Lochby
FailThe top 5 brands take 98% of clicks, so Lochby is a Fail.
- Flapen Score
- 34 / 100Ranks 388 of 426 Office Products niches · −13 vs the category median of 4734
- Market size
- $146K/yr412K searches / yr
- 90-day growth
- -8.8%search demand this quarter
- Competition
- 71%top-5 click share · 6 brands · 10 sellers
Flapen Score
Lochby against its category
The dotted line is the Office Products average. Past it, Lochby is stronger. Inside it, weaker.
Market
The Lochby market on Amazon at a glance
Shoppers on Amazon United States searched for Lochby 412K times last year and spent an estimated $146K. The top 5 brands take 98% of clicks. Demand peaks in Jan. Flapen scores it 34 out of 100, a Fail.
01 · Demand
An estimated 0.8% of those searches ended in a purchase.
Shoppers searched for this 412K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -8.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $146K a year.
- Searches, last 12 months
- 412K
- Growth, 90 days vs prior 90
- -8.8%
- Conversion, latest week
- 0.8%
- Market size, estimated
- $146Ka year
- Peak month
- January2.2× the quietest month
- Top search term
- lochby195K searches a year
02 · Price
A sale here is worth $42.03.
Listings sell for $42.03 on average, from $15.78 to $66.76. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $42.03 that is $4K to $11K a year per listing.
- Average price
- $42.03inside the $15 to $100 sweet spot
- Price range
- $15.78–$66.76
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $4K–$11K
- Returns
- 3.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.3% of listings are out of stock. The average listing ranks #319 within Personal Organizers. It carries 263 reviews at 4.61 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 93%
- Prime listings
- 100%
- Out of stock, average day
- 6.3%
- Average rank
- #319in Personal Organizers
- Average rating
- 4.61 starsAmazon United States average 4.42 stars
- Average reviews
- 263per listing
- Listings tracked
- 15
04 · Newcomers
1 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 46 months
Products
Top Lochby products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 9, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
LOCHBY Mini Venture Pouch | Multipurpose Tactical Mini Tool Bag | Water Resistant Waxed Canvas | Dual-Sided Zipper Pouch | for Motorcycle Bike EDC Pen Pencil Art Tech & Travel
- Price
- $50.25
- Rating
- 4.7/5
- Reviews
- 156
- Age
- 1y ago

Field Journal Notebook A5 Planner Cover Travel Journal for Men & Women Travelers Notebook Cover Water Resistant Waxed Canvas A5 Cover with Pen Holder Included 5.8 x 8.3 Refillable Field Book
- Price
- $49.45
- Rating
- 4.4/5
- Reviews
- 69
- Age
- 1y ago

Maxhoo Journal Cover for Field Notes & Moleskine Cahier 3.5 x 5.5 Waxed Canvas Notebook Planner Sketchbook Cover with Zipper Pen Holder (Olive)
- Price
- $15.78
- Rating
- 4.6/5
- Reviews
- 204
- Age
- 2y ago

LOCHBY Venture Pouch | Multipurpose Tactical Mini Tool Bag | Water Resistant Waxed Canvas | Dual-Sided Zipper Pouch | for Motorcycle Bike EDC Pen Pencil Art Tech & Travel
- Price
- $54.99
- Rating
- 4.7/5
- Reviews
- 156
- Age
- 2y ago

LOCHBY Mini Venture Pouch | Multipurpose Tactical Mini Tool Bag | Water Resistant Waxed Canvas | Dual-Sided Zipper Pouch | for Motorcycle Bike EDC Pen Pencil Art Tech & Travel
- Price
- $49.31
- Rating
- 4.7/5
- Reviews
- 156
- Age
- 1y ago
Trending
estimated 90-day click momentum
LOCHBY Venture Pouch | Multipurpose Tactical Mini Tool Bag | Water Resistant Waxed Canvas | Dual-Sided Zipper Pouch | for Motorcycle Bike EDC Pen Pencil Art Tech & Travel
- Price
- $56.42
- Rating
- 4.7/5
- Reviews
- 156
- Age
- 7mo ago

