Lists
strong incumbent ratings (4.7★) — Lists doesn't clear our bar today.
Flapen Score
Top 35% of 426 Office Products niches · +2 vs the category median of 47
Is Lists profitable on Amazon?
According to Flapen's Amazon United States niche tracking, Lists is a $683K/yr Amazon United States market (2.8M searches/yr). The top 5 brands hold 59% of demand. Demand peaks in Jan–Dec. Verdict: Skip it — 49/100.
Lists: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -11.8% over the last 90 days and 2.5% of searches end in a purchase.
$683K
revenue / yr
Who owns the niche?
The top 5 brands hold 59% of demand, so 41% of the market is open.
41%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.
0/100
page quality · 31 products
Top Lists products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
To Do List Notepad: With Multiple Functional Sections - 6.5 x 9.8 60 Sheets - Spiral Daily Planner Notebook - Task CheckList Organizer Agenda Pad for Work - Note & Todo List Organization Notebooks
- Price
- $7.98
- Rating
- 4.8/5
- Reviews
- 3,161
- Age
- 3y ago
To Do List Notepad - To Do List Notebook for Work with 52 Sheets Undated Daily Planner Perfect for Enhanced Productivity and Goal Achievement - Green
- Price
- $5.56
- Rating
- 4.8/5
- Reviews
- 1,188
- Age
- 2y ago
To Do List Notepad 3 Pack Undated Daily Planner Notepad With To Do List Notebook Checklist Planner Spiral Waterproof Notepad for Office Supplies School Planner 52 Sheets/Pack 5.5*8.3 A5 Size
- Price
- $13.39
- Rating
- 4.8/5
- Reviews
- 865
- Age
- 3y ago
Forvencer To Do List Notepad (6.5 x9.8) To Do List Notebook for Work Undated Daily Planner Organizer for Tasks Checklist & Goal Planning To Do List Perfect for Office School Cute
- Price
- $5.03
- Rating
- 4.8/5
- Reviews
- 447
- Age
- 1y ago
2 Packs To Do List Notepad 104 Pages To Do List Notebook A5 Undated Daily Planner Notepad with Task Checklist Home Office School Supplies
- Price
- $8.79
- Rating
- 4.7/5
- Reviews
- 664
- Age
- 2y ago
Trending
90-day click momentum
To Do List Notepad 120 Pages 6.7x9.8 to Do List Notebook Undated Daily Planner Notepad with Task Checklist Home Office School Supplies
- Price
- $6.88
- Rating
- 4.4/5
- Reviews
- 209
- Age
- 1y ago
Weekly To Do List Notepad 8.5x11 Weekly Desk Planner with 52 Tear Off Sheets Undated Weekly Planner Habit Tracker & Productivity Organizer for Home and Work Pink
- Price
- $7.56
- Rating
- 4.8/5
- Reviews
- 794
- Age
- 2y ago
104 Pgs To Do List Notepad - Daily Planner Notepad Undated 52 Duplex-Printed Undated Sheets Tear Off 6.5 x 9.8 Checklist Productivity Organizer with Hourly Schedule for Tasks
- Price
- $5.70
- Rating
- 4.7/5
- Reviews
- 5,291
- Age
- 4y ago
To Do List Notepad - Daily Planner Notepad 104 Pages Task Planner 6.7 x 9.8 Double Sided Spiral Notebook with Checklist Productivity Planning Pad for Work Office Home-Pink
- Price
- $5.73
- Rating
- 4.8/5
- Reviews
- 593
- Age
- 2y ago
2 Packs To Do List Notepad 104 Pages To Do List Notebook A5 Undated Daily Planner Notepad with Task Checklist Home Office School Supplies
- Price
- $8.79
- Rating
- 4.7/5
- Reviews
- 664
- Age
- 2y ago
Newest
by launch date
ZICOTO Beautiful To Do List Note Pads Set Of 2 for Easy Daily Planning - The Perfect Work Notepads Notebooks and Office Desk Supplies For Women - Perfect to Effectively Organize Your Tasks
- Price
- $6.91
- Rating
- 4.8/5
- Reviews
- 277
- Age
- 1y ago
Forvencer To Do List Notepad (6.5 x9.8) To Do List Notebook for Work Undated Daily Planner Organizer for Tasks Checklist & Goal Planning To Do List Perfect for Office School Cute
- Price
- $5.03
- Rating
- 4.8/5
- Reviews
- 447
- Age
- 1y ago
LABUK 10 Pack Daily To Do List Notepads 5 x 8 Daily Planner 30 Sheets Spiral to Do List Notebook for Classroom Office Plan Work Schedule Checklist
- Price
- $18.65
- Rating
- 4.4/5
- Reviews
- 117
- Age
- 1y ago
To Do List Notepad 120 Pages 6.7x9.8 to Do List Notebook Undated Daily Planner Notepad with Task Checklist Home Office School Supplies
- Price
- $6.88
- Rating
- 4.4/5
- Reviews
- 209
- Age
- 1y ago
2 Packs To Do List Notepad 104 Pages To Do List Notebook A5 Undated Daily Planner Notepad with Task Checklist Home Office School Supplies
- Price
- $8.79
- Rating
- 4.7/5
- Reviews
- 664
- Age
- 2y ago
Competition: brands, sellers & click share
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.
Brands
18 falling
Sellers
19
Top-5 brand share
59%
Top 20: 100%
Top-5 click share
52%
Top 20: 88%
Open market
32%
- Of a Happy Kind20%
- CICPAP11%
- Thboxes10%
- Taja10%
- KAICN9%
- Forvencer8%
Lists demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jan, Dec · busiest ÷ quietest = 1.8×
Top Lists search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- to do list notepad681K/yr
- list470K/yr
- to do list403K/yr
- lists354K/yr
- to do list notebook260K/yr
- to do list notebook for work156K/yr
- to do notebook85K/yr
- daily to do list notepad70K/yr
- todo list notepad52K/yr
- to do notepad46K/yr
What reviews say buyers love and hate about Lists
What buyers mention most, as a share of all reviews.
What buyers love
81% of reviews“WELL ORGANIZED”
“Good quality”
“The paper is also very sturdy”
“easy to write on”
“As pictured”
What buyers complain about
61% of reviews“Not worth the price”
“I did not read the actual size”
“But these were thicker before”
“has thinner paper”
“I took stars off because it says this is printed on both sides”
Lists return rate & reasons
Why buyers send it back, as a share of all return requests.
0.8%
Return rate
69%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Lists questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
