Midori Planner
FailDemand is soft, at -43.6% this quarter, so Midori Planner is a Fail.
- Flapen Score
- 43 / 100Ranks 282 of 426 Office Products niches · −4 vs the category median of 4743
- Market size
- $122K/yr225K searches / yr
- 90-day growth
- -43.6%search demand this quarter
- Competition
- 33%top-5 click share · 10 brands · 162 sellers
Flapen Score
Midori Planner against its category
The dotted line is the Office Products average. Past it, Midori Planner is stronger. Inside it, weaker.
Market
The Midori Planner market on Amazon at a glance
Shoppers on Amazon United States searched for Midori Planner 225K times last year and spent an estimated $122K. The top 5 brands take 94% of clicks. Flapen scores it 43 out of 100, a Fail.
01 · Demand
An estimated 2.4% of those searches ended in a purchase.
Shoppers searched for this 225K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.4% of those searches ended in a purchase. Searches in the last 90 days moved -43.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $122K a year.
- Searches, last 12 months
- 225K
- Growth, 90 days vs prior 90
- -43.6%
- Conversion, latest week
- 2.4%
- Market size, estimated
- $122Ka year
- Top search term
- midori planner70K searches a year
02 · Price
A sale here is worth $22.48.
Listings sell for $22.48 on average, from $7.87 to $47.07. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $22.48 that is $0 to $2K a year per listing.
- Average price
- $22.48inside the $15 to $100 sweet spot
- Price range
- $7.87–$47.07
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 2.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
60% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 14.9% of listings are out of stock. The average listing ranks #1,883 within Planners, Refills & Covers. It carries 506 reviews at 4.66 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 60%
- Prime listings
- 100%
- Out of stock, average day
- 14.9%
- Average rank
- #1,883in Planners, Refills & Covers
- Average rating
- 4.66 starsAmazon United States average 4.42 stars
- Average reviews
- 506per listing
- Listings tracked
- 40
04 · Newcomers
4 of last year's 14 launches cleared the first-year sales bar.
14 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.
- Launched, last 12 months
- 14
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 41 months
Products
Top Midori Planner products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 9, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
DESIGNPHIL Midori 12396006 Diary 5 Year Consecutive Door Black
- Price
- $24.23
- Rating
- 4.7/5
- Reviews
- 785
- Age
- 13y ago

DESIGNPHIL Midori 12395006 Diary 3 Year Consecutive Door Brown
- Price
- $25.30
- Rating
- 4.6/5
- Reviews
- 262
- Age
- 13y ago

Midori 15003006 MD Notebook A5 Grid Ruled
- Price
- $13.46
- Rating
- 4.8/5
- Reviews
- 3,532
- Age
- 13y ago

Midori Book Style Diary 2026 B6 Model Weekly Cat Pattern Navy Blue 22378006 (Starts from January 2026)
- Price
- $28.70
- Rating
- 4.9/5
- Reviews
- 12
- Age
- 11mo ago

Midori MD Notebook Diary 2026 A5 Monthly Limited Edition Bookmark 22405006 (Starts on December 2025)
- Price
- $27.60
- Rating
- 4.3/5
- Reviews
- 22
- Age
- 11mo ago
Trending
estimated 90-day click momentum
Midori MD Notebook Diary 2026 A5 Monthly Planner 22405006 (Starts on December 2025)
- Price
- $29.20
- Rating
- 4.8/5
- Reviews
- 37
- Age
- 7mo ago

Oxford One Line a Day 5 Year Journal Daily Keepsake Memory Book with Undated Entries 366 Pages 5.6 x 8.3 Pale Blue Hardcover Ribbon Markers and Pocket for Photos and Mementos (1017048)
- Price
- $12.38
- Rating
- 4.7/5
- Reviews
- 69
- Age
- 7mo ago

Midori Book Style Diary 2026 B6 Model Weekly Cat Pattern Navy Blue 22378006 (Starts from January 2026)
- Price
- $28.70
- Rating
- 4.9/5
- Reviews
- 12
- Age
- 11mo ago

Oxford One Line a Day 5 Year Journal Daily Keepsake Memory Book with Undated Entries 366 Pages 5.6 x 8.3 Black Hardcover Ribbon Markers and Pocket for Photos and Mementos (1017049)
- Price
- $12.18
- Rating
- 4.7/5
- Reviews
- 69
- Age
- 7mo ago

Midori MD Notebook Diary 2026 Bunko Monthly Limited Edition Bookmark 22403006 (Starts in December 2025)
- Price
- $26.03
- Rating
- 4.1/5
- Reviews
- 8
- Age
- 11mo ago
Newest
by launch date
Oxford One Line a Day 5 Year Journal Daily Keepsake Memory Book with Undated Entries 366 Pages 5.6 x 8.3 Pale Blue Hardcover Ribbon Markers and Pocket for Photos and Mementos (1017048)
- Price
- $12.38
- Rating
- 4.7/5
- Reviews
- 69
- Age
- 7mo ago

Oxford One Line a Day 5 Year Journal Daily Keepsake Memory Book with Undated Entries 366 Pages 5.6 x 8.3 Black Hardcover Ribbon Markers and Pocket for Photos and Mementos (1017049)
- Price
- $12.18
- Rating
- 4.7/5
- Reviews
- 69
- Age
- 7mo ago

Midori MD Notebook Diary 2026 A5 Monthly Planner 22405006 (Starts on December 2025)
- Price
- $29.20
- Rating
- 4.8/5
- Reviews
- 37
- Age
- 7mo ago

Midori Book Style Diary 2026 B6 Model Weekly Cat Pattern Navy Blue 22378006 (Starts from January 2026)
- Price
- $28.70
- Rating
- 4.9/5
- Reviews
- 12
- Age
- 11mo ago

Midori Double Schedule Notebook 2026 B6 Monthly Limited Edition Bookmark Included Progress Light Pink 22383006 (Starts in October 2025)
- Price
- $25.35
- Rating
- 4.8/5
- Reviews
- 7
- Age
- 11mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 33% of clicks, no more. An open shelf where new products get seen.
Brands
10 falling
Sellers
162
Est. top-5 brand share
94%
Top 20: 100%
Est. top-5 click share
33%
Top 20: 77%
Open market
3%
- Midori56%
- DESIGNPHIL24%
- Humutan5%
- Oxford5%
- ほぼ日4%
- Traveler's Notebook2%
- Open — no brand owns it (4 brands, 3%)
Demand
Midori Planner search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Dec · busiest ÷ quietest = 4.3× · 8 of 12 months tracked
Search terms
Top Midori Planner search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- midori planner70K/yr
- 5 year diary29K/yr
- midori hibino25K/yr
- midori diary17K/yr
- midori codex12K/yr
- 3 year journal12K/yr
- midori a5 grid7K/yr
- midori 5 year diary10K/yr
- midori grid notebook6K/yr
- midori sketchbook4K/yr
Reviews and returns
What reviews say buyers love and hate about Midori Planner
We read the reviews and the return reasons for every product selling here.
“The paper is thin”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Midori Planner questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









