Journal Inserts
FailDemand is soft, at -23.5% this quarter, so Journal Inserts is a Fail.
- Flapen Score
- 42 / 100Ranks 298 of 426 Office Products niches · −5 vs the category median of 4742
- Market size
- $69K/yr292K searches / yr
- 90-day growth
- -23.5%search demand this quarter
- Competition
- 43%top-5 click share · 19 brands · 36 sellers
Flapen Score
Journal Inserts against its category
The dotted line is the Office Products average. Past it, Journal Inserts is stronger. Inside it, weaker.
Market
The Journal Inserts market on Amazon at a glance
Shoppers on Amazon United States searched for Journal Inserts 292K times last year and spent an estimated $69K. The top 5 brands take 73% of clicks. Flapen scores it 42 out of 100, a Fail.
01 · Demand
An estimated 1.8% of those searches ended in a purchase.
Shoppers searched for this 292K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -23.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $69K a year.
- Searches, last 12 months
- 292K
- Growth, 90 days vs prior 90
- -23.5%
- Conversion, latest week
- 1.8%
- Market size, estimated
- $69Ka year
- Top search term
- a5 journal inserts56K searches a year
02 · Price
A sale here is worth $13.26.
Listings sell for $13.26 on average, from $6.73 to $29.33. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $13.26 that is $1K to $3K a year per listing.
- Average price
- $13.26under the $15 to $100 sweet spot
- Price range
- $6.73–$29.33
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $1K–$3K
- Returns
- 1.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.1% of listings are out of stock. The average listing ranks #232 within Planners, Refills & Covers. It carries 896 reviews at 4.62 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 88%
- Prime listings
- 100%
- Out of stock, average day
- 5.1%
- Average rank
- #232in Planners, Refills & Covers
- Average rating
- 4.62 starsAmazon United States average 4.42 stars
- Average reviews
- 896per listing
- Listings tracked
- 32
04 · Newcomers
3 of last year's 5 launches cleared the first-year sales bar.
5 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.
- Launched, last 12 months
- 5
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 46 months
Products
Top Journal Inserts products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 9, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
ZCZN 5 Pack A5 Kraft Notebooks Bulk 8.15x5.5 Inches Lined Paper Journaling Notebooks Notebooks for Work Composition Notebooks for School Journal Notebooks for Office 60 Pages
- Price
- $6.73
- Rating
- 4.8/5
- Reviews
- 526
- Age
- 1y ago

WANDERINGS Zipper Case Card Sleeve Holder Travelers Journal Accessory for Refillable Travel Journals - A5 Size - 5.25 x 8.25 - Durable 100% Cotton Fabric Planner Accessories Case
- Price
- $13.06
- Rating
- 4.6/5
- Reviews
- 186
- Age
- 10mo ago

ZCZN 12 Pack Colorful Blank Notebooks Bulk A5 Journals with 12 Colors 60 Pages/30 Sheets 8.3x5.5 Inch Plain Paper Travel Writing Journal Notebooks for Work & School
- Price
- $14.40
- Rating
- 4.8/5
- Reviews
- 192
- Age
- 1y ago

Wanderings A5 Lined Travelers Notebook Insert / A5 Journal Refill | 5.5 x 8.3 (14 x 21cm) | 3 Booklets 240 Lined Pages | Travelers Notebook Refills for Journals Diaries Planners
- Price
- $12.92
- Rating
- 4.7/5
- Reviews
- 2,314
- Age
- 7y ago

A5 Travelers Notebook Accessories Kit - Kraft File Folder Zipper Case Pen Holder Binder Clip and 2 Elastic Bands
- Price
- $13.08
- Rating
- 4.6/5
- Reviews
- 1,282
- Age
- 8mo ago
Trending
estimated 90-day click momentum
Travelers Notebook Accessories Kit - Kraft File Folders PVC Zipper Pouches Pen Holders Binder Clips Elastic Bands for Travel Journal Organizer(2 Pack A5 Size)
- Price
- $15.89
- Rating
- 4.7/5
- Reviews
- 42
- Age
- 3mo ago

