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Midori Planner

Fail

Demand is soft, at -43.6% this quarter, so Midori Planner is a Fail.

Flapen Score
43
43 / 100
Ranks 282 of 426 Office Products niches · −4 vs the category median of 47
Market size
$122K/yr225K searches / yr
90-day growth
-43.6%search demand this quarter
Competition
33%top-5 click share · 10 brands · 162 sellers

Flapen Score

Midori Planner against its category

The dotted line is the Office Products average. Past it, Midori Planner is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Midori Planner market on Amazon at a glance

Shoppers on Amazon United States searched for Midori Planner 225K times last year and spent an estimated $122K. The top 5 brands take 94% of clicks. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 2.4% of those searches ended in a purchase.

Shoppers searched for this 225K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.4% of those searches ended in a purchase. Searches in the last 90 days moved -43.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $122K a year.

Searches, last 12 months
225K
Growth, 90 days vs prior 90
-43.6%
Conversion, latest week
2.4%
Market size, estimated
$122Ka year
Top search term
midori planner70K searches a year

02 · Price

A sale here is worth $22.48.

Listings sell for $22.48 on average, from $7.87 to $47.07. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $22.48 that is $0 to $2K a year per listing.

Average price
$22.48inside the $15 to $100 sweet spot
Price range
$7.87–$47.07
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
2.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

60% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 14.9% of listings are out of stock. The average listing ranks #1,883 within Planners, Refills & Covers. It carries 506 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings
60%
Prime listings
100%
Out of stock, average day
14.9%
Average rank
#1,883in Planners, Refills & Covers
Average rating
4.66 starsAmazon United States average 4.42 stars
Average reviews
506per listing
Listings tracked
40

04 · Newcomers

4 of last year's 14 launches cleared the first-year sales bar.

14 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
14
Successful launches
4Amazon's first-year sales bar
Average brand age
41 months

Products

Top Midori Planner products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 33% of clicks. An open shelf where new products get seen.

Brands

10 falling

Sellers

162

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

33%

Top 20: 77%

Open market

3%

  • Brand 156%
  • Brand 224%
  • Brand 35%
  • Brand 45%
  • Brand 54%
  • Brand 62%
  • Open — no brand owns it (4 brands, 3%)

Demand

Midori Planner search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KHoliday '25Spike '26NovDecJanFebMarAprMayJun

Peak months: Jan, Dec · busiest ÷ quietest = 4.3× · 8 of 12 months tracked

Search terms

Top Midori Planner search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • midori planner70K/yr
  • 5 year diary29K/yr
  • midori hibino25K/yr
  • midori diary17K/yr
  • midori codex12K/yr
  • 3 year journal12K/yr
  • midori a5 grid7K/yr
  • midori 5 year diary10K/yr
  • midori grid notebook6K/yr
  • midori sketchbook4K/yr

Reviews and returns

What reviews say buyers love and hate about Midori Planner

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Paper Quality”
16%of negative reviews mention “Paper Quality”
2.0%of orders come back
“The paper is thin”
A buyer, on “Paper Quality”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Midori Planner questions

Answered from the same tracked data.