logbook
Worth a lookShows low returns (1.0%), but soft demand (-11.7% this quarter) keeps it on the watch list.
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Brand share
Great47%top-5 brand share — no brand owns this niche
Avg price
Great$19.44avg listing price — sweet spot $15–$100
Competition
Great32%top-5 click share — an open shelf
Price range
Great$6.10–$53.49cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Review moat
Okay3,632.22avg incumbent reviews — the moat a new listing must climb
Market size
Okay$107K$107K/yr · 231K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-11.7%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, logbook is a $107K/yr Amazon United States market (231K searches/yr). The top 5 brands hold 47% of demand. Demand peaks in Jan. Verdict: Worth a look — 52/100.
Data updated Jul 9, 2026 · scored weekly · How we score niches
logbook market data
- Units sold / yr
- 10K–13K
- avg 100–250/product
- Revenue / yr
- $194K–$243K
- units × avg price
- Conversion rate
- 2.4%
- Avg BSR
- #195
- Page quality
- 0%
- Prime
- 92%
- Sponsored
- 86%
- Out of stock
- 4.7%
- Avg brand age
- 54 months
- Avg seller age
- 182 days
Competition & brand share
Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.Brands
32 falling
Sellers
107
Top-5 brand share
47%
Top 20: 91%
Top-5 click share
32%
Top 20: 76%
Open market
47%
- STAPLES11%
- Amazon Basics11%
- Better Office Products10%
- Tacticai8%
- Getvow7%
- BookFactory7%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -11.7% search growth over the last 90 days.Peak months: Jan · busiest ÷ quietest = 1.8×
Top logbook search terms
- log book120K/yr
- logbook30K/yr
- daily log book17K/yr
- log book for business13K/yr
- log books13K/yr
- log book notebook13K/yr
- daily log book for work10K/yr
- logbooks5K/yr
- log notebook5K/yr
- business log book5K/yr
Top logbook products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Better Office Products Activity Log Notepad 8.5 x 11 Planning Note Pad 50 Sheets Double-Wire Spiral Daily Time Tracking Productivity Checklist Organizer (1 Pack)
Better Office Products$6.974.6★331 rev
Getvow Activity Log Notepad - Spiral Activity Log Book for Business Work Undated Weekly To Do List Notepad Organized Time Spending Appointment or Contact 52 Sheets 100gsm Paper 8.5 x 11
Getvow$8.934.6★188 rev
Amazon Basics Classic Lined Writing Notebook for Note Taking and Journaling Hardcover with Elastic Closure 240 Pages 5 x 8.25 Black
Amazon Basics$8.564.7★66,443 rev
Staples Black Record Book Hardbound 300 Numbered Pages 11-3/4 x 7-1/4 Durable Sewn Binding Notebook for Logs Records & NoteTaking
STAPLES$27.894.6★78 rev
Boorum & Pease 66-500-R Record/Account Book Record Rule Green 500 Pages 12 1/8 x 7 5/8
Tops$27.104.8★838 rev
Newest
by launch date
Taja Spiral Lined Notebook 8.5x11 Notebooks for Work Large A4 Journal for Women & Men College Ruled Journaling Notebook for Writing Plastic Cover Spiral Journal Purple
Taja$6.291,794 rev
Nextnoid Lined Notebook Journal for Men - 120 GSM Thick Paper - 160 Pages - A5 Hardcover Notebook for Work - Ideal for Writing Journaling and Note-Taking (Black)
Nextnoid$8.69311 rev
Daily Log Books for Truck Drivers with 7 & 8 Day Recap 10 Pack 2-Ply Carbonless 35 Sets of Forms per Book 8.5 x 5.5 Paper Driver Log Books for Truckers Meet Requirements
goremote$22.54139 rev
Lined Journal Notebook for Women Men 256 Numbered Pages Hardcover Leather Journals for Writing A5 Journaling Notebooks College Ruled Journal for Business Work School Note Taking 5.75 x 8.38 Brown
dilitego$10.62936 rev
Lined Spiral Journal Notebook A5 Hardcover Spiral Journals for Women Men 150 Numbered Pages Spiral Bound Notebook 100 GSM College Ruled Notebooks for Work Note Taking 5.75 x 8.38 Olive Green
PAPEJOON$6.102,023 rev
Trending
90-day click momentum
Staples Record Book Blue Marble Hardbound Ledger 300 Numbered Pages 7.25 x 11.75 Durable Sewn Binding Notebook for Logs Records & Notary Entries
STAPLES$42.744.6★
Nextnoid Lined Notebook Journal for Men - 120 GSM Thick Paper - 160 Pages - A5 Hardcover Notebook for Work - Ideal for Writing Journaling and Note-Taking (Black)
Nextnoid$8.694.7★
Lined Journal Notebook for Women Men 256 Numbered Pages Hardcover Leather Journals for Writing A5 Journaling Notebooks College Ruled Journal for Business Work School Note Taking 5.75 x 8.38 Brown
dilitego$10.624.7★
Taja Spiral Lined Notebook 8.5x11 Notebooks for Work Large A4 Journal for Women & Men College Ruled Journaling Notebook for Writing Plastic Cover Spiral Journal Purple
Taja$6.294.6★
Lined Spiral Journal Notebook A5 Hardcover Spiral Journals for Women Men 150 Numbered Pages Spiral Bound Notebook 100 GSM College Ruled Notebooks for Work Note Taking 5.75 x 8.38 Olive Green
PAPEJOON$6.104.7★
What buyers say about logbook
What buyers praise and complain about, mined from review topics.What buyers love
“This notebook is great quality”
“Awesome paper”
“I love the size”
“Exactly as pictured”
“Great value”
“easy to write on”
“Durable for day to day use”
“You get a nice writing experience”
“Nice soft leather”
“Perfect to Stay Organized”
What buyers complain about
“Paper was thicker than I expected”
“Poor quality”
“Overpriced”
“Not what it looks like”
“fell apart”
“slightly thicker”
“spacing much smaller than anticipated”
“The covers are also flimsy”
“It is a faux leather”
“Came and no papers or all worked”
Top return reasons
Common questions
- Is logbook profitable to sell on Amazon United States?
- The niche generates $107K/yr across 49 tracked products. 90-day search growth is -11.7%. Flapen's verdict: Worth a look (52/100).
- How competitive is the logbook niche?
- 32 brands and 107 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 47% of demand.
- What do buyers complain about in logbook?
- Top complaints mined from reviews: Paper Quality, Quality-Overall, Value For Money. The return rate is 1.0%.
- When does demand for logbook peak?
- Demand peaks in Jan; the busiest month runs 1.8× the quietest.
- What does it cost to enter the logbook niche?
- Listings span $6.10–$53.49; the average listing price is $19.44 (sweet spot $15–$100). The average incumbent carries 3,632 reviews — the moat a new listing must climb.