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Scented Bookmarks

Fail

Shoppers spend an estimated $20K a year here, so Scented Bookmarks is a Fail.

Flapen Score
37
37 / 100
Ranks 365 of 426 Office Products niches · −10 vs the category median of 47
Market size
$20K/yr59K searches / yr
90-day growth
-24.0%search demand this quarter
Competition
63%top-5 click share · 9 brands · 11 sellers

Flapen Score

Scented Bookmarks against its category

The dotted line is the Office Products average. Past it, Scented Bookmarks is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Scented Bookmarks market on Amazon at a glance

Shoppers on Amazon United States searched for Scented Bookmarks 59K times last year and spent an estimated $20K. The top 5 brands take 88% of clicks. Demand peaks in Aug–Sep. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 2.8% of those searches ended in a purchase.

Shoppers searched for this 59K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.8% of those searches ended in a purchase. Searches in the last 90 days moved -24.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $20K a year.

Searches, last 12 months
59K
Growth, 90 days vs prior 90
-24.0%
Conversion, latest week
2.8%
Market size, estimated
$20Ka year
Peak month
September2.2× the quietest month
Top search term
scented bookmarks21K searches a year

02 · Price

A sale here is worth $11.97.

Listings sell for $11.97 on average, from $6.32 to $26.00. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At $11.97 that is $3K to $6K a year per listing.

Average price
$11.97under the $15 to $100 sweet spot
Price range
$6.32–$26.00
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
250–500
Revenue per listing a year
$3K–$6K
Returns
0.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #686 within Book Covers & Book Accessories. It carries 386 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#686in Book Covers & Book Accessories
Average rating
4.56 starsAmazon United States average 4.42 stars
Average reviews
386per listing
Listings tracked
21

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
27 months

Products

Top Scented Bookmarks products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.

Brands

9 flat

Sellers

11

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

63%

Top 20: 99%

Open market

8%

  • Brand 133%
  • Brand 231%
  • Brand 38%
  • Brand 48%
  • Brand 57%
  • Brand 65%
  • Open — no brand owns it (3 brands, 8%)

Demand

Scented Bookmarks search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep · busiest ÷ quietest = 2.2×

Search terms

Top Scented Bookmarks search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • scented bookmarks21K/yr
  • scratch and sniff bookmarks13K/yr
  • scented bookmarks for kids10K/yr
  • smelly bookmarks8K/yr
  • smelly bookmarks for kids7K/yr

Reviews and returns

What reviews say buyers love and hate about Scented Bookmarks

We read the reviews and the return reasons for every product selling here.

35%of positive reviews mention “Smell”
56%of negative reviews mention “Smell”
0.6%of orders come back
“smell quite strong”
A buyer, on “Smell”56% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Scented Bookmarks questions

Answered from the same tracked data.