playbill binder
Worth a lookShows a sweet-spot price point ($26.96 avg), but strong incumbent ratings (4.6★) keeps it on the watch list.
Avg price
Incredible$26.96avg listing price — sweet spot $15–$100
Price range
Great$10.02–$39.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good705.95avg incumbent reviews — the moat a new listing must climb
Conversion
Good5.7%search→purchase rate — share of searches ending in a sale
Returns
Good2.5%return rate — above 6% kills the launch gate
Market size
Good$340K$340K/yr · 222K searches
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Growth
Okay+9.3%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, playbill binder is a $340K/yr Amazon United States market (222K searches/yr). The top 5 brands hold 80% of demand. Demand peaks in Dec. Verdict: Worth a look — 51/100.
Data updated Jul 9, 2026 · scored weekly · How we score niches
Market data
- Units sold / yr
- 10K–13K
- avg 500–750/product
- Revenue / yr
- $270K–$337K
- units × avg price
- Launch success
- 50%
- 3 of 6 new (360d)
- Conversion rate
- 5.7%
- Avg BSR
- #136
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 95%
- Out of stock
- 1.5%
- Avg brand age
- 49 months
- Avg seller age
- 190 days
Competition
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.Brands
14 rising
Sellers
53
Top-5 brand share
80%
Top 20: 100%
Top-5 click share
62%
Top 20: 100%
Open market
16%
- Alvorn26%
- UTOPISH21%
- 2Fold17%
- Ring Binder Depot12%
- tutata5%
- HAUTOCO4%
- Open — no brand owns it (8 brands, 16%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +9.3% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 3.4×
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 20 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Show-Bill Binder with Sleeves - Large 4 Theater Program Holder with 35 Sheet Protectors and Numbering Stickers Included - Broadway Gift with Full-Color Logo and Numbering Panel
UTOPISH$29.944.8★354 rev
Black Broadway Playbill Binder with Sleeves Musical Theater Gifts for Broadway Lovers Playbill Display Organizer Book for Showbill Binder Holder Theatre Gifts Ideas for Show Bill Storage 35 Sheets
Alvorn$24.794.1★11 rev
Broadway Playbill Binder with sleeves Playbill Theater Holder & Showbill binder Organizer Album Playbill Gifts for Women & Men and Musical Theater Show Lovers 25 protective sheets
Alvorn$31.094.8★73 rev
Playbill Binder with Sleeves 25 Sheet Protectors Broadway and Theatre Show-Bill Holder Fits 5.5 x 8.5 Programs 3 Ring D-Ring Acid-Free Archival Musical Theater Gift Black - Ring Binder Depot
Ring Binder Depot$23.114.5★475 rev
2Fold Binder for Holding Broadway Play Program and Theater Programs with 30 Custom Sheet Protectors - PU Leather - Fits Programs from Mid 1980s to Modern (Black/Gold Foil)
2Fold$39.884.7★1,539 rev
Newest
by launch dateBlack Broadway Playbill Binder with Sleeves Musical Theater Gifts for Broadway Lovers Playbill Display Organizer Book for Showbill Binder Holder Theatre Gifts Ideas for Show Bill Storage 35 Sheets
Alvorn$24.7911 rev
Show-Bill Binder & Theatre Journal Set Faux Leather Folder with 35 Sleeves 86 Show Log Book Musical Theatre Program Organiser & Broadway Gift
ASVP Shop$31.0228 rev
Samsill Contrast Stitch Vintage 2 Inch 3 Ring Playbill Binder Compatible with Theater Programs and Broadway Programs My Broadway Debossed
Samsill$29.27242 rev
2 Pack 4 Inch Theater Program Binder PU Leather 4 Wide Playbill Holder 40 Pages DRing Album for Broadway Musical Memorabilia Storage Organizer(Black)
LAXAMOTEL$29.3917 rev
HAUTOCO Show-Bill Binder with Sleeves Theater Program Holder with Contents Page 36 Sheet Top Flap Protectors and Numbering Stickers D-Ring Binder Organize 8.5 x 5.5 Broadway Show-Bills Black
HAUTOCO$26.8435 rev
Trending
90-day click momentumBlack Broadway Playbill Binder with Sleeves Musical Theater Gifts for Broadway Lovers Playbill Display Organizer Book for Showbill Binder Holder Theatre Gifts Ideas for Show Bill Storage 35 Sheets
Alvorn$24.794.1★
Show-Bill Binder & Theatre Journal Set Faux Leather Folder with 35 Sleeves 86 Show Log Book Musical Theatre Program Organiser & Broadway Gift
ASVP Shop$31.024.6★
Samsill Contrast Stitch Vintage 2 Inch 3 Ring Playbill Binder Compatible with Theater Programs and Broadway Programs My Broadway Debossed
Samsill$29.274.4★
2 Pack 4 Inch Theater Program Binder PU Leather 4 Wide Playbill Holder 40 Pages DRing Album for Broadway Musical Memorabilia Storage Organizer(Black)
LAXAMOTEL$29.394.3★
2Fold Binder for Holding Broadway Play Program and Theater Programs with 30 Custom Sheet Protectors - PU Leather - Fits Programs from Mid 1980s to Modern (Black/Gold Foil w/Window)
2Fold$38.444.7★
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Great quality looks great on the shelf”
“Size is perfect”
“Good organizer”
“One of the best features is the generous storage capacity”
“The PU leather has a sleek look, and the extra padding gives it a more substantial, high-end appearance”
“the designs on it are very cute”
“very durable”
“Just what I needed”
“Sturdy”
“It was worth the money”
What buyers complain about
“small”
“Came in damaged twice”
“Very misleading”
“The binder isn't the sturdiest thing in the world”
“Not worth the money”
“Difficult to flip through when full”
“are slightly thicker than I anticipated”
“it doesn't say of they are archival quality or not. which I expect they are not”
“The plastic sheets also stick together”
“Materials and construction are kind of mid”
Top return reasons
Common questions
- Is playbill binder profitable to sell on Amazon United States?
- The niche generates $340K/yr across 20 tracked products. 3 of 6 products launched in the last 360 days are still selling. 90-day search growth is +9.3%. Flapen's verdict: Worth a look (51/100).
- How competitive is the playbill binder niche?
- 14 brands and 53 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 80% of demand.
- What do buyers complain about in playbill binder?
- Top complaints mined from reviews: Size-Overall, Durability, Advertised Vs Actual Product. The return rate is 2.5%.
- When does demand for playbill binder peak?
- Demand peaks in Dec; the busiest month runs 3.4× the quietest.
- What does it cost to enter the playbill binder niche?
- Listings span $10.02–$39.88; the average listing price is $26.96 (sweet spot $15–$100). The average incumbent carries 706 reviews — the moat a new listing must climb.
Related niches in Office Products
- 59book lovers giftsWorth a look
- 59book accessoriesWorth a look
- 60bulk bindersWorth a look
- 60magazine bagWorth a look
- 60teacher bookmarkWorth a look
- 60transparent dried flower bookmarksWorth a look