Is lochby profitable to sell on Amazon United States?

The niche generates $146K/yr across 15 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -8.8%. Flapen's verdict: Skip it (34/100).

How competitive is the lochby niche?

6 brands and 10 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 98% of demand.

What do buyers complain about in lochby?

Top complaints mined from reviews: Size-Overall, Value For Money, Quality-Overall. The return rate is 3.2%.

When does demand for lochby peak?

Demand peaks in Jan; the busiest month runs 2.2× the quietest.

What does it cost to enter the lochby niche?

Listings span $15.78–$66.76; the average listing price is $42.03 (sweet spot $15–$100). The average incumbent carries 263 reviews — the moat a new listing must climb.

lochby

Skip it

Brand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.

Avg price

Incredible$42.03

avg listing price — sweet spot $15–$100

Price range

Incredible$15.78–$66.76

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Great263

avg incumbent reviews — the moat a new listing must climb

Returns

Okay3.2%

return rate — above 5% kills the launch gate

Market size

Okay$146K

$146K/yr · 412K searches

Competition

Bad71%

top-5 click share — a locked-up shelf

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-8.8%

90-day search growth — must beat 0% to launch

Conversion

Bad0.8%

search→purchase rate — share of searches ending in a sale

Brand share

Bad98%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, lochby is a $146K/yr Amazon United States market (412K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Jan. Verdict: Skip it — 34/100.

Data updated Jul 9, 2026 · scored weekly · How we score niches

lochby market data

Units sold / yr: 6K–8K; avg 100–250/product
Revenue / yr: $252K–$336K; units × avg price
Conversion rate: 0.8%
Avg BSR: #319
Page quality: 0%
Prime: 100%
Sponsored: 93%
Out of stock: 6.3%
Avg brand age: 46 months
Avg seller age: 174 days

Competition & brand share

The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.

Brands

6 falling

Sellers

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

LOCHBY64%
VEAPILS18%
Maxhoo10%
Tintris3%
Krozur2%
WIKSRY2%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -8.8% search growth over the last 90 days.

Peak months: Jan · busiest ÷ quietest = 2.2×

Open Trend

Top lochby search terms

lochby195K/yr -1.7%0.3% conv.
lochby field journal90K/yr -20.4%0.7% conv.
lochby pocket journal34K/yr -7.2%0.8% conv.
lochby mini field journal29K/yr -28.5%0.3% conv.
lochby a514K/yr +17.9%0.3% conv.
lockby8K/yr -12.3%0.4% conv.
lochby notebook9K/yr -16.6%0.1% conv.
lochby b55K/yr +4.9%0.1% conv.
lochby journal5K/yr +0.5%0.4% conv.
lochby sidekick6K/yr -20.7%1.1% conv.

All search terms

Top lochby products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 15 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

LOCHBY Mini Venture Pouch | Multipurpose Tactical Mini Tool Bag | Water Resistant Waxed Canvas | Dual-Sided Zipper Pouch | for Motorcycle Bike EDC Pen Pencil Art Tech & Travel

LOCHBY$50.254.7★156 rev

Field Journal Notebook A5 Planner Cover Travel Journal for Men & Women Travelers Notebook Cover Water Resistant Waxed Canvas A5 Cover with Pen Holder Included 5.8 x 8.3 Refillable Field Book

VEAPILS$49.454.4★69 rev

Maxhoo Journal Cover for Field Notes & Moleskine Cahier 3.5 x 5.5 Waxed Canvas Notebook Planner Sketchbook Cover with Zipper Pen Holder (Olive)

Maxhoo$15.784.6★204 rev

LOCHBY Venture Pouch | Multipurpose Tactical Mini Tool Bag | Water Resistant Waxed Canvas | Dual-Sided Zipper Pouch | for Motorcycle Bike EDC Pen Pencil Art Tech & Travel

LOCHBY$54.994.7★156 rev

LOCHBY Mini Venture Pouch | Multipurpose Tactical Mini Tool Bag | Water Resistant Waxed Canvas | Dual-Sided Zipper Pouch | for Motorcycle Bike EDC Pen Pencil Art Tech & Travel

