Kokuyo Planner
soft demand (-49.1% this quarter) — Kokuyo Planner doesn't clear our bar today.
Flapen Score
Ranks 197 of 426 Office Products niches · on the category median
Is Kokuyo Planner profitable on Amazon?
According to Flapen's Amazon United States niche tracking, Kokuyo Planner is a $2.8M/yr Amazon United States market (5.4M searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 47/100.
Kokuyo Planner: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -49.1% over the last 90 days and 1.5% of searches end in a purchase.
$2.8M
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.
0/100
page quality · 31 products
Top Kokuyo Planner products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Hobonichi Techo 2026 Original Book A6 English Daily January Start Monday Start Planner
- Price
- $38.25
- Rating
- 4.7/5
- Reviews
- 413
- Age
- 11mo ago
Hobonichi Techo 2026 Cousin Book A5 Japanese Daily April Start Monday Start Planner
- Price
- $64.18
- Rating
- 4.8/5
- Reviews
- 57
- Age
- 5mo ago
Undated Weekly Planner Notebook Pocket Organizer Appointment Book Journal Notebook A6 Week Plan Notepad (Beige)
- Price
- $12.64
- Rating
- 4.4/5
- Reviews
- 386
- Age
- 1y ago
Hobonichi Techo 2026 Cousin Book A5 Japanese Daily Weekly Jan Start Mon Start Planner
- Price
- $50.60
- Rating
- 4.7/5
- Reviews
- 58
- Age
- 1y ago
Hobonichi Techo 2026 Cousin Avec Book A5 Japanese Daily 6-month only July Start Monday Start Planner
- Price
- $36.76
- Rating
- 4.9/5
- Reviews
- 15
- Age
- 2mo ago
Trending
90-day click momentum
Hobonichi Techo 2026 Original Avec Book A6 Japanese Daily 6-month only July Start Monday Start Plannerr
- Price
- $22.81
- Rating
- 4.4/5
- Reviews
- 9
- Age
- 2mo ago
Hobonichi Techo 2026 Cousin Avec Book A5 Japanese Daily 6-month only July Start Monday Start Planner
- Price
- $36.76
- Rating
- 4.9/5
- Reviews
- 15
- Age
- 2mo ago
Undated Weekly Planner Notebook Pocket Organizer Appointment Book Journal Notebook A6 Week Plan Notepad (Pink with cover)
- Price
- $15.46
- Rating
- 4.4/5
- Reviews
- 386
- Age
- 9mo ago
Hobonichi Techo 2026 Cousin Book A5 Japanese Daily April Start Monday Start Planner
- Price
- $64.18
- Rating
- 4.8/5
- Reviews
- 57
- Age
- 5mo ago
Hobonichi Techo 2026 Original Book A6 Japanese Daily April Start Monday Start Planner
- Price
- $39.95
- Rating
- 4.9/5
- Reviews
- 35
- Age
- 5mo ago
Newest
by launch dateHobonichi Techo 2026 Cousin Avec Book A5 Japanese Daily 6-month only July Start Monday Start Planner
- Price
- $36.76
- Rating
- 4.9/5
- Reviews
- 15
- Age
- 2mo ago
Hobonichi Techo 2026 Original Avec Book A6 Japanese Daily 6-month only July Start Monday Start Plannerr
- Price
- $22.81
- Rating
- 4.4/5
- Reviews
- 9
- Age
- 2mo ago
Hobonichi Techo 2026 Cousin Book A5 Japanese Daily April Start Monday Start Planner
- Price
- $64.18
- Rating
- 4.8/5
- Reviews
- 57
- Age
- 5mo ago
Hobonichi Techo 2026 Original Book A6 Japanese Daily April Start Monday Start Planner
- Price
- $39.95
- Rating
- 4.9/5
- Reviews
- 35
- Age
- 5mo ago
Hobonichi Techo 2026 Spring Weeks Colors: Sky Mist (Japanese Tall & Slim April Start)
- Price
- $35.91
- Rating
- 4.8/5
- Reviews
- 51
- Age
- 5mo ago
Competition: brands, sellers & click share
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.
Brands
4 falling
Sellers
92
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
43%
Top 20: 87%
Open market
0%
- ほぼ日86%
- receip11%
- MUJI2%
- Fromthenon1%
Kokuyo Planner demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Top Kokuyo Planner search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- hobonichi1.3M/yr
- hobonichi weeks844K/yr
- hobonichi cousin225K/yr
- hobonichi planner916K/yr
- hobonichi a6117K/yr
- hobonichi weeks 2026354K/yr
- hobonichi techo77K/yr
- hobonichi a569K/yr
- muji planner171K/yr
- japanese planner85K/yr
What reviews say buyers love and hate about Kokuyo Planner
What buyers mention most, as a share of all reviews.
What buyers love
80% of reviews“Great for organizing”
“Beautiful paper”
“Fits perfectly”
“Arrived quickly, great quality”
“Great price”
What buyers complain about
57% of reviews“Too expensive”
“Small”
“Paper is a little thinner than expected”
“thick”
“Not durable”
Kokuyo Planner return rate & reasons
Why buyers send it back, as a share of all return requests.
3.5%
Return rate
72%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Kokuyo Planner questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
