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Project Planner

soft demand (-16.6% this quarter) — Project Planner doesn't clear our bar today.

Flapen Score

49
Skip it

Top 35% of 426 Office Products niches · +2 vs the category median of 47

Market size 31Growth 17Conversion 30Competition 65Returns 88Price range 82Avg price 83Brand share 64Review moat 62Quality gap 24
This niche Category average · 426 niches

Is Project Planner profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Project Planner is a $141K/yr Amazon United States market (321K searches/yr). The top 5 brands hold 66% of demand. Demand peaks in Aug. Verdict: Skip it — 49/100.

Project Planner: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -16.6% over the last 90 days and 2.4% of searches end in a purchase.

$141K

revenue / yr

Units sold / yr13K
Search volume / yr-16.6%321K
Conversion rate2.4%
Avg price$18.24

Who owns the niche?

The top 5 brands hold 66% of demand, so 34% of the market is open.

34%

open market share

Brands · sellers23 · 117
Top-5 product click share46%
Open market34%
Avg brand age44 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 37 products

Sponsored placement73%
New entrants (1y)3· 1 succeeded
Avg rating4.6★
Avg reviews1,022

Top Project Planner products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.

$0$6K$11K$17K$23K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

23 falling

Sellers

117

Top-5 brand share

66%

Top 20: 98%

Top-5 click share

46%

Top 20: 86%

Open market

30%

  • Ampad21%
  • SUNEE16%
  • Templatables12%
  • CHUNART9%
  • Sweetzer & Orange8%
  • dilitego4%

Project Planner demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume321KCVR2.4%Products37Brands23Top 5 Brands66%OOS Rate1.6%Rating4.6★Reviews1,022Avg BSR#565
8K6KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug · busiest ÷ quietest = 1.5×

Top Project Planner search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • project planner68K/yr
  • project management notebook41K/yr
  • project notebook34K/yr
  • project planner notebook39K/yr
  • project manager notebook22K/yr
  • project manager must haves9K/yr
  • project management planner23K/yr
  • project notebooks for work14K/yr
  • ampad gold fibre9K/yr
  • project planning notebook8K/yr

What reviews say buyers love and hate about Project Planner

What buyers mention most, as a share of all reviews.

What buyers love

79% of reviews
Document Organizing/Classification25%

Great for staying organized

Quality-Overall13%

Amazing Quality

Paper Quality10%

Beautiful paper

Advertised Vs Actual Product7%

As advertised

Ease Of Use5%

Easy to use

What buyers complain about

63% of reviews
Paper Quality18%

The paper is very cheap

Value For Money11%

Not worth the price

Thickness7%

the paper is too thin

Advertised Vs Actual Product6%

Very cheep and not as pictured

Size-Overall5%

Its a little larger than anticipated

Project Planner return rate & reasons

Why buyers send it back, as a share of all return requests.

1.3%

Return rate

65%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
40%
2Advertised Vs Actual Product
12%
3Value For Money
7%
4Paper Quality
7%
5Design-Overall
5%

Common Project Planner questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Project Planner 49/100 on Amazon United States — Skip it. The niche generates $141K/yr across 37 tracked products. 1 of 3 products launched in the last 360 days are still selling. Search demand moved -16.6% over the last 90 days.
Search demand for Project Planner on Amazon United States peaks in Aug, where the busiest month runs 1.5× the quietest.