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Planner Stickers

Planner Stickers shows low returns (0.7%), but soft demand (-42.8% this quarter) keeps it on the watch list.

Flapen Score

52
Worth a look

Top 20% of 426 Office Products niches · +5 vs the category median of 47

Market size 62Growth 4Conversion 23Competition 82Returns 97Price range 51Avg price 32Brand share 83Review moat 40Quality gap 28
This niche Category average · 426 niches

Is Planner Stickers profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Planner Stickers is a $558K/yr Amazon United States market (3.0M searches/yr). The top 5 brands hold 52% of demand. Demand peaks in Jan–Dec. Verdict: Worth a look — 52/100.

Planner Stickers: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -42.8% over the last 90 days and 1.9% of searches end in a purchase.

$558K

revenue / yr

Units sold / yr80K
Search volume / yr-42.8%3.0M
Conversion rate1.9%
Avg price$9.85

Who owns the niche?

The top 5 brands hold 52% of demand, so 48% of the market is open.

48%

open market share

Brands · sellers35 · 74
Top-5 product click share33%
Open market48%
Avg brand age31 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 65 products

Sponsored placement86%
New entrants (1y)13· 2 succeeded
Avg rating4.6★
Avg reviews2,543

Top Planner Stickers products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.

$0$17K$33K$50K$67K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

35 flat

Sellers

74

Top-5 brand share

52%

Top 20: 90%

Top-5 click share

33%

Top 20: 66%

Open market

44%

  • ZICOTO18%
  • bloom daily planners11%
  • Blue Sky10%
  • Vondafe8%
  • Shoparr5%
  • Vladi Creative4%

Planner Stickers demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume3.0MCVR1.9%Products65Brands35Top 5 Brands52%OOS Rate1.8%Rating4.6★Reviews2,543Avg BSR#265
225K175KHoliday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 4.2×

Top Planner Stickers search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • planner stickers1.2M/yr
  • planner accessories582K/yr
  • calendar stickers240K/yr
  • happy planner stickers212K/yr
  • planner stickers for women135K/yr
  • calendar stickers for adults planner96K/yr
  • planner accessories for women75K/yr
  • stickers for planners61K/yr
  • hobonichi stickers87K/yr
  • monthly planner stickers54K/yr

What reviews say buyers love and hate about Planner Stickers

What buyers mention most, as a share of all reviews.

What buyers love

81% of reviews
Quality-Overall19%

Great quality nice store

Color15%

Colors are pretty

Adhesion/Stickiness12%

Good adhesion

Value For Money9%

Fantastic price

Design-Overall6%

Love the design

What buyers complain about

53% of reviews
Adhesion/Stickiness12%

Needs a better adhesive

Size-Overall9%

Some very large

Color7%

Darker than it looks

Value For Money5%

Not Worth The Price

Quality-Overall4%

.cheap quality and very small sizing

Planner Stickers return rate & reasons

Why buyers send it back, as a share of all return requests.

0.7%

Return rate

65%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
32%
2Advertised Vs Actual Product
18%
3Adhesion/Stickiness
11%
4Value For Money
9%
5Color
5%

Common Planner Stickers questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Planner Stickers 52/100 on Amazon United States — Worth a look. The niche generates $558K/yr across 65 tracked products. 2 of 13 products launched in the last 360 days are still selling. Search demand moved -42.8% over the last 90 days.
Search demand for Planner Stickers on Amazon United States peaks in Jan–Dec, where the busiest month runs 4.2× the quietest.