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Project Planner

Fail

Demand is soft, at -16.6% this quarter, so Project Planner is a Fail.

Flapen Score
49
49 / 100
Top 35% of 426 Office Products niches · +2 vs the category median of 47
Market size
$141K/yr321K searches / yr
90-day growth
-16.6%search demand this quarter
Competition
46%top-5 click share · 23 brands · 117 sellers

Flapen Score

Project Planner against its category

The dotted line is the Office Products average. Past it, Project Planner is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Project Planner market on Amazon at a glance

Shoppers on Amazon United States searched for Project Planner 321K times last year and spent an estimated $141K. The top 5 brands take 66% of clicks. Demand peaks in Aug. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 2.4% of those searches ended in a purchase.

Shoppers searched for this 321K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.4% of those searches ended in a purchase. Searches in the last 90 days moved -16.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $141K a year.

Searches, last 12 months
321K
Growth, 90 days vs prior 90
-16.6%
Conversion, latest week
2.4%
Market size, estimated
$141Ka year
Peak month
August1.5× the quietest month
Top search term
project planner68K searches a year

02 · Price

A sale here is worth $18.24.

Listings sell for $18.24 on average, from $6.07 to $59.33. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At $18.24 that is $2K to $5K a year per listing.

Average price
$18.24inside the $15 to $100 sweet spot
Price range
$6.07–$59.33
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
100–250
Revenue per listing a year
$2K–$5K
Returns
1.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

73% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 1.6% of listings are out of stock. The average listing ranks #565 within Planners, Refills & Covers. It carries 1,022 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
97%
Out of stock, average day
1.6%
Average rank
#565in Planners, Refills & Covers
Average rating
4.61 starsAmazon United States average 4.42 stars
Average reviews
1,022per listing
Listings tracked
37

04 · Newcomers

1 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
44 months

Products

Top Project Planner products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

Brands

23 falling

Sellers

117

Top-5 brand share

66%

Top 20: 98%

Top-5 click share

46%

Top 20: 86%

Open market

30%

  • Brand 121%
  • Brand 216%
  • Brand 312%
  • Brand 49%
  • Brand 58%
  • Brand 64%

Demand

Project Planner search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug · busiest ÷ quietest = 1.5×

Search terms

Top Project Planner search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • project planner68K/yr
  • project management notebook41K/yr
  • project notebook34K/yr
  • project planner notebook39K/yr
  • project manager notebook22K/yr
  • project manager must haves9K/yr
  • project management planner23K/yr
  • project notebooks for work14K/yr
  • ampad gold fibre9K/yr
  • project planning notebook8K/yr

Reviews and returns

What reviews say buyers love and hate about Project Planner

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Document Organizing/Classification”
18%of negative reviews mention “Paper Quality”
1.3%of orders come back
“The paper is very cheap”
A buyer, on “Paper Quality”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Project Planner questions

Answered from the same tracked data.