personal wide planner inserts
Skip itSoft demand (-44.4% this quarter) — this niche doesn't clear our bar today.
Competition
Great26%top-5 click share — an open shelf
Price range
Good$5.66–$39.18cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,229.29avg incumbent reviews — the moat a new listing must climb
Brand share
Good73%top-5 brand share — brands hold most of the demand
Returns
Good3.0%return rate — above 5% kills the launch gate
Avg price
Okay$10.95avg listing price — sweet spot $15–$100
Conversion
Okay2.0%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$41K$41K/yr · 188K searches
Growth
Bad-44.4%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, personal wide planner inserts is a $41K/yr Amazon United States market (188K searches/yr). The top 5 brands hold 73% of demand. Verdict: Skip it — 39/100.
Data updated Jul 9, 2026 · scored weekly · How we score niches
personal wide planner inserts market data
- Units sold / yr
- 5K–6K
- avg 0–100/product
- Revenue / yr
- $55K–$66K
- units × avg price
- Conversion rate
- 2.0%
- Avg BSR
- #262
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 75%
- Out of stock
- 4.8%
- Avg brand age
- 39 months
- Avg seller age
- 179 days
Competition & brand share
Clicks spread well past the top 5 (26% combined) — an open shelf where new products get seen.Brands
19 falling
Sellers
41
Top-5 brand share
73%
Top 20: 100%
Top-5 click share
26%
Top 20: 61%
Open market
22%
- Filofax37%
- Yaridar17%
- ZICOTO8%
- Nokingo6%
- Handy Forms5%
- newestor5%
Demand
Weekly Amazon search volume, last 37 weeks — -44.4% search growth over the last 90 days.Top personal wide planner inserts search terms
- filofax personal inserts55K/yr
- personal planner inserts30K/yr
- filofax inserts23K/yr
- personal size planner inserts26K/yr
- personal wide planner inserts19K/yr
- filofax refills9K/yr
- filofax personal refills19K/yr
- filofax planner inserts4K/yr
- filofax personal refills 20264K/yr
Top personal wide planner inserts products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Beautiful 2026 Daily Planner Inserts for 6 Ring Binders - Durable Paper Refill Set 3.75 x 6.75 Personal Planner Size - Incl. Tabs & Monthly Calendar Spreads - From January 2026 - December 2026
ZICOTO$7.844.7★177 rev
Filofax Calendar Diary Refill Personal/Compact Size Month-to-View White Paper English 2026 (C68410-26)
Filofax$11.284.9★16 rev
Filofax Lifestyle Refill Personal Size Organizer Refill White Paper Expense Tracker 56 Sheets (B132850)
Filofax$9.524.7★38 rev
A6 Weekly Planner Refills for Filofax Personal Binders 53 Sheets/106 Pages Undated Colorful Weekly Planner 6-Hole Punched 100 gsm White Paper Last 1 Year 3.75 x 6.75
Yaridar$6.984.5★560 rev
A6 Undated Daily Planner Refill - To Do List for Filofax Personal Binders 80 Sheets/160 Pages Planner and Lined Refill 6-Hole Punched 3.75 x 6.75
Yaridar$6.914.6★143 rev
Newest
by launch date
newestor 2026-2027 Planner Refill Monthly 3-3/4 x 6-3/4 Jul 2026 to Dec 2027 Personal/Portable Size
newestor$9.758,756 rev
Forvencer 2026 Monthly Planner Refills Apr 2026 - Dec 2027 6-Hole Punched Planner Inserts with Colorful Monthly Tabs Calendar Organizers for A5 6-Ring Binders 5-3/4 x 8-1/4
Forvencer$7.32315 rev
2026-2027 Weekly & Monthly Planner Refill A6 Small Size Planner Inserts with Monthly Tabs Size 3 3.8x6.8 July 2026 - June 2027 6-Hole Punched
Homlive$7.69683 rev
A6 Dotted Paper Refills - Grid Dot Paper for Filofax Personal Binders 6 Holes Punched 100 Sheets/200 Pages 100gsm 3.75 x 6.75
Yaridar$6.9621 rev
(2-Pack) A6 Weekly Planner Refills for Filofax Personal Binders 106 Sheets/212 Pages Undated Colorful Weekly Planner 6-Hole Punched 100 gsm White Paper Last 2 Year 3.75 x 6.75
Yaridar$9.07560 rev
Trending
90-day click momentumForvencer 2026 Monthly Planner Refills Apr 2026 - Dec 2027 6-Hole Punched Planner Inserts with Colorful Monthly Tabs Calendar Organizers for A5 6-Ring Binders 5-3/4 x 8-1/4
Forvencer$7.324.8★
newestor 2026-2027 Planner Refill Monthly 3-3/4 x 6-3/4 Jul 2026 to Dec 2027 Personal/Portable Size
newestor$9.754.6★
2026-2027 Weekly & Monthly Planner Refill A6 Small Size Planner Inserts with Monthly Tabs Size 3 3.8x6.8 July 2026 - June 2027 6-Hole Punched
Homlive$7.694.7★
Personal-Wide Sized Lined Notes Insert Sized and Punched for Personal-Wide Notebooks (4.75 x 6.75)
Handy Forms$8.594.6★
A6 Dotted Paper Refills - Grid Dot Paper for Filofax Personal Binders 6 Holes Punched 100 Sheets/200 Pages 100gsm 3.75 x 6.75
Yaridar$6.964.6★
What buyers say about personal wide planner inserts
What buyers praise and complain about, mined from review topics.What buyers love
“The size is perfect for tossing in a bag”
“Great quality and exactly as pictured”
“Great Organization item”
“Works as advertised”
“Nice thick paper”
“Easy to use”
“Worth the purchase”
“Nice design”
“Love the color”
“Sturdy”
What buyers complain about
“Too small”
“Cost wayyy to much”
“Pricey paper”
“The description is misleading”
“The paper is thick”
“did not fit in my Filofax a6 size planner”
“smelly”
“open it flat”
“Cant use for 3 months”
“It also ghosts heavily when printed on - wont work for double sided printing”
Top return reasons
Common questions
- Is personal wide planner inserts profitable to sell on Amazon United States?
- The niche generates $41K/yr across 69 tracked products. 2 of 13 products launched in the last 360 days are still selling. 90-day search growth is -44.4%. Flapen's verdict: Skip it (39/100).
- How competitive is the personal wide planner inserts niche?
- 19 brands and 41 sellers compete. The top 5 products take 26% of clicks and top 5 brands hold 73% of demand.
- What do buyers complain about in personal wide planner inserts?
- Top complaints mined from reviews: Size-Overall, Value For Money, Paper Quality. The return rate is 3.0%.
- What does it cost to enter the personal wide planner inserts niche?
- Listings span $5.66–$39.18; the average listing price is $10.95 (sweet spot $15–$100). The average incumbent carries 1,229 reviews — the moat a new listing must climb.