Is planner stickers profitable to sell on Amazon United States?

The niche generates $558K/yr across 65 tracked products. 2 of 13 products launched in the last 360 days are still selling. 90-day search growth is -42.8%. Flapen's verdict: Worth a look (52/100).

How competitive is the planner stickers niche?

35 brands and 74 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 52% of demand.

What do buyers complain about in planner stickers?

Top complaints mined from reviews: Adhesion/Stickiness, Size-Overall, Color. The return rate is 0.7%.

When does demand for planner stickers peak?

Demand peaks in Jan–Dec; the busiest month runs 4.2× the quietest.

What does it cost to enter the planner stickers niche?

Listings span $4.00–$26.57; the average listing price is $9.85 (sweet spot $15–$100). The average incumbent carries 2,543 reviews — the moat a new listing must climb.

planner stickers

Worth a look

Shows low returns (0.7%), but soft demand (-42.8% this quarter) keeps it on the watch list.

Returns

Incredible0.7%

return rate — above 6% kills the launch gate

Brand share

Great52%

top-5 brand share — no brand owns this niche

Competition

Great33%

top-5 click share — an open shelf

Market size

Good$558K

$558K/yr · 3.0M searches

Price range

Good$4.00–$26.57

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Okay2,542.65

avg incumbent reviews — the moat a new listing must climb

Avg price

Okay$9.85

avg listing price — sweet spot $15–$100

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Conversion

Bad1.9%

search→purchase rate — share of searches ending in a sale

Growth

Bad-42.8%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, planner stickers is a $558K/yr Amazon United States market (3.0M searches/yr). The top 5 brands hold 52% of demand. Demand peaks in Jan–Dec. Verdict: Worth a look — 52/100.

Data updated Jul 9, 2026 · scored weekly · How we score niches

Market data

Units sold / yr: 60K–80K; avg 750–1,000/product
Revenue / yr: $591K–$788K; units × avg price
Launch success: 15%; 2 of 13 new (360d)
Conversion rate: 1.9%
Avg BSR: #265
Page quality: 0%
Prime: 100%
Sponsored: 86%
Out of stock: 1.8%
Avg brand age: 31 months
Avg seller age: 146 days

Competition

Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.

Brands

35 flat

Sellers

Top-5 brand share

52%

Top 20: 90%

Top-5 click share

33%

Top 20: 66%

Open market

44%

ZICOTO18%
bloom daily planners11%
Blue Sky10%
Vondafe8%
Shoparr5%
Vladi Creative4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -42.8% search growth over the last 90 days.

Peak months: Jan, Dec · busiest ÷ quietest = 4.2×

Open Trend

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 65 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Blue Sky Everygirl 1870+ Sticker Book Planner and Calendar Pack 4.49 x 9.06 Full Color with Bungee Closure 24 Unique Sheets (Every Day & Every Month)

Blue Sky$11.314.6★156 rev

Aesthetic Monthly Planner Stickers - 1100+ Beautiful Design Accessories Enhance and Streamline Your Planner Journal and Calendar

ZICOTO$9.434.7★5,535 rev

Aesthetic Greenery Planner Stickers for Fun Planning - 1100+ Stunning Gold Foil Monthly Designs - The Perfect Scrapbook Sticker Accessories to Enhance Your Daily Calendar and Planner Journaling

ZICOTO$7.464.8★5,119 rev

bloom daily planners Holiday Seasonal Planner Sticker Sheets - Vintage Seasonal Sticker Pack - Removable & Repositionable - Over 310 Stickers Per Pack!

bloom daily planners$14.474.7★2,027 rev

Planner Stickers - Monthly Planner Stickers and Accessories 25 Pages 1500 + Stunning Functional and Colorful Designs Calendar Sticker Includes Festival Theme Journal Sticker

Vondafe$7.734.7★169 rev

Newest

by launch date

1150+ Planner Stickers for Work Task Stickers Business Women Sticker Teacher Planner Sticker for Meetings Deadlines Payday PTO Business Trips and Office Events

BESARME$6.467 rev

3mo ago

Happy Planner 15-Sheet Sticker Pack for Calendars Journals and Planners Scrapbook Accessories Classic Size 294 Stickers Total Whimsical Season

The Happy Planner$15.3227 rev

3mo ago

Happy Planner 15-Sheet Sticker Pack for Calendars Journals and Planners Scrapbook Accessories Classic Size 717 Stickers Total Spring Picnic

The Happy Planner$15.3427 rev

3mo ago

Jotlink Planner Stickers for Bullet Journal Calendar Daily Weekly Monthly Planning Layout Morandi Color Coding Date Dots Icons Habit Tracking Headings Etc. 7 Sheets Over 635 Stickers Pack

Jotlink$6.7634 rev

5mo ago

Elempony 3Pcs Planner Stencils Templates Reusable Planner Stencil for Dot Grid Journals Bullet Journal Stencils Calendar & Journal Planning Accessories for Women

Elempony$4.0032 rev

5mo ago

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall19%

“Great quality nice store”

Color15%

“Colors are pretty”

Adhesion/Stickiness12%

“Good adhesion”

Value For Money9%

“Fantastic price”

Design-Overall6%

“Love the design”

Size-Overall5%

“Great size”

Fun/Entertainment Experience4%

“Fun to use”

Ease Of Use4%

“Easy to use”

Advertised Vs Actual Product3%

“As Advertised”

Document Organizing/Classification3%

“Very useful for organizing”

What buyers complain about

Adhesion/Stickiness12%

“Needs a better adhesive”

Size-Overall9%

“Some very large”

Color7%

“Darker than it looks”

Value For Money5%

“Not Worth The Price”

Quality-Overall4%

“.cheap quality and very small sizing”

Advertised Vs Actual Product4%

“Not as pictured”

Paper Quality4%

“Disappointing for thin paper usage”

Writing Experience4%

“Unable to Write on Them”

Ease Of Use3%

“Hard to open”

Durability3%

“Don't last”

Top return reasons

Size-Overall32%

Advertised Vs Actual Product18%

Adhesion/Stickiness11%

Value For Money9%

Color5%

Quality-Overall4%

Design-Overall3%

Defective Material/Parts2%

Functionality-Overall1%

Display Colors1%

Common questions

Is planner stickers profitable to sell on Amazon United States?: The niche generates $558K/yr across 65 tracked products. 2 of 13 products launched in the last 360 days are still selling. 90-day search growth is -42.8%. Flapen's verdict: Worth a look (52/100).
How competitive is the planner stickers niche?: 35 brands and 74 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 52% of demand.
What do buyers complain about in planner stickers?: Top complaints mined from reviews: Adhesion/Stickiness, Size-Overall, Color. The return rate is 0.7%.
When does demand for planner stickers peak?: Demand peaks in Jan–Dec; the busiest month runs 4.2× the quietest.
What does it cost to enter the planner stickers niche?: Listings span $4.00–$26.57; the average listing price is $9.85 (sweet spot $15–$100). The average incumbent carries 2,543 reviews — the moat a new listing must climb.

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planner stickers

Market data

Competition

Demand & seasonality

Product shelf

Top sellers

Newest

Trending

Reviews

What buyers love

What buyers complain about

Top return reasons

Common questions

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