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Logbook

Logbook shows low returns (1.0%), but soft demand (-11.7% this quarter) keeps it on the watch list.

Flapen Score

52
Worth a look

Top 20% of 426 Office Products niches · +5 vs the category median of 47

Market size 26Growth 19Conversion 30Competition 83Returns 95Price range 80Avg price 86Brand share 88Review moat 29Quality gap 21
This niche Category average · 426 niches

Is Logbook profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Logbook is a $107K/yr Amazon United States market (231K searches/yr). The top 5 brands hold 47% of demand. Demand peaks in Jan. Verdict: Worth a look — 52/100.

Logbook: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -11.7% over the last 90 days and 2.4% of searches end in a purchase.

$107K

revenue / yr

Units sold / yr13K
Search volume / yr-11.7%231K
Conversion rate2.4%
Avg price$19.44

Who owns the niche?

The top 5 brands hold 47% of demand, so 53% of the market is open.

53%

open market share

Brands · sellers32 · 107
Top-5 product click share32%
Open market53%
Avg brand age54 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 49 products

Sponsored placement86%
New entrants (1y)0· 0 succeeded
Avg rating4.7★
Avg reviews3,632

Top Logbook products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.

$0$3K$6K$10K$13K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

32 falling

Sellers

107

Top-5 brand share

47%

Top 20: 91%

Top-5 click share

32%

Top 20: 76%

Open market

47%

  • STAPLES11%
  • Amazon Basics11%
  • Better Office Products10%
  • Tacticai8%
  • Getvow7%
  • BookFactory7%

Logbook demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume231KCVR2.4%Products49Brands32Top 5 Brands47%OOS Rate4.7%Rating4.7★Reviews3,632Avg BSR#195
6K4KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.8×

Top Logbook search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • log book120K/yr
  • logbook30K/yr
  • daily log book17K/yr
  • log book for business13K/yr
  • log books13K/yr
  • log book notebook13K/yr
  • daily log book for work10K/yr
  • logbooks5K/yr
  • log notebook5K/yr
  • business log book5K/yr

What reviews say buyers love and hate about Logbook

What buyers mention most, as a share of all reviews.

What buyers love

78% of reviews
Quality-Overall24%

This notebook is great quality

Paper Quality16%

Awesome paper

Size-Overall8%

I love the size

Advertised Vs Actual Product8%

Exactly as pictured

Value For Money6%

Great value

What buyers complain about

62% of reviews
Paper Quality14%

Paper was thicker than I expected

Quality-Overall11%

Poor quality

Value For Money9%

Overpriced

Advertised Vs Actual Product8%

Not what it looks like

Durability5%

fell apart

Logbook return rate & reasons

Why buyers send it back, as a share of all return requests.

1.0%

Return rate

69%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
44%
2Advertised Vs Actual Product
12%
3Paper Quality
9%
4Value For Money
8%
5Color
5%

Common Logbook questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Logbook 52/100 on Amazon United States — Worth a look. The niche generates $107K/yr across 49 tracked products. Search demand moved -11.7% over the last 90 days.
Search demand for Logbook on Amazon United States peaks in Jan, where the busiest month runs 1.8× the quietest.