WANDERINGS Zipper Case Card Sleeve Holder Travelers Journal Accessory for Regular Size Refillable Travel Journals - 4.25 x 8.25 - 100% Cotton Fabric Planner Accessories for Standard Notebooks
- Price
- $11.52
- Rating
- 4.6/5
- Reviews
- 186
- Age
- 8y ago

moonster Blank Journal Notebook Paper - A5 Journal Refill - for Refillable Leather Journal - Premium Milled Inserts Blank Sketch Book Unlined Notepad 8.25 x 5.8 Inch with 320 Pages 70gsm & Bookmark
- Price
- $14.29
- Rating
- 4.6/5
- Reviews
- 2,335
- Age
- 7y ago

WANDERINGS Zipper Case Card Sleeve Holder Travelers Journal Accessory for Refillable Travel Journals - A5 Size - 5.25 x 8.25 - Durable 100% Cotton Fabric Planner Accessories Case
- Price
- $13.06
- Rating
- 4.6/5
- Reviews
- 186
- Age
- 10mo ago

A5 Travelers Notebook Accessories Kit - Kraft File Folder Zipper Case Pen Holder Binder Clip and 2 Elastic Bands
- Price
- $13.08
- Rating
- 4.6/5
- Reviews
- 1,282
- Age
- 8mo ago
Newest
by launch date
Travelers Notebook Accessories Kit - Kraft File Folders PVC Zipper Pouches Pen Holders Binder Clips Elastic Bands for Travel Journal Organizer(2 Pack A5 Size)
- Price
- $15.89
- Rating
- 4.7/5
- Reviews
- 42
- Age
- 3mo ago

A5 Travelers Notebook Accessories Kit - Kraft File Folder Zipper Case Pen Holder Binder Clip and 2 Elastic Bands
- Price
- $13.08
- Rating
- 4.6/5
- Reviews
- 1,282
- Age
- 8mo ago

Travelers Journal Notebook Accessories Kit Include Travel Kraft File Folder Zipper Case Pen Holder Binder Clip and Elastic Bands Travel Accessories Supplies(2 Pack A5 Size)
- Price
- $16.07
- Rating
- 4.6/5
- Reviews
- 134
- Age
- 9mo ago

WANDERINGS Zipper Case Card Sleeve Holder Travelers Journal Accessory for Refillable Travel Journals - A5 Size - 5.25 x 8.25 - Durable 100% Cotton Fabric Planner Accessories Case
- Price
- $13.06
- Rating
- 4.6/5
- Reviews
- 186
- Age
- 10mo ago

A5 Calendar Planner Jul 2026 - Jun 2028 Travelers Notebook Inserts for 2 Years Monthly Calendar & Important Dates & Line & Dotted 100gsm Paper 8.3 x 5.5 in 1pcs
- Price
- $8.00
- Rating
- 4.6/5
- Reviews
- 152
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 43% of clicks. Leaders hold, but buyers still shop past them.
Brands
19 falling
Sellers
36
Est. top-5 brand share
73%
Top 20: 100%
Est. top-5 click share
43%
Top 20: 87%
Open market
23%
- WANDERINGS32%
- ZCZN26%
- newestor7%
- Moterm4%
- Mousbull4%
- DILVREWA4%
Demand
Journal Inserts search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan · busiest ÷ quietest = 2.0× · 6 of 12 months tracked
Search terms
Top Journal Inserts search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- a5 journal inserts56K/yr
- a5 notebook inserts35K/yr
- journal inserts44K/yr
- a5 travelers notebook inserts36K/yr
- a5 notebook refill35K/yr
- a5 journal refill21K/yr
- notebook inserts13K/yr
- journal refill11K/yr
- notebook refill8K/yr
- journal refill paper9K/yr
Reviews and returns
What reviews say buyers love and hate about Journal Inserts
We read the reviews and the return reasons for every product selling here.
“Too big”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Journal Inserts questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









