Pink Binder

Shoppers searched for this 538K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.1% of those searches ended in a purchase. Searches in the last 90 days moved -0.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $197K a year.

Searches, last 12 months

538K

Growth, 90 days vs prior 90

-0.1%

Conversion, latest week

3.1%

Market size, estimated

$197Ka year

Peak month

August7.5× the quietest month

Top search term

pink binder259K searches a year

Listings sell for $11.74 on average, from $5.19 to $24.48. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 500 to 750 of them. At $11.74 that is $6K to $9K a year per listing.

Average price

$11.74under the $15 to $100 sweet spot

Price range

$5.19–$24.48

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

20K–25K

Units per listing a year

500–750

Revenue per listing a year

$6K–$9K

Returns

1.1%of orders · Amazon United States median 2.1%

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 12.0% of listings are out of stock. The average listing ranks #48 within Binders & Binding Systems. It carries 887 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings

83%

Prime listings

100%

Out of stock, average day

12.0%

Average rank

#48in Binders & Binding Systems

Average rating

4.63 starsAmazon United States average 4.42 stars

Average reviews

887per listing

Listings tracked

24

6 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

6

Successful launches

1Amazon's first-year sales bar

Average brand age

35 months