Lochby
brand-locked demand (top 5 brands take 98% of clicks) — Lochby doesn't clear our bar today.
Flapen Score
Ranks 388 of 426 Office Products niches · −13 vs the category median of 47
Is Lochby profitable on Amazon?
According to Flapen's Amazon United States niche tracking, Lochby is a $146K/yr Amazon United States market (412K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Jan. Verdict: Skip it — 34/100.
Lochby: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -8.8% over the last 90 days and 0.8% of searches end in a purchase.
$146K
revenue / yr
Who owns the niche?
The top 5 brands hold 98% of demand, so 2% of the market is open.
2%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 15 products
Top Lochby products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
LOCHBY Mini Venture Pouch | Multipurpose Tactical Mini Tool Bag | Water Resistant Waxed Canvas | Dual-Sided Zipper Pouch | for Motorcycle Bike EDC Pen Pencil Art Tech & Travel
- Price
- $50.25
- Rating
- 4.7/5
- Reviews
- 156
- Age
- 1y ago
Field Journal Notebook A5 Planner Cover Travel Journal for Men & Women Travelers Notebook Cover Water Resistant Waxed Canvas A5 Cover with Pen Holder Included 5.8 x 8.3 Refillable Field Book
- Price
- $49.45
- Rating
- 4.4/5
- Reviews
- 69
- Age
- 1y ago
Maxhoo Journal Cover for Field Notes & Moleskine Cahier 3.5 x 5.5 Waxed Canvas Notebook Planner Sketchbook Cover with Zipper Pen Holder (Olive)
- Price
- $15.78
- Rating
- 4.6/5
- Reviews
- 204
- Age
- 2y ago
LOCHBY Venture Pouch | Multipurpose Tactical Mini Tool Bag | Water Resistant Waxed Canvas | Dual-Sided Zipper Pouch | for Motorcycle Bike EDC Pen Pencil Art Tech & Travel
- Price
- $54.99
- Rating
- 4.7/5
- Reviews
- 156
- Age
- 2y ago
LOCHBY Mini Venture Pouch | Multipurpose Tactical Mini Tool Bag | Water Resistant Waxed Canvas | Dual-Sided Zipper Pouch | for Motorcycle Bike EDC Pen Pencil Art Tech & Travel
- Price
- $49.31
- Rating
- 4.7/5
- Reviews
- 156
- Age
- 1y ago
Trending
90-day click momentum
LOCHBY Venture Pouch | Multipurpose Tactical Mini Tool Bag | Water Resistant Waxed Canvas | Dual-Sided Zipper Pouch | for Motorcycle Bike EDC Pen Pencil Art Tech & Travel
- Price
- $56.42
- Rating
- 4.7/5
- Reviews
- 156
- Age
- 7mo ago
LOCHBY Mini Venture Pouch | Multipurpose Tactical Mini Tool Bag | Water Resistant Waxed Canvas | Dual-Sided Zipper Pouch | for Motorcycle Bike EDC Pen Pencil Art Tech & Travel
- Price
- $50.25
- Rating
- 4.7/5
- Reviews
- 156
- Age
- 1y ago
LOCHBY Mini Venture Pouch | Multipurpose Tactical Mini Tool Bag | Water Resistant Waxed Canvas | Dual-Sided Zipper Pouch | for Motorcycle Bike EDC Pen Pencil Art Tech & Travel
- Price
- $49.31
- Rating
- 4.7/5
- Reviews
- 156
- Age
- 1y ago
LOCHBY Duo Pen Pouch | Slim and Elegant Pen Pouch Durable Waxed Canvas Lightly Padded for Fountain Pen and Mechanical Pencil Compact Design Holds 2 Pens for Everyday Carry
- Price
- $33.96
- Rating
- 4.7/5
- Reviews
- 173
- Age
- 1y ago
LOCHBY Mini Venture Pouch | Multipurpose Tactical Mini Tool Bag | Water Resistant Waxed Canvas | Dual-Sided Zipper Pouch | for Motorcycle Bike EDC Pen Pencil Art Tech & Travel
- Price
- $49.78
- Rating
- 4.7/5
- Reviews
- 156
- Age
- 1y ago
Newest
by launch dateLOCHBY Venture Pouch | Multipurpose Tactical Mini Tool Bag | Water Resistant Waxed Canvas | Dual-Sided Zipper Pouch | for Motorcycle Bike EDC Pen Pencil Art Tech & Travel
- Price
- $56.42
- Rating
- 4.7/5
- Reviews
- 156
- Age
- 7mo ago
Journal Cover for Field Notes & Moleskine Cahier with YKK Zipper 3.5x5.5 Waxed Canvas Notebook Cover with Pen Holder Water Resistant Travel Planner Cover for Daily Use (Olive Brown)
- Price
- $15.97
- Rating
- 4.5/5
- Reviews
- 107
- Age
- 8mo ago
Field Journal Notebook A5 Planner Cover Travel Journal for Men & Women Travelers Notebook Cover Water Resistant Waxed Canvas A5 Cover with Pen Holder Included 5.8 x 8.3 Refillable Field Book
- Price
- $49.45
- Rating
- 4.4/5
- Reviews
- 69
- Age
- 1y ago
Pocket Journal Cover with Field Book Waterproof Pocket Notebook Cover with Zipper for Journal Planner Small Notebook Holder for Field Notes & Moleskine Cahier 3.5 x 5.5 - Mini Field Journal
- Price
- $37.75
- Rating
- 4.6/5
- Reviews
- 52
- Age
- 1y ago
LOCHBY Duo Pen Pouch | Slim and Elegant Pen Pouch Durable Waxed Canvas Lightly Padded for Fountain Pen and Mechanical Pencil Compact Design Holds 2 Pens for Everyday Carry
- Price
- $33.96
- Rating
- 4.7/5
- Reviews
- 173
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.
Brands
6 falling
Sellers
10
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
71%
Top 20: 100%
Open market
0%
- LOCHBY64%
- VEAPILS18%
- Maxhoo10%
- Tintris3%
- Krozur2%
- WIKSRY2%
- Open — no brand owns it (0%)
Lochby demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jan · busiest ÷ quietest = 2.2×
Top Lochby search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- lochby195K/yr
- lochby field journal90K/yr
- lochby pocket journal34K/yr
- lochby mini field journal29K/yr
- lochby a514K/yr
- lockby8K/yr
- lochby notebook9K/yr
- lochby b55K/yr
- lochby journal5K/yr
- lochby sidekick6K/yr
What reviews say buyers love and hate about Lochby
What buyers mention most, as a share of all reviews.
What buyers love
75% of reviews“Seems to be well made”
“Great fit”
“Very durable”
“Amazing value”
“He absolutely loves the multiple pockets, which help keep everything organized and secure”
What buyers complain about
61% of reviews“Just a bit too big”
“There are certainly more expensive versions this kind of thing available”
“is substandard in quality”
“Fell apart after a few uses”
“You also only get one cheaply made dot-grid pad”
Lochby return rate & reasons
Why buyers send it back, as a share of all return requests.
3.2%
Return rate
74%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Lochby questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
