Pocket Calendar 2023

Shoppers searched for this 2.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.6% of those searches ended in a purchase. Searches in the last 90 days moved -43.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $689K a year.

Searches, last 12 months

2.2M

Growth, 90 days vs prior 90

-43.8%

Conversion, latest week

4.6%

Market size, estimated

$689Ka year

Peak month

January2.3× the quietest month

Top search term

pocket calendar 2026-2027415K searches a year

Listings sell for $6.75 on average, from $4.22 to $10.21. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 2,000 to 2,500 of them. At $6.75 that is $14K to $17K a year per listing.

Average price

$6.75under the $15 to $100 sweet spot

Price range

$4.22–$10.21

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

100K–125K

Units per listing a year

2,000–2,500

Revenue per listing a year

$14K–$17K

Returns

1.4%of orders · Amazon United States median 2.1%

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 20.1% of listings are out of stock. The average listing ranks #226 within Planners, Refills & Covers. It carries 1,218 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings

88%

Prime listings

100%

Out of stock, average day

20.1%

Average rank

#226in Planners, Refills & Covers

Average rating

4.64 starsAmazon United States average 4.42 stars

Average reviews

1,218per listing

Listings tracked

25

13 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months

13

Successful launches

6Amazon's first-year sales bar

Average brand age

37 months