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Journal Ruler

Fail

Demand is soft, at -38.6% this quarter, so Journal Ruler is a Fail.

Flapen Score
42
42 / 100
Ranks 298 of 426 Office Products niches · −5 vs the category median of 47
Market size
$45K/yr131K searches / yr
90-day growth
-38.6%search demand this quarter
Competition
48%top-5 click share · 22 brands · 102 sellers

Flapen Score

Journal Ruler against its category

The dotted line is the Office Products average. Past it, Journal Ruler is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Journal Ruler market on Amazon at a glance

Shoppers on Amazon United States searched for Journal Ruler 131K times last year and spent an estimated $45K. The top 5 brands take 69% of clicks. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 4.5% of those searches ended in a purchase.

Shoppers searched for this 131K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.5% of those searches ended in a purchase. Searches in the last 90 days moved -38.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $45K a year.

Searches, last 12 months
131K
Growth, 90 days vs prior 90
-38.6%
Conversion, latest week
4.5%
Market size, estimated
$45Ka year
Top search term
journal ruler19K searches a year

02 · Price

A sale here is worth $7.56.

Listings sell for $7.56 on average, from $2.07 to $16.32. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $7.56 that is $756 to $2K a year per listing.

Average price
$7.56under the $15 to $100 sweet spot
Price range
$2.07–$16.32
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
$756–$2K
Returns
0.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

74% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.4% of listings are out of stock. The average listing ranks #487 within Book Covers & Book Accessories. It carries 907 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
74%
Prime listings
100%
Out of stock, average day
5.4%
Average rank
#487in Book Covers & Book Accessories
Average rating
4.50 starsAmazon United States average 4.42 stars
Average reviews
907per listing
Listings tracked
35

04 · Newcomers

0 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
0Amazon's first-year sales bar
Average brand age
37 months

Products

Top Journal Ruler products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.

Brands

22 rising

Sellers

102

Top-5 brand share

69%

Top 20: 98%

Top-5 click share

48%

Top 20: 82%

Open market

28%

  • Brand 121%
  • Brand 219%
  • Brand 319%
  • Brand 45%
  • Brand 54%
  • Brand 64%

Demand

Journal Ruler search demand

Weekly searches over the year. Pick a range.

4K3KFeb '26Feb '26Mar '26Apr '26Apr '26May '26Jun '26Jun '26

Search terms

Top Journal Ruler search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • journal ruler19K/yr
  • small ruler for journaling13K/yr
  • ruler for journaling13K/yr
  • bullet journal ruler11K/yr
  • stencil ruler9K/yr
  • ruler bookmark7K/yr
  • journaling ruler9K/yr
  • planner ruler13K/yr
  • bookmark ruler6K/yr
  • mini ruler for journaling6K/yr

Reviews and returns

What reviews say buyers love and hate about Journal Ruler

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Advertised Vs Actual Product”
15%of negative reviews mention “Size-Overall”
0.7%of orders come back
“Did not fit”
A buyer, on “Size-Overall”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Journal Ruler questions

Answered from the same tracked data.