Kokuyo Planner

Shoppers searched for this 5.4M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -49.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.8M a year.

Searches, last 12 months

5.4M

Growth, 90 days vs prior 90

-49.1%

Conversion, latest week

1.5%

Market size, estimated

$2.8Ma year

Top search term

hobonichi1.3M searches a year

Listings sell for $33.97 on average, from $9.05 to $77.50. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 1,500 to 2,000 of them. At $33.97 that is $51K to $68K a year per listing.

Average price

$33.97inside the $15 to $100 sweet spot

Price range

$9.05–$77.50

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

60K–80K

Units per listing a year

1,500–2,000

Revenue per listing a year

$51K–$68K

Returns

3.5%of orders · Amazon United States median 2.1%

55% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 50.8% of listings are out of stock. The average listing ranks #1,266 within Planners, Refills & Covers. It carries 231 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings

55%

Prime listings

100%

Out of stock, average day

50.8%

Average rank

#1,266in Planners, Refills & Covers

Average rating

4.66 starsAmazon United States average 4.42 stars

Average reviews

231per listing

Listings tracked

31

17 products launched here in the last 12 months. 11 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months

17

Successful launches

11Amazon's first-year sales bar

Average brand age

40 months