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Kinbor Planner

Fail

Demand is soft, at -62.4% this quarter, so Kinbor Planner is a Fail.

Flapen Score
34
34 / 100
Ranks 388 of 426 Office Products niches · −13 vs the category median of 47
Market size
$28K/yr413K searches / yr
90-day growth
-62.4%search demand this quarter
Competition
49%top-5 click share · 14 brands · 94 sellers

Flapen Score

Kinbor Planner against its category

The dotted line is the Office Products average. Past it, Kinbor Planner is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kinbor Planner market on Amazon at a glance

Shoppers on Amazon United States searched for Kinbor Planner 413K times last year and spent an estimated $28K. The top 5 brands take 82% of clicks. Flapen scores it 34 out of 100, a Fail.

01 · Demand

An estimated 0.5% of those searches ended in a purchase.

Shoppers searched for this 413K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -62.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $28K a year.

Searches, last 12 months
413K
Growth, 90 days vs prior 90
-62.4%
Conversion, latest week
0.5%
Market size, estimated
$28Ka year
Top search term
kinbor planner154K searches a year

02 · Price

A sale here is worth $14.79.

Listings sell for $14.79 on average, from $9.34 to $38.25. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $14.79 that is $0 to $1K a year per listing.

Average price
$14.79under the $15 to $100 sweet spot
Price range
$9.34–$38.25
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
3.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.3% of listings are out of stock. The average listing ranks #941 within Personal Organizers. It carries 666 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
100%
Out of stock, average day
10.3%
Average rank
#941in Personal Organizers
Average rating
4.45 starsAmazon United States average 4.42 stars
Average reviews
666per listing
Listings tracked
30

04 · Newcomers

3 of last year's 10 launches cleared the first-year sales bar.

10 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
10
Successful launches
3Amazon's first-year sales bar
Average brand age
34 months

Products

Top Kinbor Planner products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

Brands

14 rising

Sellers

94

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

49%

Top 20: 91%

Open market

13%

  • Brand 149%
  • Brand 210%
  • Brand 39%
  • Brand 47%
  • Brand 57%
  • Brand 65%
  • Open — no brand owns it (8 brands, 13%)

Demand

Kinbor Planner search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '26JanFebMarAprMayJun

Peak months: Jan, Feb · busiest ÷ quietest = 6.5× · 6 of 12 months tracked

Search terms

Top Kinbor Planner search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kinbor planner154K/yr
  • weeks planner69K/yr
  • hobonichi dupe39K/yr
  • kinbor weekly planner28K/yr
  • planners similar to hobonichi16K/yr
  • hobonichi weeks dupe23K/yr
  • kinbor25K/yr
  • kinbor weeks10K/yr
  • hobonichi alternative4K/yr
  • xingtingyu planner16K/yr

Reviews and returns

What reviews say buyers love and hate about Kinbor Planner

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Document Organizing/Classification”
14%of negative reviews mention “Paper Quality”
3.9%of orders come back
“Paper is a bit thin”
A buyer, on “Paper Quality”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Kinbor Planner questions

Answered from the same tracked data.