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Mindfulness Journal

Fail

The top 5 brands take 100% of clicks, so Mindfulness Journal is a Fail.

Flapen Score
31
31 / 100
Ranks 402 of 426 Office Products niches · −16 vs the category median of 47
Market size
$270K/yr314K searches / yr
90-day growth
-37.0%search demand this quarter
Competition
97%top-5 click share · 5 brands · 80 sellers

Flapen Score

Mindfulness Journal against its category

The dotted line is the Office Products average. Past it, Mindfulness Journal is stronger. Inside it, weaker.

31Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mindfulness Journal market on Amazon at a glance

Shoppers on Amazon United States searched for Mindfulness Journal 314K times last year and spent an estimated $270K. All 5 brands take every click. Demand peaks in Jan–Dec. Flapen scores it 31 out of 100, a Fail.

01 · Demand

An estimated 4.5% of those searches ended in a purchase.

Shoppers searched for this 314K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.5% of those searches ended in a purchase. Searches in the last 90 days moved -37.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $270K a year.

Searches, last 12 months
314K
Growth, 90 days vs prior 90
-37.0%
Conversion, latest week
4.5%
Market size, estimated
$270Ka year
Peak month
December3.1× the quietest month
Top search term
5 minute journal136K searches a year

02 · Price

A sale here is worth $19.13.

Listings sell for $19.13 on average, from $8.45 to $27.55. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 2,500 to 3,000 of them. At $19.13 that is $48K to $57K a year per listing.

Average price
$19.13inside the $15 to $100 sweet spot
Price range
$8.45–$27.55
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
20K–25K
Units per listing a year
2,500–3,000
Revenue per listing a year
$48K–$57K
Returns
2.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.9% of listings are out of stock. The average listing ranks #203 within Personal Organizers. It carries 6,050 reviews at 4.72 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
9.9%
Average rank
#203in Personal Organizers
Average rating
4.72 starsAmazon United States average 4.42 stars
Average reviews
6,050per listing
Listings tracked
6

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
35 months

Products

Top Mindfulness Journal products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 97% of clicks. A locked shelf that new listings rarely crack.

Brands

5 falling

Sellers

80

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

97%

Top 20: 100%

Open market

0%

  • Brand 166%
  • Brand 215%
  • Brand 312%
  • Brand 44%
  • Brand 53%

Demand

Mindfulness Journal search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '25Prime Day '25Holiday '25Spike '26FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Dec · busiest ÷ quietest = 3.1×

Search terms

Top Mindfulness Journal search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 5 minute journal136K/yr
  • five minute journal77K/yr
  • the five minute journal56K/yr
  • the 5 minute journal19K/yr
  • 5 minute journal for women7K/yr
  • the five-minute journal2K/yr
  • 5 min journal2K/yr
  • the journal2K/yr
  • five minute journal for women2K/yr
  • 5-minute journal4K/yr

Reviews and returns

What reviews say buyers love and hate about Mindfulness Journal

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Quality-Overall”
15%of negative reviews mention “Writing Experience”
2.4%of orders come back
“Not enough writing space”
A buyer, on “Writing Experience”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Mindfulness Journal questions

Answered from the same tracked data.