Purple Binder

Shoppers searched for this 140K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.3% of those searches ended in a purchase. Searches in the last 90 days moved -0.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $117K a year.

Searches, last 12 months

140K

Growth, 90 days vs prior 90

-0.6%

Conversion, latest week

5.3%

Market size, estimated

$117Ka year

Peak month

August4.7× the quietest month

Top search term

purple binder64K searches a year

Listings sell for $15.68 on average, from $5.30 to $35.65. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At $15.68 that is $2K to $4K a year per listing.

Average price

$15.68inside the $15 to $100 sweet spot

Price range

$5.30–$35.65

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

10K–13K

Units per listing a year

100–250

Revenue per listing a year

$2K–$4K

Returns

1.4%of orders · Amazon United States median 2.1%

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.3% of listings are out of stock. The average listing ranks #85 within Binders & Binding Systems. It carries 1,471 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings

83%

Prime listings

100%

Out of stock, average day

2.3%

Average rank

#85in Binders & Binding Systems

Average rating

4.67 starsAmazon United States average 4.42 stars

Average reviews

1,471per listing

Listings tracked

35

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

0Amazon's first-year sales bar

Average brand age

39 months