midori planner
Skip itSoft demand (-43.6% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$22.48avg listing price — sweet spot $15–$100
Competition
Great33%top-5 click share — an open shelf
Price range
Great$7.87–$47.07cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good506.3avg incumbent reviews — the moat a new listing must climb
Returns
Good2.0%return rate — above 5% kills the launch gate
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Market size
Okay$122K$122K/yr · 225K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad94%top-5 brand share — brand-locked demand
Growth
Bad-43.6%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, midori planner is a $122K/yr Amazon United States market (225K searches/yr). The top 5 brands hold 94% of demand. Verdict: Skip it — 43/100.
Data updated Jul 9, 2026 · scored weekly · How we score niches
midori planner market data
- Units sold / yr
- 4K–5K
- avg 0–100/product
- Revenue / yr
- $90K–$112K
- units × avg price
- Conversion rate
- 2.4%
- Avg BSR
- #1,883
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 60%
- Out of stock
- 14.9%
- Avg brand age
- 41 months
- Avg seller age
- 169 days
Competition & brand share
Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.Brands
10 falling
Sellers
162
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
33%
Top 20: 77%
Open market
3%
- Midori56%
- DESIGNPHIL24%
- Humutan5%
- Oxford5%
- ほぼ日4%
- Traveler's Notebook2%
- Open — no brand owns it (4 brands, 3%)
Demand
Weekly Amazon search volume, last 36 weeks — -43.6% search growth over the last 90 days.Top midori planner search terms
- midori planner70K/yr
- 5 year diary29K/yr
- midori hibino25K/yr
- midori diary17K/yr
- midori codex12K/yr
- 3 year journal12K/yr
- midori a5 grid7K/yr
- midori 5 year diary10K/yr
- midori grid notebook6K/yr
- midori sketchbook4K/yr
Top midori planner products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
DESIGNPHIL Midori 12396006 Diary 5 Year Consecutive Door Black
Midori$24.234.7★785 rev
DESIGNPHIL Midori 12395006 Diary 3 Year Consecutive Door Brown
Midori$25.304.6★262 rev
Midori 15003006 MD Notebook A5 Grid Ruled
Midori$13.464.8★3,532 rev
Midori Book Style Diary 2026 B6 Model Weekly Cat Pattern Navy Blue 22378006 (Starts from January 2026)
DESIGNPHIL$28.704.9★12 rev
Midori MD Notebook Diary 2026 A5 Monthly Limited Edition Bookmark 22405006 (Starts on December 2025)
DESIGNPHIL$27.604.3★22 rev
Newest
by launch date
Oxford One Line a Day 5 Year Journal Daily Keepsake Memory Book with Undated Entries 366 Pages 5.6 x 8.3 Pale Blue Hardcover Ribbon Markers and Pocket for Photos and Mementos (1017048)
Oxford$12.3869 rev
Oxford One Line a Day 5 Year Journal Daily Keepsake Memory Book with Undated Entries 366 Pages 5.6 x 8.3 Black Hardcover Ribbon Markers and Pocket for Photos and Mementos (1017049)
Oxford$12.1869 rev
Midori MD Notebook Diary 2026 A5 Monthly Planner 22405006 (Starts on December 2025)
DESIGNPHIL$29.2037 rev
Midori Book Style Diary 2026 B6 Model Weekly Cat Pattern Navy Blue 22378006 (Starts from January 2026)
DESIGNPHIL$28.7012 rev
Midori Double Schedule Notebook 2026 B6 Monthly Limited Edition Bookmark Included Progress Light Pink 22383006 (Starts in October 2025)
DESIGNPHIL$25.357 rev
Trending
90-day click momentumMidori MD Notebook Diary 2026 A5 Monthly Planner 22405006 (Starts on December 2025)
DESIGNPHIL$29.204.8★
Oxford One Line a Day 5 Year Journal Daily Keepsake Memory Book with Undated Entries 366 Pages 5.6 x 8.3 Pale Blue Hardcover Ribbon Markers and Pocket for Photos and Mementos (1017048)
Oxford$12.384.7★
Midori Book Style Diary 2026 B6 Model Weekly Cat Pattern Navy Blue 22378006 (Starts from January 2026)
DESIGNPHIL$28.704.9★
Oxford One Line a Day 5 Year Journal Daily Keepsake Memory Book with Undated Entries 366 Pages 5.6 x 8.3 Black Hardcover Ribbon Markers and Pocket for Photos and Mementos (1017049)
Oxford$12.184.7★
Midori MD Notebook Diary 2026 Bunko Monthly Limited Edition Bookmark 22403006 (Starts in December 2025)
DESIGNPHIL$26.034.1★
What buyers say about midori planner
What buyers praise and complain about, mined from review topics.What buyers love
“The paper quality is solid”
“Good quality”
“Keep organized”
“Worth the money”
“Super nice to write on”
“Such a convenient size”
“The design is very beautiful”
“It worked better than expected”
“Overall it feels like a simple”
“A diary as a time machine - very cool idea”
What buyers complain about
“The paper is thin”
“A tad expensive”
“It's almost too small”
“Thinner than I expected though”
“it becomes tedious to try to write in a way you do not always write in to avoid the ghosting -”
“The only ones that bleed are permanent ink or alcohol based”
“It's hard to see in the product photo”
“It is faux leather with a band to keep it shut”
“i try not to complain ever but im very disappointed that it came a damaged”
“I am no going to use it isnt my style”
Top return reasons
Common questions
- Is midori planner profitable to sell on Amazon United States?
- The niche generates $122K/yr across 40 tracked products. 4 of 14 products launched in the last 360 days are still selling. 90-day search growth is -43.6%. Flapen's verdict: Skip it (43/100).
- How competitive is the midori planner niche?
- 10 brands and 162 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 94% of demand.
- What do buyers complain about in midori planner?
- Top complaints mined from reviews: Paper Quality, Value For Money, Size-Overall. The return rate is 2.0%.
- What does it cost to enter the midori planner niche?
- Listings span $7.87–$47.07; the average listing price is $22.48 (sweet spot $15–$100). The average incumbent carries 506 reviews — the moat a new listing must climb.