LOCHBY$49.314.7★156 rev

Newest

by launch date

LOCHBY Venture Pouch | Multipurpose Tactical Mini Tool Bag | Water Resistant Waxed Canvas | Dual-Sided Zipper Pouch | for Motorcycle Bike EDC Pen Pencil Art Tech & Travel

LOCHBY$56.42156 rev

7mo ago

Journal Cover for Field Notes & Moleskine Cahier with YKK Zipper 3.5x5.5 Waxed Canvas Notebook Cover with Pen Holder Water Resistant Travel Planner Cover for Daily Use (Olive Brown)

WIKSRY$15.97107 rev

8mo ago

Field Journal Notebook A5 Planner Cover Travel Journal for Men & Women Travelers Notebook Cover Water Resistant Waxed Canvas A5 Cover with Pen Holder Included 5.8 x 8.3 Refillable Field Book

VEAPILS$49.4569 rev

1y ago

Pocket Journal Cover with Field Book Waterproof Pocket Notebook Cover with Zipper for Journal Planner Small Notebook Holder for Field Notes & Moleskine Cahier 3.5 x 5.5 - Mini Field Journal

VEAPILS$37.7552 rev

1y ago

LOCHBY Duo Pen Pouch | Slim and Elegant Pen Pouch Durable Waxed Canvas Lightly Padded for Fountain Pen and Mechanical Pencil Compact Design Holds 2 Pens for Everyday Carry

LOCHBY$33.96173 rev

1y ago

What buyers say about lochby

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall19%

“Seems to be well made”

Size-Overall10%

“Great fit”

Durability9%

“Very durable”

Value For Money7%

“Amazing value”

Pockets/Compartments7%

“He absolutely loves the multiple pockets, which help keep everything organized and secure”

Advertised Vs Actual Product6%

“As described”

Zipper Quality5%

“I love that they went with YKK zippers”

Document Organizing/Classification5%

“keeps everything organized”

Material Quality4%

“It is made of a durable canvas material”

Design-Overall4%

“It is very well built”

What buyers complain about

Size-Overall23%

“Just a bit too big”

Value For Money7%

“There are certainly more expensive versions this kind of thing available”

Quality-Overall7%

“is substandard in quality”

Durability6%

“Fell apart after a few uses”

Material Quality5%

“You also only get one cheaply made dot-grid pad”

Thickness3%

“And it was too thick for the wallet”

Stitch/Finish/Polish3%

“Poor stitching, cheap zippers”

Water Resistance3%

“Not water resistant”

Strength2%

“Built tough”

Zipper Quality1%

“The YKK zipper tabs clattered against each other so I cut them off”

Top return reasons

Size-Overall54%

Advertised Vs Actual Product8%

Zipper Quality6%

Quality-Overall3%

Material Quality3%

Product Condition2%

Pockets/Compartments2%

Value For Money2%

Stitch/Finish/Polish2%

Color2%

Common questions

Is lochby profitable to sell on Amazon United States?: The niche generates $146K/yr across 15 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -8.8%. Flapen's verdict: Skip it (34/100).
How competitive is the lochby niche?: 6 brands and 10 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 98% of demand.
What do buyers complain about in lochby?: Top complaints mined from reviews: Size-Overall, Value For Money, Quality-Overall. The return rate is 3.2%.
When does demand for lochby peak?: Demand peaks in Jan; the busiest month runs 2.2× the quietest.
What does it cost to enter the lochby niche?: Listings span $15.78–$66.76; the average listing price is $42.03 (sweet spot $15–$100). The average incumbent carries 263 reviews — the moat a new listing must climb.

lochby

lochby market data

Competition & brand share

Demand & seasonality

Top lochby search terms

Top lochby products on Amazon

Top sellers

Newest

Trending

What buyers say about lochby

What buyers love

What buyers complain about

Top return reasons

Common questions

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