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Lochby

Fail

The top 5 brands take 98% of clicks, so Lochby is a Fail.

Flapen Score
34
34 / 100
Ranks 388 of 426 Office Products niches · −13 vs the category median of 47
Market size
$146K/yr412K searches / yr
90-day growth
-8.8%search demand this quarter
Competition
71%top-5 click share · 6 brands · 10 sellers

Flapen Score

Lochby against its category

The dotted line is the Office Products average. Past it, Lochby is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lochby market on Amazon at a glance

Shoppers on Amazon United States searched for Lochby 412K times last year and spent an estimated $146K. The top 5 brands take 98% of clicks. Demand peaks in Jan. Flapen scores it 34 out of 100, a Fail.

01 · Demand

An estimated 0.8% of those searches ended in a purchase.

Shoppers searched for this 412K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -8.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $146K a year.

Searches, last 12 months
412K
Growth, 90 days vs prior 90
-8.8%
Conversion, latest week
0.8%
Market size, estimated
$146Ka year
Peak month
January2.2× the quietest month
Top search term
lochby195K searches a year

02 · Price

A sale here is worth $42.03.

Listings sell for $42.03 on average, from $15.78 to $66.76. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $42.03 that is $4K to $11K a year per listing.

Average price
$42.03inside the $15 to $100 sweet spot
Price range
$15.78–$66.76
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
$4K–$11K
Returns
3.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.3% of listings are out of stock. The average listing ranks #319 within Personal Organizers. It carries 263 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
100%
Out of stock, average day
6.3%
Average rank
#319in Personal Organizers
Average rating
4.61 starsAmazon United States average 4.42 stars
Average reviews
263per listing
Listings tracked
15

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
46 months

Products

Top Lochby products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.

Brands

6 falling

Sellers

10

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

0%

  • Brand 164%
  • Brand 218%
  • Brand 310%
  • Brand 43%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (0%)

Demand

Lochby search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 2.2×

Search terms

Top Lochby search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • lochby195K/yr
  • lochby field journal90K/yr
  • lochby pocket journal34K/yr
  • lochby mini field journal29K/yr
  • lochby a514K/yr
  • lockby8K/yr
  • lochby notebook9K/yr
  • lochby b55K/yr
  • lochby journal5K/yr
  • lochby sidekick6K/yr

Reviews and returns

What reviews say buyers love and hate about Lochby

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Quality-Overall”
23%of negative reviews mention “Size-Overall”
3.2%of orders come back
“Just a bit too big”
A buyer, on “Size-Overall”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Lochby questions

Answered from the same tracked data.