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Metal Bookmark

Fail

Shoppers spend an estimated $75K a year here, so Metal Bookmark is a Fail.

Flapen Score
49
49 / 100
Top 35% of 426 Office Products niches · +2 vs the category median of 47
Market size
$75K/yr407K searches / yr
90-day growth
-12.3%search demand this quarter
Competition
27%top-5 click share · 45 brands · 51 sellers

Flapen Score

Metal Bookmark against its category

The dotted line is the Office Products average. Past it, Metal Bookmark is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Metal Bookmark market on Amazon at a glance

Shoppers on Amazon United States searched for Metal Bookmark 407K times last year and spent an estimated $75K. The top 5 brands take 43% of clicks. Demand peaks in Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 1.8% of those searches ended in a purchase.

Shoppers searched for this 407K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -12.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $75K a year.

Searches, last 12 months
407K
Growth, 90 days vs prior 90
-12.3%
Conversion, latest week
1.8%
Market size, estimated
$75Ka year
Peak month
December2.1× the quietest month
Top search term
metal bookmark243K searches a year

02 · Price

A sale here is worth $10.04.

Listings sell for $10.04 on average, from $4.86 to $22.41. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At $10.04 that is $1K to $3K a year per listing.

Average price
$10.04under the $15 to $100 sweet spot
Price range
$4.86–$22.41
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
$1K–$3K
Returns
0.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

92% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #697 within Book Covers & Book Accessories. It carries 1,120 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
98%
Out of stock, average day
2.6%
Average rank
#697in Book Covers & Book Accessories
Average rating
4.65 starsAmazon United States average 4.42 stars
Average reviews
1,120per listing
Listings tracked
65

04 · Newcomers

4 of last year's 21 launches cleared the first-year sales bar.

21 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
21
Successful launches
4Amazon's first-year sales bar
Average brand age
25 months

Products

Top Metal Bookmark products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 27% of clicks. An open shelf where new products get seen.

Brands

45 falling

Sellers

51

Top-5 brand share

43%

Top 20: 80%

Top-5 click share

27%

Top 20: 63%

Open market

54%

  • Brand 123%
  • Brand 28%
  • Brand 35%
  • Brand 44%
  • Brand 54%
  • Brand 63%

Demand

Metal Bookmark search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KHoliday '24Holiday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.1×

Search terms

Top Metal Bookmark search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • metal bookmark243K/yr
  • metal bookmarks77K/yr
  • bookmark metal25K/yr
  • metal bookmarks for women27K/yr
  • metal book marks14K/yr
  • metal book mark12K/yr
  • bookmarks metal11K/yr

Reviews and returns

What reviews say buyers love and hate about Metal Bookmark

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Quality-Overall”
20%of negative reviews mention “Size-Overall”
0.8%of orders come back
“the fit is awful”
A buyer, on “Size-Overall”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Metal Bookmark questions

Answered from the same tracked data.