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Planner Tabs

Fail

Prices span $3.88–$10.71, mostly outside the sweet spot, so Planner Tabs is a Fail.

Flapen Score
38
38 / 100
Ranks 350 of 426 Office Products niches · −9 vs the category median of 47
Market size
$77K/yr320K searches / yr
90-day growth
-48.2%search demand this quarter
Competition
45%top-5 click share · 19 brands · 58 sellers

Flapen Score

Planner Tabs against its category

The dotted line is the Office Products average. Past it, Planner Tabs is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Planner Tabs market on Amazon at a glance

Shoppers on Amazon United States searched for Planner Tabs 320K times last year and spent an estimated $77K. The top 5 brands take 78% of clicks. Demand peaks in Jan–Dec. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 3.4% of those searches ended in a purchase.

Shoppers searched for this 320K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.4% of those searches ended in a purchase. Searches in the last 90 days moved -48.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $77K a year.

Searches, last 12 months
320K
Growth, 90 days vs prior 90
-48.2%
Conversion, latest week
3.4%
Market size, estimated
$77Ka year
Peak month
January4.7× the quietest month
Top search term
planner tabs64K searches a year

02 · Price

A sale here is worth $7.04.

Listings sell for $7.04 on average, from $3.88 to $10.71. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At $7.04 that is $2K to $4K a year per listing.

Average price
$7.04under the $15 to $100 sweet spot
Price range
$3.88–$10.71
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
250–500
Revenue per listing a year
$2K–$4K
Returns
1.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.6% of listings are out of stock. The average listing ranks #690 within Planners, Refills & Covers. It carries 965 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
100%
Out of stock, average day
9.6%
Average rank
#690in Planners, Refills & Covers
Average rating
4.62 starsAmazon United States average 4.42 stars
Average reviews
965per listing
Listings tracked
34

04 · Newcomers

2 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
9
Successful launches
2Amazon's first-year sales bar
Average brand age
34 months

Products

Top Planner Tabs products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.

Brands

19 falling

Sellers

58

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

45%

Top 20: 85%

Open market

19%

  • Brand 125%
  • Brand 224%
  • Brand 312%
  • Brand 49%
  • Brand 58%
  • Brand 63%

Demand

Planner Tabs search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Black Friday '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 4.7×

Search terms

Top Planner Tabs search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • planner tabs64K/yr
  • monthly tabs for planners49K/yr
  • month tabs for planner39K/yr
  • monthly tabs30K/yr
  • month tabs19K/yr
  • monthly planner tabs19K/yr
  • planner monthly tabs14K/yr
  • hobonichi tabs20K/yr
  • planner tabs monthly stickers11K/yr
  • calendar tabs6K/yr

Reviews and returns

What reviews say buyers love and hate about Planner Tabs

We read the reviews and the return reasons for every product selling here.

13%of positive reviews mention “Color”
24%of negative reviews mention “Adhesion/Stickiness”
1.2%of orders come back
“Not sticky enough”
A buyer, on “Adhesion/Stickiness”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Planner Tabs questions

Answered from the same tracked data.