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56

monthly calendar 2026

Worth a look

Shows a $1.4M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 84Growth 0Conversion 65Competition 82Returns 79Price range 79Avg price 82Brand share 22Review moat 76Quality gap 23

Market size

Great$1.4M

$1.4M/yr · 1.3M searches

Competition

Great33%

top-5 click share — an open shelf

Avg price

Great$17.95

avg listing price — sweet spot $15–$100

Returns

Great1.8%

return rate — above 6% kills the launch gate

Price range

Great$5.25–$54.01

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Great475.61

avg incumbent reviews — the moat a new listing must climb

Conversion

Good5.8%

search→purchase rate — share of searches ending in a sale

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Brand share

Bad91%

top-5 brand share — brand-locked demand

Growth

Bad-65.3%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, monthly calendar 2026 is a $1.4M/yr Amazon United States market (1.3M searches/yr). The top 5 brands hold 91% of demand. Verdict: Worth a look — 56/100.

Data updated Jul 9, 2026 · scored weekly · How we score niches

Market data

Units sold / yr
125K–150K
avg 3,000–4,000/product
Revenue / yr
$2.2M–$2.7M
units × avg price
Launch success
92%
33 of 36 new (360d)
Conversion rate
5.8%
Avg BSR
#536
Page quality
0%
Prime
97%
Sponsored
48%
Out of stock
3.4%
Avg brand age
33 months
Avg seller age
168 days

Competition

Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.

Brands

15 falling

Sellers

102

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

33%

Top 20: 66%

Open market

7%

  • AT-A-GLANCE74%
  • Blue Sky6%
  • Taja5%
  • XAOWON5%
  • Passionate Penny Pincher2%
  • Homestead Living1%
  • Open — no brand owns it (9 brands, 7%)

Demand

Weekly Amazon search volume, last 23 weeks — -65.3% search growth over the last 90 days.
10K6KSpike '26Feb '26Feb '26Mar '26Apr '26Apr '26May '26Jun '26Jun '26

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$42K6%$83K9%$125K12%$167K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 62 tracked products in this niche — three views at once, no toggling.

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Document Organizing/Classification24%

“Great organizer”

Quality-Overall10%

“it just feels well made overall”

Size-Overall10%

“The size is accurate”

Value For Money8%

“Good value for the money”

Advertised Vs Actual Product8%

“As described”

Ease Of Use6%

“Ease of use”

Writing Experience5%

“perfect for writing on”

Design-Overall4%

“Beautiful design”

Paper Quality4%

“paper is sturdy”

Durability3%

“The cover is durable”

What buyers complain about

Size-Overall11%

“Too Small”

Quality-Overall8%

“Not Great Quality”

Paper Quality8%

“Paper is very thin”

Durability6%

“but the durability is not good”

Document Organizing/Classification6%

“Not really to plan or schedule”

Print Quality5%

“A little smaller print”

Advertised Vs Actual Product5%

“Deceptive Advertising”

Ease Of Use4%

“hard to read”

Value For Money3%

“a lot cheaper”

Thickness3%

“Thinner a bit flimsy”

Top return reasons

Size-Overall51%
Advertised Vs Actual Product18%
Value For Money4%
Functionality-Overall3%
Paper Quality3%
Design-Overall3%
Quality-Overall2%
Print Quality1%
Weight Heavy1%
Defective Material/Parts1%

Common questions

Is monthly calendar 2026 profitable to sell on Amazon United States?
The niche generates $1.4M/yr across 62 tracked products. 33 of 36 products launched in the last 360 days are still selling. 90-day search growth is -65.3%. Flapen's verdict: Worth a look (56/100).
How competitive is the monthly calendar 2026 niche?
15 brands and 102 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 91% of demand.
What do buyers complain about in monthly calendar 2026?
Top complaints mined from reviews: Size-Overall, Quality-Overall, Paper Quality. The return rate is 1.8%.
What does it cost to enter the monthly calendar 2026 niche?
Listings span $5.25–$54.01; the average listing price is $17.95 (sweet spot $15–$100). The average incumbent carries 476 reviews — the moat a new listing must climb.

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