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Mental Health Journal

Fail

Demand is soft, at -25.5% this quarter, so Mental Health Journal is a Fail.

Flapen Score
49
49 / 100
Top 35% of 426 Office Products niches · +2 vs the category median of 47
Market size
$100K/yr232K searches / yr
90-day growth
-25.5%search demand this quarter
Competition
36%top-5 click share · 24 brands · 100 sellers

Flapen Score

Mental Health Journal against its category

The dotted line is the Office Products average. Past it, Mental Health Journal is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mental Health Journal market on Amazon at a glance

Shoppers on Amazon United States searched for Mental Health Journal 232K times last year and spent an estimated $100K. The top 5 brands take 65% of clicks. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 2.1% of those searches ended in a purchase.

Shoppers searched for this 232K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -25.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $100K a year.

Searches, last 12 months
232K
Growth, 90 days vs prior 90
-25.5%
Conversion, latest week
2.1%
Market size, estimated
$100Ka year
Peak month
December1.5× the quietest month
Top search term
mental health journal227K searches a year

02 · Price

A sale here is worth $20.49.

Listings sell for $20.49 on average, from $8.17 to $41.91. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At $20.49 that is $0 to $2K a year per listing.

Average price
$20.49inside the $15 to $100 sweet spot
Price range
$8.17–$41.91
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
2.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

95% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 9.3% of listings are out of stock. The average listing ranks #875 within Personal Organizers. It carries 746 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
95%
Out of stock, average day
9.3%
Average rank
#875in Personal Organizers
Average rating
4.52 starsAmazon United States average 4.42 stars
Average reviews
746per listing
Listings tracked
39

04 · Newcomers

1 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
9
Successful launches
1Amazon's first-year sales bar
Average brand age
26 months

Products

Top Mental Health Journal products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 36% of clicks. An open shelf where new products get seen.

Brands

24 falling

Sellers

100

Top-5 brand share

65%

Top 20: 98%

Top-5 click share

36%

Top 20: 82%

Open market

31%

  • Brand 122%
  • Brand 216%
  • Brand 315%
  • Brand 48%
  • Brand 54%
  • Brand 64%

Demand

Mental Health Journal search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KPrime Day '24Spike '24Holiday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Reviews and returns

What reviews say buyers love and hate about Mental Health Journal

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Quality-Overall”
15%of negative reviews mention “Value For Money”
2.2%of orders come back
“Not worth the asking price”
A buyer, on “Value For Money”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Mental Health Journal questions

Answered from the same tracked data.