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Large Binder

Fail

Demand is soft, at -5.5% this quarter, so Large Binder is a Fail.

Flapen Score
44
44 / 100
Ranks 268 of 426 Office Products niches · −3 vs the category median of 47
Market size
$177K/yr225K searches / yr
90-day growth
-5.5%search demand this quarter
Competition
55%top-5 click share · 10 brands · 70 sellers

Flapen Score

Large Binder against its category

The dotted line is the Office Products average. Past it, Large Binder is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Large Binder market on Amazon at a glance

Shoppers on Amazon United States searched for Large Binder 225K times last year and spent an estimated $177K. The top 5 brands take 87% of clicks. Demand peaks in Jul–Aug. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 4.0% of those searches ended in a purchase.

Shoppers searched for this 225K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.0% of those searches ended in a purchase. Searches in the last 90 days moved -5.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $177K a year.

Searches, last 12 months
225K
Growth, 90 days vs prior 90
-5.5%
Conversion, latest week
4.0%
Market size, estimated
$177Ka year
Peak month
August5.8× the quietest month
Top search term
large binder82K searches a year

02 · Price

A sale here is worth $19.52.

Listings sell for $19.52 on average, from $8.16 to $44.00. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,000 to 1,250 of them. At $19.52 that is $20K to $24K a year per listing.

Average price
$19.52inside the $15 to $100 sweet spot
Price range
$8.16–$44.00
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
1,000–1,250
Revenue per listing a year
$20K–$24K
Returns
1.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #16 within Binders & Binding Systems. It carries 4,842 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#16in Binders & Binding Systems
Average rating
4.58 starsAmazon United States average 4.42 stars
Average reviews
4,842per listing
Listings tracked
22

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
49 months

Products

Top Large Binder products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

Brands

10 falling

Sellers

70

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

55%

Top 20: 98%

Open market

6%

  • Brand 129%
  • Brand 219%
  • Brand 317%
  • Brand 411%
  • Brand 511%
  • Brand 67%
  • Open — no brand owns it (4 brands, 6%)

Demand

Large Binder search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug · busiest ÷ quietest = 5.8×

Search terms

Top Large Binder search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • large binder82K/yr
  • big binder61K/yr
  • large binders15K/yr
  • big binders11K/yr
  • large binders 3 ring14K/yr
  • binder large8K/yr
  • thick binder8K/yr
  • binder big8K/yr
  • large three ring binder7K/yr
  • big 3 ring binder6K/yr

Reviews and returns

What reviews say buyers love and hate about Large Binder

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Quality-Overall”
20%of negative reviews mention “Quality-Overall”
1.8%of orders come back
“cheaply made”
A buyer, on “Quality-Overall”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Large Binder questions

Answered from the same tracked data.