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Red Binder 1.5 Inch

Fail

The top 5 brands take 98% of clicks, so Red Binder 1.5 Inch is a Fail.

Flapen Score
40
40 / 100
Ranks 326 of 426 Office Products niches · −7 vs the category median of 47
Market size
$31K/yr10K searches / yr
90-day growth
-14.8%search demand this quarter
Competition
77%top-5 click share · 6 brands · 39 sellers

Flapen Score

Red Binder 1.5 Inch against its category

The dotted line is the Office Products average. Past it, Red Binder 1.5 Inch is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Red Binder 1.5 Inch market on Amazon at a glance

Shoppers on Amazon United States searched for Red Binder 1.5 Inch 10K times last year and spent an estimated $31K. The top 5 brands take 98% of clicks. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 16.8% of those searches ended in a purchase.

Shoppers searched for this 10K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 16.8% of those searches ended in a purchase. Searches in the last 90 days moved -14.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $31K a year.

Searches, last 12 months
10K
Growth, 90 days vs prior 90
-14.8%
Conversion, latest week
16.8%
Market size, estimated
$31Ka year
Top search term
red binder 1.5 inch5K searches a year

02 · Price

A sale here is worth $18.37.

Listings sell for $18.37 on average, from $5.32 to $54.52. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 100 to 250 of them. At $18.37 that is $2K to $5K a year per listing.

Average price
$18.37inside the $15 to $100 sweet spot
Price range
$5.32–$54.52
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
100–250
Revenue per listing a year
$2K–$5K
Returns
1.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

67% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 1.9% of listings are out of stock. The average listing ranks #41 within Binders & Binding Systems. It carries 2,294 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
92%
Out of stock, average day
1.9%
Average rank
#41in Binders & Binding Systems
Average rating
4.53 starsAmazon United States average 4.42 stars
Average reviews
2,294per listing
Listings tracked
12

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 92 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
92 months

Products

Top Red Binder 1.5 Inch products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 77% of clicks. A locked shelf that new listings rarely crack.

Brands

6 rising

Sellers

39

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

0%

  • Brand 162%
  • Brand 226%
  • Brand 34%
  • Brand 43%
  • Brand 53%
  • Brand 62%
  • Open — no brand owns it (0%)

Demand

Red Binder 1.5 Inch search demand

Weekly searches over the year, seasonality beneath. Pick a range.

150100Spike '26OctNovDecJanFebMarAprMayJun

Peak months: Jan · busiest ÷ quietest = 1.7× · 9 of 12 months tracked

Search terms

Top Red Binder 1.5 Inch search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • red binder 1.5 inch5K/yr
  • red 1.5 inch binder2K/yr
  • 1.5 inch binders 3 ring red3K/yr

Reviews and returns

What reviews say buyers love and hate about Red Binder 1.5 Inch

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Quality-Overall”
28%of negative reviews mention “Quality-Overall”
1.0%of orders come back
“Cheaply made and arrived damaged”
A buyer, on “Quality-Overall”28% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Red Binder 1.5 Inch questions

Answered from the same tracked data.