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Papier Planner

Fail

Demand is soft, at -35.9% this quarter, so Papier Planner is a Fail.

Flapen Score
43
43 / 100
Ranks 282 of 426 Office Products niches · −4 vs the category median of 47
Market size
$372K/yr306K searches / yr
90-day growth
-35.9%search demand this quarter
Competition
56%top-5 click share · 8 brands · 29 sellers

Flapen Score

Papier Planner against its category

The dotted line is the Office Products average. Past it, Papier Planner is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Papier Planner market on Amazon at a glance

Shoppers on Amazon United States searched for Papier Planner 306K times last year and spent an estimated $372K. The top 5 brands take 96% of clicks. Demand peaks in Jan–Aug–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 3.4% of those searches ended in a purchase.

Shoppers searched for this 306K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.4% of those searches ended in a purchase. Searches in the last 90 days moved -35.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $372K a year.

Searches, last 12 months
306K
Growth, 90 days vs prior 90
-35.9%
Conversion, latest week
3.4%
Market size, estimated
$372Ka year
Peak month
January5.2× the quietest month
Top search term
papier planner121K searches a year

02 · Price

A sale here is worth $36.20.

Listings sell for $36.20 on average, from $12.06 to $59.33. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $36.20 that is $9K to $18K a year per listing.

Average price
$36.20inside the $15 to $100 sweet spot
Price range
$12.06–$59.33
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
$9K–$18K
Returns
3.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.8% of listings are out of stock. The average listing ranks #1,031 within Personal Organizers. It carries 1,104 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
100%
Out of stock, average day
2.8%
Average rank
#1,031in Personal Organizers
Average rating
4.43 starsAmazon United States average 4.42 stars
Average reviews
1,104per listing
Listings tracked
26

04 · Newcomers

4 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
9
Successful launches
4Amazon's first-year sales bar
Average brand age
37 months

Products

Top Papier Planner products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.

Brands

8 falling

Sellers

29

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

56%

Top 20: 93%

Open market

2%

  • Brand 144%
  • Brand 232%
  • Brand 315%
  • Brand 43%
  • Brand 53%
  • Brand 62%
  • Open — no brand owns it (2 brands, 2%)

Demand

Papier Planner search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Aug, Dec · busiest ÷ quietest = 5.2×

Search terms

Top Papier Planner search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • papier planner121K/yr
  • full focus planner75K/yr
  • anecdote planner20K/yr
  • productivity notebook13K/yr
  • quarterly planner13K/yr
  • anecdote7K/yr
  • focus planner10K/yr
  • productivity journal11K/yr
  • papier productivity planner6K/yr
  • full focus6K/yr

Reviews and returns

What reviews say buyers love and hate about Papier Planner

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Document Organizing/Classification”
16%of negative reviews mention “Value For Money”
3.7%of orders come back
“I thought this was pretty pricey”
A buyer, on “Value For Money”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Papier Planner questions

Answered from the same tracked data.