Personal Wide Planner Inserts

Shoppers searched for this 188K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.0% of those searches ended in a purchase. Searches in the last 90 days moved -44.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $41K a year.

Searches, last 12 months

188K

Growth, 90 days vs prior 90

-44.4%

Conversion, latest week

2.0%

Market size, estimated

$41Ka year

Top search term

filofax personal inserts55K searches a year

Listings sell for $10.95 on average, from $5.66 to $39.18. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At $10.95 that is $0 to $1K a year per listing.

Average price

$10.95under the $15 to $100 sweet spot

Price range

$5.66–$39.18

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

5K–6K

Units per listing a year

0–100

Revenue per listing a year

$0–$1K

Returns

3.0%of orders · Amazon United States median 2.1%

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.8% of listings are out of stock. The average listing ranks #262 within Planners, Refills & Covers. It carries 1,229 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings

75%

Prime listings

100%

Out of stock, average day

4.8%

Average rank

#262in Planners, Refills & Covers

Average rating

4.63 starsAmazon United States average 4.42 stars

Average reviews

1,229per listing

Listings tracked

69

13 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months

13

Successful launches

2Amazon's first-year sales bar

Average brand age

39 months