday Icon with Us Holidays Decorative Planner Stickers for Calendar Bullet Journal Scrapbook Waterproof PVC

OAEUQ$11.027 rev

10mo ago

What buyers say about seasonal stickers

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall21%

“Super cute great quality stickers”

Adhesion/Stickiness16%

“stick well”

Value For Money12%

“Worth it”

Design-Overall10%

“The designs are fun”

Color8%

“Colors are bright”

Fun/Entertainment Experience7%

“Fun times”

Size-Overall5%

“Perfect size”

Advertised Vs Actual Product5%

“as advertised”

Ease Of Use4%

“Easy to use”

Brightness/Shine/Glow3%

“Nice addition for brightening up everyday use”

What buyers complain about

Size-Overall23%

“Small stickers”

Adhesion/Stickiness15%

“the adhesive is not particularly strong”

Value For Money10%

“they are way more expensive than they should be”

Quality-Overall9%

“Disappointment with quality of sticker sheets”

Ease Of Use7%

“Impossible to remove from sheet”

Paper Quality3%

“90% do not peel off without paper stuck on the back”

Thickness2%

“They are thick”

Image/Picture Clarity2%

“Images dont align with stickers”

Storage Capacity2%

“Plus the stickers are hard to store for future use”

Advertised Vs Actual Product2%

“Misleading visually when you have them in front of you”

Top return reasons

Size-Overall47%

Advertised Vs Actual Product13%

Value For Money10%

Adhesion/Stickiness9%

Design-Overall4%

Quality-Overall3%

Color3%

Shape/Style2%

Defective Material/Parts2%

Product Condition1%

Common questions

Is seasonal stickers profitable to sell on Amazon United States?: The niche generates $74K/yr across 45 tracked products. 2 of 11 products launched in the last 360 days are still selling. 90-day search growth is -24.9%. Flapen's verdict: Worth a look (50/100).
How competitive is the seasonal stickers niche?: 32 brands and 49 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 43% of demand.
What do buyers complain about in seasonal stickers?: Top complaints mined from reviews: Size-Overall, Adhesion/Stickiness, Value For Money. The return rate is 1.0%.
When does demand for seasonal stickers peak?: Demand peaks in Jan–Nov–Dec; the busiest month runs 5.0× the quietest.
What does it cost to enter the seasonal stickers niche?: Listings span $5.48–$26.57; the average listing price is $9.87 (sweet spot $15–$100). The average incumbent carries 920 reviews — the moat a new listing must climb.