LOCHBY Mini Venture Pouch | Multipurpose Tactical Mini Tool Bag | Water Resistant Waxed Canvas | Dual-Sided Zipper Pouch | for Motorcycle Bike EDC Pen Pencil Art Tech & Travel
- Price
- $50.25
- Rating
- 4.7/5
- Reviews
- 156
- Age
- 1y ago

LOCHBY Mini Venture Pouch | Multipurpose Tactical Mini Tool Bag | Water Resistant Waxed Canvas | Dual-Sided Zipper Pouch | for Motorcycle Bike EDC Pen Pencil Art Tech & Travel
- Price
- $49.31
- Rating
- 4.7/5
- Reviews
- 156
- Age
- 1y ago

LOCHBY Duo Pen Pouch | Slim and Elegant Pen Pouch Durable Waxed Canvas Lightly Padded for Fountain Pen and Mechanical Pencil Compact Design Holds 2 Pens for Everyday Carry
- Price
- $33.96
- Rating
- 4.7/5
- Reviews
- 173
- Age
- 1y ago

LOCHBY Mini Venture Pouch | Multipurpose Tactical Mini Tool Bag | Water Resistant Waxed Canvas | Dual-Sided Zipper Pouch | for Motorcycle Bike EDC Pen Pencil Art Tech & Travel
- Price
- $49.78
- Rating
- 4.7/5
- Reviews
- 156
- Age
- 1y ago
Newest
by launch date
LOCHBY Venture Pouch | Multipurpose Tactical Mini Tool Bag | Water Resistant Waxed Canvas | Dual-Sided Zipper Pouch | for Motorcycle Bike EDC Pen Pencil Art Tech & Travel
- Price
- $56.42
- Rating
- 4.7/5
- Reviews
- 156
- Age
- 7mo ago

Journal Cover for Field Notes & Moleskine Cahier with YKK Zipper 3.5x5.5 Waxed Canvas Notebook Cover with Pen Holder Water Resistant Travel Planner Cover for Daily Use (Olive Brown)
- Price
- $15.97
- Rating
- 4.5/5
- Reviews
- 107
- Age
- 8mo ago

Field Journal Notebook A5 Planner Cover Travel Journal for Men & Women Travelers Notebook Cover Water Resistant Waxed Canvas A5 Cover with Pen Holder Included 5.8 x 8.3 Refillable Field Book
- Price
- $49.45
- Rating
- 4.4/5
- Reviews
- 69
- Age
- 1y ago

Pocket Journal Cover with Field Book Waterproof Pocket Notebook Cover with Zipper for Journal Planner Small Notebook Holder for Field Notes & Moleskine Cahier 3.5 x 5.5 - Mini Field Journal
- Price
- $37.75
- Rating
- 4.6/5
- Reviews
- 52
- Age
- 1y ago

LOCHBY Duo Pen Pouch | Slim and Elegant Pen Pouch Durable Waxed Canvas Lightly Padded for Fountain Pen and Mechanical Pencil Compact Design Holds 2 Pens for Everyday Carry
- Price
- $33.96
- Rating
- 4.7/5
- Reviews
- 173
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 71% of clicks. A locked shelf that new listings rarely crack.
Brands
6 falling
Sellers
10
Est. top-5 brand share
98%
Top 20: 100%
Est. top-5 click share
71%
Top 20: 100%
Open market
0%
- LOCHBY64%
- VEAPILS18%
- Maxhoo10%
- Tintris3%
- Krozur2%
- WIKSRY2%
- Open — no brand owns it (0%)
Demand
Lochby search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan · busiest ÷ quietest = 2.2×
Search terms
Top Lochby search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- lochby195K/yr
- lochby field journal90K/yr
- lochby pocket journal34K/yr
- lochby mini field journal29K/yr
- lochby a514K/yr
- lockby8K/yr
- lochby notebook9K/yr
- lochby b55K/yr
- lochby journal5K/yr
- lochby sidekick6K/yr
Reviews and returns
What reviews say buyers love and hate about Lochby
We read the reviews and the return reasons for every product selling here.
“Just a bit too big”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Lochby questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









