Skip to content

Perpetual Calendar

Maybe

The top 5 brands take only 44% of clicks. But demand is soft, at -17.9% this quarter, so Perpetual Calendar is a Maybe.

Flapen Score
52
52 / 100
Top 20% of 426 Office Products niches · +5 vs the category median of 47
Market size
$114K/yr613K searches / yr
90-day growth
-17.9%search demand this quarter
Competition
30%top-5 click share · 45 brands · 71 sellers

Flapen Score

Perpetual Calendar against its category

The dotted line is the Office Products average. Past it, Perpetual Calendar is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Perpetual Calendar market on Amazon at a glance

Shoppers on Amazon United States searched for Perpetual Calendar 613K times last year and spent an estimated $114K. The top 5 brands take 44% of clicks. Demand peaks in Jan–Dec. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 1.5% of those searches ended in a purchase.

Shoppers searched for this 613K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -17.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $114K a year.

Searches, last 12 months
613K
Growth, 90 days vs prior 90
-17.9%
Conversion, latest week
1.5%
Market size, estimated
$114Ka year
Peak month
December1.8× the quietest month
Top search term
perpetual calendar237K searches a year

02 · Price

A sale here is worth $12.71.

Listings sell for $12.71 on average, from $4.88 to $38.10. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 100 to 250 of them. At $12.71 that is $1K to $3K a year per listing.

Average price
$12.71under the $15 to $100 sweet spot
Price range
$4.88–$38.10
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
13K–15K
Units per listing a year
100–250
Revenue per listing a year
$1K–$3K
Returns
1.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

76% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 8.0% of listings are out of stock. The average listing ranks #867 within Desktop Calendars & Supplies. It carries 472 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
76%
Prime listings
98%
Out of stock, average day
8.0%
Average rank
#867in Desktop Calendars & Supplies
Average rating
4.49 starsAmazon United States average 4.42 stars
Average reviews
472per listing
Listings tracked
63

04 · Newcomers

2 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
2Amazon's first-year sales bar
Average brand age
32 months

Products

Top Perpetual Calendar products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 9, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 30% of clicks, no more. An open shelf where new products get seen.

$0$3K$7K$10K$14K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

45 falling

Sellers

71

Est. top-5 brand share

44%

Top 20: 80%

Est. top-5 click share

30%

Top 20: 65%

Open market

51%

  • Paper 'n Such12%
  • BowCuk12%
  • DEERINE9%
  • bloom daily planners5%
  • Lemome Home5%
  • Chopet5%

Demand

Perpetual Calendar search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 1.8×

Search terms

Top Perpetual Calendar search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • perpetual calendar237K/yr
  • birthday calendar74K/yr
  • perpetual desk calendar55K/yr
  • block calendar33K/yr
  • desk calendar blocks20K/yr
  • block calendar for desk28K/yr
  • perpetual flip calendar12K/yr
  • desk date display19K/yr
  • perpetual birthday calendar17K/yr
  • calendar blocks17K/yr

Reviews and returns

What reviews say buyers love and hate about Perpetual Calendar

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Quality-Overall”
18%of negative reviews mention “Size-Overall”
1.9%of orders come back
“Too small”
A buyer, on “Size-Overall”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Perpetual Calendar questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data