Midori Planner
soft demand (-43.6% this quarter) — Midori Planner doesn't clear our bar today.
Flapen Score
Ranks 282 of 426 Office Products niches · −4 vs the category median of 47
Is Midori Planner profitable on Amazon?
According to Flapen's Amazon United States niche tracking, Midori Planner is a $122K/yr Amazon United States market (225K searches/yr). The top 5 brands hold 94% of demand. Verdict: Skip it — 43/100.
Midori Planner: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -43.6% over the last 90 days and 2.4% of searches end in a purchase.
$122K
revenue / yr
Who owns the niche?
The top 5 brands hold 94% of demand, so 6% of the market is open.
6%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.
0/100
page quality · 40 products
Top Midori Planner products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
DESIGNPHIL Midori 12396006 Diary 5 Year Consecutive Door Black
- Price
- $24.23
- Rating
- 4.7/5
- Reviews
- 785
- Age
- 13y ago
DESIGNPHIL Midori 12395006 Diary 3 Year Consecutive Door Brown
- Price
- $25.30
- Rating
- 4.6/5
- Reviews
- 262
- Age
- 13y ago
Midori 15003006 MD Notebook A5 Grid Ruled
- Price
- $13.46
- Rating
- 4.8/5
- Reviews
- 3,532
- Age
- 13y ago
Midori Book Style Diary 2026 B6 Model Weekly Cat Pattern Navy Blue 22378006 (Starts from January 2026)
- Price
- $28.70
- Rating
- 4.9/5
- Reviews
- 12
- Age
- 11mo ago
Midori MD Notebook Diary 2026 A5 Monthly Limited Edition Bookmark 22405006 (Starts on December 2025)
- Price
- $27.60
- Rating
- 4.3/5
- Reviews
- 22
- Age
- 11mo ago
Trending
90-day click momentum
Midori MD Notebook Diary 2026 A5 Monthly Planner 22405006 (Starts on December 2025)
- Price
- $29.20
- Rating
- 4.8/5
- Reviews
- 37
- Age
- 7mo ago
Oxford One Line a Day 5 Year Journal Daily Keepsake Memory Book with Undated Entries 366 Pages 5.6 x 8.3 Pale Blue Hardcover Ribbon Markers and Pocket for Photos and Mementos (1017048)
- Price
- $12.38
- Rating
- 4.7/5
- Reviews
- 69
- Age
- 7mo ago
Midori Book Style Diary 2026 B6 Model Weekly Cat Pattern Navy Blue 22378006 (Starts from January 2026)
- Price
- $28.70
- Rating
- 4.9/5
- Reviews
- 12
- Age
- 11mo ago
Oxford One Line a Day 5 Year Journal Daily Keepsake Memory Book with Undated Entries 366 Pages 5.6 x 8.3 Black Hardcover Ribbon Markers and Pocket for Photos and Mementos (1017049)
- Price
- $12.18
- Rating
- 4.7/5
- Reviews
- 69
- Age
- 7mo ago
Midori MD Notebook Diary 2026 Bunko Monthly Limited Edition Bookmark 22403006 (Starts in December 2025)
- Price
- $26.03
- Rating
- 4.1/5
- Reviews
- 8
- Age
- 11mo ago
Newest
by launch dateOxford One Line a Day 5 Year Journal Daily Keepsake Memory Book with Undated Entries 366 Pages 5.6 x 8.3 Pale Blue Hardcover Ribbon Markers and Pocket for Photos and Mementos (1017048)
- Price
- $12.38
- Rating
- 4.7/5
- Reviews
- 69
- Age
- 7mo ago
Oxford One Line a Day 5 Year Journal Daily Keepsake Memory Book with Undated Entries 366 Pages 5.6 x 8.3 Black Hardcover Ribbon Markers and Pocket for Photos and Mementos (1017049)
- Price
- $12.18
- Rating
- 4.7/5
- Reviews
- 69
- Age
- 7mo ago
Midori MD Notebook Diary 2026 A5 Monthly Planner 22405006 (Starts on December 2025)
- Price
- $29.20
- Rating
- 4.8/5
- Reviews
- 37
- Age
- 7mo ago
Midori Book Style Diary 2026 B6 Model Weekly Cat Pattern Navy Blue 22378006 (Starts from January 2026)
- Price
- $28.70
- Rating
- 4.9/5
- Reviews
- 12
- Age
- 11mo ago
Midori Double Schedule Notebook 2026 B6 Monthly Limited Edition Bookmark Included Progress Light Pink 22383006 (Starts in October 2025)
- Price
- $25.35
- Rating
- 4.8/5
- Reviews
- 7
- Age
- 11mo ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.
Brands
10 falling
Sellers
162
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
33%
Top 20: 77%
Open market
3%
- Midori56%
- DESIGNPHIL24%
- Humutan5%
- Oxford5%
- ほぼ日4%
- Traveler's Notebook2%
- Open — no brand owns it (4 brands, 3%)
Midori Planner demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Top Midori Planner search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- midori planner70K/yr
- 5 year diary29K/yr
- midori hibino25K/yr
- midori diary17K/yr
- midori codex12K/yr
- 3 year journal12K/yr
- midori a5 grid7K/yr
- midori 5 year diary10K/yr
- midori grid notebook6K/yr
- midori sketchbook4K/yr
What reviews say buyers love and hate about Midori Planner
What buyers mention most, as a share of all reviews.
What buyers love
76% of reviews“The paper quality is solid”
“Good quality”
“Keep organized”
“Worth the money”
“Super nice to write on”
What buyers complain about
58% of reviews“The paper is thin”
“A tad expensive”
“It's almost too small”
“Thinner than I expected though”
“it becomes tedious to try to write in a way you do not always write in to avoid the ghosting -”
Midori Planner return rate & reasons
Why buyers send it back, as a share of all return requests.
2.0%
Return rate
77%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Midori Planner questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
