Red Binder

Shoppers searched for this 128K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.1% of those searches ended in a purchase. Searches in the last 90 days moved -2.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $197K a year.

Searches, last 12 months

128K

Growth, 90 days vs prior 90

-2.8%

Conversion, latest week

10.1%

Market size, estimated

$197Ka year

Peak month

August3.6× the quietest month

Top search term

red binder41K searches a year

Listings sell for $15.19 on average, from $5.32 to $48.57. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,000 to 1,250 of them. At $15.19 that is $15K to $19K a year per listing.

Average price

$15.19inside the $15 to $100 sweet spot

Price range

$5.32–$48.57

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

20K–25K

Units per listing a year

1,000–1,250

Revenue per listing a year

$15K–$19K

Returns

1.3%of orders · Amazon United States median 2.1%

77% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #33 within Binders & Binding Systems. It carries 3,338 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings

77%

Prime listings

100%

Out of stock, average day

0.4%

Average rank

#33in Binders & Binding Systems

Average rating

4.58 starsAmazon United States average 4.42 stars

Average reviews

3,338per listing

Listings tracked

26

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

2Amazon's first-year sales bar

Average brand age

56 months