Quote of the Day
FailDemand is soft, at -35.4% this quarter, so Quote of the Day is a Fail.
- Flapen Score
- 45 / 100Ranks 239 of 426 Office Products niches · −2 vs the category median of 4745
- Market size
- $40K/yr143K searches / yr
- 90-day growth
- -35.4%search demand this quarter
- Competition
- 28%top-5 click share · 31 brands · 136 sellers
Flapen Score
Quote of the Day against its category
The dotted line is the Office Products average. Past it, Quote of the Day is stronger. Inside it, weaker.
Market
The Quote of the Day market on Amazon at a glance
Shoppers on Amazon United States searched for Quote of the Day 143K times last year and spent an estimated $40K. The top 5 brands take 52% of clicks. Demand peaks in Jan–Dec. Flapen scores it 45 out of 100, a Fail.
01 · Demand
An estimated 2.1% of those searches ended in a purchase.
Shoppers searched for this 143K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -35.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $40K a year.
- Searches, last 12 months
- 143K
- Growth, 90 days vs prior 90
- -35.4%
- Conversion, latest week
- 2.1%
- Market size, estimated
- $40Ka year
- Peak month
- December4.5× the quietest month
- Top search term
- daily motivational quotes for desk16K searches a year
02 · Price
A sale here is worth $13.38.
Listings sell for $13.38 on average, from $5.43 to $22.36. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At $13.38 that is $0 to $1K a year per listing.
- Average price
- $13.38under the $15 to $100 sweet spot
- Price range
- $5.43–$22.36
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$1K
- Returns
- 1.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
63% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 5.7% of listings are out of stock. The average listing ranks #414 within Desktop Calendars & Supplies. It carries 1,351 reviews at 4.67 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 63%
- Prime listings
- 98%
- Out of stock, average day
- 5.7%
- Average rank
- #414in Desktop Calendars & Supplies
- Average rating
- 4.67 starsAmazon United States average 4.42 stars
- Average reviews
- 1,351per listing
- Listings tracked
- 64
04 · Newcomers
5 of last year's 14 launches cleared the first-year sales bar.
14 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 14
- Successful launches
- 5Amazon's first-year sales bar
- Average brand age
- 26 months
Products
Top Quote of the Day products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 28% of clicks. An open shelf where new products get seen.
Brands
31 falling
Sellers
136
Top-5 brand share
52%
Top 20: 94%
Top-5 click share
28%
Top 20: 63%
Open market
41%
- Brand 114%
- Brand 214%
- Brand 310%
- Brand 48%
- Brand 57%
- Brand 66%
Demand
Quote of the Day search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Dec · busiest ÷ quietest = 4.5×
Search terms
Top Quote of the Day search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- daily motivational quotes for desk16K/yr
- inspirational desk calendar17K/yr
- daily scripture flip calendar12K/yr
- daily flip calendar for desk12K/yr
- motivational calendar16K/yr
- daily flip calendar12K/yr
- inspirational calendar11K/yr
- christian desk calendar8K/yr
- verse of the day5K/yr
- daily inspirational quotes9K/yr
Reviews and returns
What reviews say buyers love and hate about Quote of the Day
We read the reviews and the return reasons for every product selling here.
“the quality is low”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Quote of the Day questions
Answered from the same tracked data.









