Report Covers

Shoppers searched for this 564K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.2% of those searches ended in a purchase. Searches in the last 90 days moved -2.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $453K a year.

Searches, last 12 months

564K

Growth, 90 days vs prior 90

-2.1%

Conversion, latest week

6.2%

Market size, estimated

$453Ka year

Peak month

May1.6× the quietest month

Top search term

report covers152K searches a year

Listings sell for $13.07 on average, from $5.35 to $28.33. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 2,000 to 2,500 of them. At $13.07 that is $26K to $33K a year per listing.

Average price

$13.07under the $15 to $100 sweet spot

Price range

$5.35–$28.33

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

40K–50K

Units per listing a year

2,000–2,500

Revenue per listing a year

$26K–$33K

Returns

1.5%of orders · Amazon United States median 2.1%

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #49 within Binders & Binding Systems. It carries 1,147 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings

96%

Prime listings

100%

Out of stock, average day

0.4%

Average rank

#49in Binders & Binding Systems

Average rating

4.61 starsAmazon United States average 4.42 stars

Average reviews

1,147per listing

Listings tracked

23

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

0Amazon's first-year sales bar

Average brand age

55 months