Skip to content

Quote of the Day

Fail

Demand is soft, at -35.4% this quarter, so Quote of the Day is a Fail.

Flapen Score
45
45 / 100
Ranks 239 of 426 Office Products niches · −2 vs the category median of 47
Market size
$40K/yr143K searches / yr
90-day growth
-35.4%search demand this quarter
Competition
28%top-5 click share · 31 brands · 136 sellers

Flapen Score

Quote of the Day against its category

The dotted line is the Office Products average. Past it, Quote of the Day is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Quote of the Day market on Amazon at a glance

Shoppers on Amazon United States searched for Quote of the Day 143K times last year and spent an estimated $40K. The top 5 brands take 52% of clicks. Demand peaks in Jan–Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 2.1% of those searches ended in a purchase.

Shoppers searched for this 143K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -35.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $40K a year.

Searches, last 12 months
143K
Growth, 90 days vs prior 90
-35.4%
Conversion, latest week
2.1%
Market size, estimated
$40Ka year
Peak month
December4.5× the quietest month
Top search term
daily motivational quotes for desk16K searches a year

02 · Price

A sale here is worth $13.38.

Listings sell for $13.38 on average, from $5.43 to $22.36. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At $13.38 that is $0 to $1K a year per listing.

Average price
$13.38under the $15 to $100 sweet spot
Price range
$5.43–$22.36
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
1.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

63% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 5.7% of listings are out of stock. The average listing ranks #414 within Desktop Calendars & Supplies. It carries 1,351 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings
63%
Prime listings
98%
Out of stock, average day
5.7%
Average rank
#414in Desktop Calendars & Supplies
Average rating
4.67 starsAmazon United States average 4.42 stars
Average reviews
1,351per listing
Listings tracked
64

04 · Newcomers

5 of last year's 14 launches cleared the first-year sales bar.

14 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
14
Successful launches
5Amazon's first-year sales bar
Average brand age
26 months

Products

Top Quote of the Day products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 28% of clicks. An open shelf where new products get seen.

Brands

31 falling

Sellers

136

Top-5 brand share

52%

Top 20: 94%

Top-5 click share

28%

Top 20: 63%

Open market

41%

  • Brand 114%
  • Brand 214%
  • Brand 310%
  • Brand 48%
  • Brand 57%
  • Brand 66%

Demand

Quote of the Day search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KHoliday '24Spike '25Prime Day '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 4.5×

Search terms

Top Quote of the Day search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • daily motivational quotes for desk16K/yr
  • inspirational desk calendar17K/yr
  • daily scripture flip calendar12K/yr
  • daily flip calendar for desk12K/yr
  • motivational calendar16K/yr
  • daily flip calendar12K/yr
  • inspirational calendar11K/yr
  • christian desk calendar8K/yr
  • verse of the day5K/yr
  • daily inspirational quotes9K/yr

Reviews and returns

What reviews say buyers love and hate about Quote of the Day

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Quality-Overall”
12%of negative reviews mention “Quality-Overall”
1.6%of orders come back
“the quality is low”
A buyer, on “Quality-Overall”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Quote of the Day questions

Answered from the same tracked data.