Mini Binder

Shoppers searched for this 915K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.2% of those searches ended in a purchase. Searches in the last 90 days moved -11.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $274K a year.

Searches, last 12 months

915K

Growth, 90 days vs prior 90

-11.4%

Conversion, latest week

2.2%

Market size, estimated

$274Ka year

Peak month

January1.5× the quietest month

Top search term

mini binder242K searches a year

Listings sell for $13.34 on average, from $4.57 to $31.18. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 250 to 500 of them. At $13.34 that is $3K to $7K a year per listing.

Average price

$13.34under the $15 to $100 sweet spot

Price range

$4.57–$31.18

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

25K–30K

Units per listing a year

250–500

Revenue per listing a year

$3K–$7K

Returns

1.0%of orders · Amazon United States median 2.1%

76% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #51 within Binders & Binding Systems. It carries 3,649 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings

76%

Prime listings

100%

Out of stock, average day

0.3%

Average rank

#51in Binders & Binding Systems

Average rating

4.64 starsAmazon United States average 4.42 stars

Average reviews

3,649per listing

Listings tracked

41

7 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months

7

Successful launches

5Amazon's first-year sales bar

Average brand age

38 months