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Personal Wide Planner Inserts

soft demand (-44.4% this quarter) — Personal Wide Planner Inserts doesn't clear our bar today.

Flapen Score

39
Skip it

Ranks 340 of 426 Office Products niches · −8 vs the category median of 47

Market size 10Growth 3Conversion 25Competition 89Returns 51Price range 72Avg price 41Brand share 53Review moat 57Quality gap 23
This niche Category average · 426 niches

Is Personal Wide Planner Inserts profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Personal Wide Planner Inserts is a $41K/yr Amazon United States market (188K searches/yr). The top 5 brands hold 73% of demand. Verdict: Skip it — 39/100.

Personal Wide Planner Inserts: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -44.4% over the last 90 days and 2.0% of searches end in a purchase.

$41K

revenue / yr

Units sold / yr6K
Search volume / yr-44.4%188K
Conversion rate2.0%
Avg price$10.95

Who owns the niche?

The top 5 brands hold 73% of demand, so 27% of the market is open.

27%

open market share

Brands · sellers19 · 41
Top-5 product click share26%
Open market27%
Avg brand age39 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 69 products

Sponsored placement75%
New entrants (1y)13· 2 succeeded
Avg rating4.6★
Avg reviews1,229

Top Personal Wide Planner Inserts products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (26% combined) — an open shelf where new products get seen.

$0$825$2K$2K$3K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

19 falling

Sellers

41

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

26%

Top 20: 61%

Open market

22%

  • Filofax37%
  • Yaridar17%
  • ZICOTO8%
  • Nokingo6%
  • Handy Forms5%
  • newestor5%

Personal Wide Planner Inserts demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume188KCVR2.0%Products69Brands19Top 5 Brands73%OOS Rate4.8%Rating4.6★Reviews1,229Avg BSR#262
13K8KSpike '25Black Friday '25Holiday '25Spike '26Oct '25Dec '25Jan '26Mar '26Apr '26May '26

Top Personal Wide Planner Inserts search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • filofax personal inserts55K/yr
  • personal planner inserts30K/yr
  • filofax inserts23K/yr
  • personal size planner inserts26K/yr
  • personal wide planner inserts19K/yr
  • filofax refills9K/yr
  • filofax personal refills19K/yr
  • filofax planner inserts4K/yr
  • filofax personal refills 20264K/yr

What reviews say buyers love and hate about Personal Wide Planner Inserts

What buyers mention most, as a share of all reviews.

What buyers love

79% of reviews
Size-Overall17%

The size is perfect for tossing in a bag

Quality-Overall13%

Great quality and exactly as pictured

Document Organizing/Classification12%

Great Organization item

Advertised Vs Actual Product11%

Works as advertised

Paper Quality10%

Nice thick paper

What buyers complain about

66% of reviews
Size-Overall24%

Too small

Value For Money11%

Cost wayyy to much

Paper Quality7%

Pricey paper

Advertised Vs Actual Product6%

The description is misleading

Thickness4%

The paper is thick

Personal Wide Planner Inserts return rate & reasons

Why buyers send it back, as a share of all return requests.

3.0%

Return rate

83%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
71%
2Advertised Vs Actual Product
6%
3Paper Quality
3%
4Value For Money
3%
5Compatibility-Overall
2%

Common Personal Wide Planner Inserts questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Personal Wide Planner Inserts 39/100 on Amazon United States — Skip it. The niche generates $41K/yr across 69 tracked products. 2 of 13 products launched in the last 360 days are still selling. Search demand moved -44.4% over the last 90 days.
Personal Wide Planner Inserts buyers on Amazon United States complain most about Size-Overall, Value For Money, Paper Quality, the themes mined from the niche's reviews. Its return rate is 3.0%.