Journal Ruler
FailDemand is soft, at -38.6% this quarter, so Journal Ruler is a Fail.
- Flapen Score
- 42 / 100Ranks 298 of 426 Office Products niches · −5 vs the category median of 4742
- Market size
- $45K/yr131K searches / yr
- 90-day growth
- -38.6%search demand this quarter
- Competition
- 48%top-5 click share · 22 brands · 102 sellers
Flapen Score
Journal Ruler against its category
The dotted line is the Office Products average. Past it, Journal Ruler is stronger. Inside it, weaker.
Market
The Journal Ruler market on Amazon at a glance
Shoppers on Amazon United States searched for Journal Ruler 131K times last year and spent an estimated $45K. The top 5 brands take 69% of clicks. Flapen scores it 42 out of 100, a Fail.
01 · Demand
An estimated 4.5% of those searches ended in a purchase.
Shoppers searched for this 131K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.5% of those searches ended in a purchase. Searches in the last 90 days moved -38.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $45K a year.
- Searches, last 12 months
- 131K
- Growth, 90 days vs prior 90
- -38.6%
- Conversion, latest week
- 4.5%
- Market size, estimated
- $45Ka year
- Top search term
- journal ruler19K searches a year
02 · Price
A sale here is worth $7.56.
Listings sell for $7.56 on average, from $2.07 to $16.32. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $7.56 that is $756 to $2K a year per listing.
- Average price
- $7.56under the $15 to $100 sweet spot
- Price range
- $2.07–$16.32
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $756–$2K
- Returns
- 0.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
74% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.4% of listings are out of stock. The average listing ranks #487 within Book Covers & Book Accessories. It carries 907 reviews at 4.50 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 74%
- Prime listings
- 100%
- Out of stock, average day
- 5.4%
- Average rank
- #487in Book Covers & Book Accessories
- Average rating
- 4.50 starsAmazon United States average 4.42 stars
- Average reviews
- 907per listing
- Listings tracked
- 35
04 · Newcomers
0 of last year's 7 launches cleared the first-year sales bar.
7 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.
- Launched, last 12 months
- 7
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 37 months
Products
Top Journal Ruler products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 9, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Metal Stencil Bookmark for Bullet Journals Hardcover
- Price
- $6.22
- Rating
- 4.5/5
- Reviews
- 8,668
- Age
- 8y ago

DESIGNPHIL 42290006 Midori Clip Ruler Copper A
- Price
- $10.25
- Rating
- 4.5/5
- Reviews
- 228
- Age
- 3y ago

Westcott Transparent 10ths Graph Ruler Dual Scales Zero-Centering Back-to-School School Supplies Classroom Supplies 6-Inch
- Price
- $2.91
- Rating
- 4.5/5
- Reviews
- 981
- Age
- 17y ago

Westcott 10561 Acrylic Clear Ruler 6 in
- Price
- $2.69
- Rating
- 4.7/5
- Reviews
- 1,362
- Age
- 20y ago

Westcott W-10 6-Inch 8ths Graph Ruler Transparent 1 x 6 in
- Price
- $3.09
- Rating
- 4.5/5
- Reviews
- 1,640
- Age
- 17y ago
Trending
estimated 90-day click momentum
6Pcs Journal Ruler Page Marker Planner Ruler Spiral Notebook Planner Bookmark A5/A6/A7 6-Binder Rulers with Holes Measuring Tool Black & Clear 3 Size
- Price
- $6.59
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 3mo ago

Zotemo 2-in-1 Foldable Metal Ruler & Protractor -15cm Compact to 30cm Extended Precision Laser Etched Metric Scale Aluminum Folding Small Ruler for Planner Journaling Drafting Drawing (Lavender)
- Price
- $8.95
- Rating
- 4.8/5
- Reviews
- 34
- Age
- 8mo ago

Stainless Steel Pocket Journaling Card Bullet Point Stencils Planner Stencils Calendar Stencil & Habit Tracker Unique Shapes Journal Ruler & Bookmark for A5 Planners & Journaling Supplies
- Price
- $14.72
- Rating
- 4.1/5
- Reviews
- 40
- Age
- 8mo ago

Sketchmark ProRuler Bookmark: 12-in-1 Stainless Steel Bookmark Tool for Architects Designers Engineers and Creative Professionals
- Price
- $10.94
- Rating
- 4.4/5
- Reviews
- 29
- Age
- 1y ago

HARFINGTON Straight Ruler 12cm Metric Bookmark Clip Ruler Metal Aluminum Alloy Scale on Both Sides Measuring Scale Tool for Measure Study Reading Classroom Office Silver Tone & Brown
- Price
- $9.82
- Rating
- 4.7/5
- Reviews
- 21
- Age
- 2y ago
Newest
by launch date
6Pcs Journal Ruler Page Marker Planner Ruler Spiral Notebook Planner Bookmark A5/A6/A7 6-Binder Rulers with Holes Measuring Tool Black & Clear 3 Size
- Price
- $6.59
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 3mo ago

Zotemo 2-in-1 Foldable Metal Ruler & Protractor -15cm Compact to 30cm Extended Precision Laser Etched Metric Scale Aluminum Folding Small Ruler for Planner Journaling Drafting Drawing (Lavender)
- Price
- $8.95
- Rating
- 4.8/5
- Reviews
- 34
- Age
- 8mo ago

Stainless Steel Pocket Journaling Card Bullet Point Stencils Planner Stencils Calendar Stencil & Habit Tracker Unique Shapes Journal Ruler & Bookmark for A5 Planners & Journaling Supplies
- Price
- $14.72
- Rating
- 4.1/5
- Reviews
- 40
- Age
- 8mo ago

Pocket Journal Stencil - Stainless Steel Metal Bookmark with Circle Template Ruler Conversion Protractor & Golden Ratio - Planner Accessories for Journaling Bible Study Sketching & Notes
- Price
- $16.32
- Rating
- 4.3/5
- Reviews
- 65
- Age
- 1y ago

Zotemo 6 Inch Metal Ruler Set - Dual Scale Metric & Imperial 150 mm Straight Edge Rule Laser Engraved Edge-to-Edge Measuring for School Geometry Crafting & Gifts (2-Pack)
- Price
- $8.94
- Rating
- 4.8/5
- Reviews
- 141
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 48% of clicks. Leaders hold, but buyers still shop past them.
Brands
22 rising
Sellers
102
Est. top-5 brand share
69%
Top 20: 98%
Est. top-5 click share
48%
Top 20: 82%
Open market
28%
- Westcott21%
- PETER PAUPER PRESS19%
- Midori19%
- Mr. Pen5%
- Zotemo4%
- Sunsella4%
Demand
Journal Ruler search demand
Weekly searches over the year. Pick a range.
Search terms
Top Journal Ruler search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- journal ruler19K/yr
- small ruler for journaling13K/yr
- ruler for journaling13K/yr
- bullet journal ruler11K/yr
- stencil ruler9K/yr
- ruler bookmark7K/yr
- journaling ruler9K/yr
- planner ruler13K/yr
- bookmark ruler6K/yr
- mini ruler for journaling6K/yr
Reviews and returns
What reviews say buyers love and hate about Journal Ruler
We read the reviews and the return reasons for every product selling here.
“Did not fit”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Journal Ruler questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









