lists
Skip itStrong incumbent ratings (4.7★) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 6% kills the launch gate
Brand share
Great59%top-5 brand share — no brand owns this niche
Market size
Good$683K$683K/yr · 2.8M searches
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,142.32avg incumbent reviews — the moat a new listing must climb
Price range
Okay$5.03–$20.48cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Avg price
Okay$9.52avg listing price — sweet spot $15–$100
Growth
Bad-11.8%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, lists is a $683K/yr Amazon United States market (2.8M searches/yr). The top 5 brands hold 59% of demand. Demand peaks in Jan–Dec. Verdict: Skip it — 49/100.
Data updated Jul 9, 2026 · scored weekly · How we score niches
Market data
- Units sold / yr
- 80K–100K
- avg 3,000–4,000/product
- Revenue / yr
- $762K–$952K
- units × avg price
- Launch success
- —
- 0 of 0 new (360d)
- Conversion rate
- 2.5%
- Avg BSR
- #149
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 87%
- Out of stock
- 10.7%
- Avg brand age
- 37 months
- Avg seller age
- 163 days
Competition
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.Brands
18 falling
Sellers
19
Top-5 brand share
59%
Top 20: 100%
Top-5 click share
52%
Top 20: 88%
Open market
32%
- Of a Happy Kind20%
- CICPAP11%
- Thboxes10%
- Taja10%
- KAICN9%
- Forvencer8%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -11.8% search growth over the last 90 days.Peak months: Jan, Dec · busiest ÷ quietest = 1.8×
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 31 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
To Do List Notepad: With Multiple Functional Sections - 6.5 x 9.8 60 Sheets - Spiral Daily Planner Notebook - Task CheckList Organizer Agenda Pad for Work - Note & Todo List Organization Notebooks
Of a Happy Kind$7.984.8★3,161 rev
To Do List Notepad - To Do List Notebook for Work with 52 Sheets Undated Daily Planner Perfect for Enhanced Productivity and Goal Achievement - Green
CICPAP$5.564.8★1,188 rev
To Do List Notepad 3 Pack Undated Daily Planner Notepad With To Do List Notebook Checklist Planner Spiral Waterproof Notepad for Office Supplies School Planner 52 Sheets/Pack 5.5*8.3 A5 Size
KAICN$13.394.8★865 rev
Forvencer To Do List Notepad (6.5 x9.8) To Do List Notebook for Work Undated Daily Planner Organizer for Tasks Checklist & Goal Planning To Do List Perfect for Office School Cute
Forvencer$5.034.8★447 rev
2 Packs To Do List Notepad 104 Pages To Do List Notebook A5 Undated Daily Planner Notepad with Task Checklist Home Office School Supplies
Thboxes$8.794.7★664 rev
Newest
by launch date
ALKALO 104 Pgs Weekly To Do List Notepad 52 Duplex-Printed Undated Sheets 100 GSM8.511) Weekly Desk Planner For Work Home School Office Desk Accessories Supplies & Goal Setting Tasks - Green
ALKALO$6.74255 rev
ZICOTO Beautiful To Do List Note Pads Set Of 2 for Easy Daily Planning - The Perfect Work Notepads Notebooks and Office Desk Supplies For Women - Perfect to Effectively Organize Your Tasks
ZICOTO$6.91277 rev
Forvencer To Do List Notepad (6.5 x9.8) To Do List Notebook for Work Undated Daily Planner Organizer for Tasks Checklist & Goal Planning To Do List Perfect for Office School Cute
Forvencer$5.03447 rev
LABUK 10 Pack Daily To Do List Notepads 5 x 8 Daily Planner 30 Sheets Spiral to Do List Notebook for Classroom Office Plan Work Schedule Checklist
LABUK$18.65117 rev
To Do List Notepad 120 Pages 6.7x9.8 to Do List Notebook Undated Daily Planner Notepad with Task Checklist Home Office School Supplies
Thboxes$6.88209 rev
Trending
90-day click momentumTo Do List Notepad 120 Pages 6.7x9.8 to Do List Notebook Undated Daily Planner Notepad with Task Checklist Home Office School Supplies
Thboxes$6.884.4★
Weekly To Do List Notepad 8.5x11 Weekly Desk Planner with 52 Tear Off Sheets Undated Weekly Planner Habit Tracker & Productivity Organizer for Home and Work Pink
Thboxes$7.564.8★
Sweetzer & Orange Daily & Weekly To Do List Notepad Undated Work Planner & Organizer with Wish List Section 52-Sheet Coiled Task Pad for Productivity MAUVE To Do List Notebook for Work
Sweetzer & Orange$6.354.8★
104 Pgs To Do List Notepad - Daily Planner Notepad Undated 52 Duplex-Printed Undated Sheets Tear Off 6.5 x 9.8 Checklist Productivity Organizer with Hourly Schedule for Tasks
GOLDPEI$5.704.7★
To Do List Notepad - Daily Planner Notepad 104 Pages Task Planner 6.7 x 9.8 Double Sided Spiral Notebook with Checklist Productivity Planning Pad for Work Office Home-Pink
KMQOY$5.734.8★
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“WELL ORGANIZED”
“Good quality”
“The paper is also very sturdy”
“easy to write on”
“As pictured”
“Its a stylish design”
“Perfect size”
“Great to keep your office work organized”
“The green is perfect”
“Good value”
What buyers complain about
“Not worth the price”
“I did not read the actual size”
“But these were thicker before”
“has thinner paper”
“I took stars off because it says this is printed on both sides”
“trash quality”
“Note sheet does not stick”
“Not a lot of writing space”
“a little flimsy”
“Those some of the printing for the bullets seem faded”
Top return reasons
Common questions
- Is lists profitable to sell on Amazon United States?
- The niche generates $683K/yr across 31 tracked products. 90-day search growth is -11.8%. Flapen's verdict: Skip it (49/100).
- How competitive is the lists niche?
- 18 brands and 19 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 59% of demand.
- What do buyers complain about in lists?
- Top complaints mined from reviews: Value For Money, Size-Overall, Thickness. The return rate is 0.8%.
- When does demand for lists peak?
- Demand peaks in Jan–Dec; the busiest month runs 1.8× the quietest.
- What does it cost to enter the lists niche?
- Listings span $5.03–$20.48; the average listing price is $9.52 (sweet spot $15–$100). The average incumbent carries 2,142 reviews — the moat a new listing must climb.
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