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Logbook

Maybe

An estimated 1.0% of orders come back. But demand is soft, at -11.7% this quarter, so Logbook is a Maybe.

Flapen Score
52
52 / 100
Top 20% of 426 Office Products niches · +5 vs the category median of 47
Market size
$107K/yr231K searches / yr
90-day growth
-11.7%search demand this quarter
Competition
32%top-5 click share · 32 brands · 107 sellers

Flapen Score

Logbook against its category

The dotted line is the Office Products average. Past it, Logbook is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Logbook market on Amazon at a glance

Shoppers on Amazon United States searched for Logbook 231K times last year and spent an estimated $107K. The top 5 brands take 47% of clicks. Demand peaks in Jan. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 2.4% of those searches ended in a purchase.

Shoppers searched for this 231K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.4% of those searches ended in a purchase. Searches in the last 90 days moved -11.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $107K a year.

Searches, last 12 months
231K
Growth, 90 days vs prior 90
-11.7%
Conversion, latest week
2.4%
Market size, estimated
$107Ka year
Peak month
January1.8× the quietest month
Top search term
log book120K searches a year

02 · Price

A sale here is worth $19.44.

Listings sell for $19.44 on average, from $6.10 to $53.49. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At $19.44 that is $2K to $5K a year per listing.

Average price
$19.44inside the $15 to $100 sweet spot
Price range
$6.10–$53.49
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
100–250
Revenue per listing a year
$2K–$5K
Returns
1.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

86% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 4.7% of listings are out of stock. The average listing ranks #195 within Planners, Refills & Covers. It carries 3,632 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
92%
Out of stock, average day
4.7%
Average rank
#195in Planners, Refills & Covers
Average rating
4.67 starsAmazon United States average 4.42 stars
Average reviews
3,632per listing
Listings tracked
49

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
54 months

Products

Top Logbook products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 32% of clicks. An open shelf where new products get seen.

Brands

32 falling

Sellers

107

Top-5 brand share

47%

Top 20: 91%

Top-5 click share

32%

Top 20: 76%

Open market

47%

  • Brand 111%
  • Brand 211%
  • Brand 310%
  • Brand 48%
  • Brand 57%
  • Brand 67%

Demand

Logbook search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.8×

Search terms

Top Logbook search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • log book120K/yr
  • logbook30K/yr
  • daily log book17K/yr
  • log book for business13K/yr
  • log books13K/yr
  • log book notebook13K/yr
  • daily log book for work10K/yr
  • logbooks5K/yr
  • log notebook5K/yr
  • business log book5K/yr

Reviews and returns

What reviews say buyers love and hate about Logbook

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Quality-Overall”
14%of negative reviews mention “Paper Quality”
1.0%of orders come back
“Paper was thicker than I expected”
A buyer, on “Paper Quality”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Logbook questions

Answered from the same tracked data.