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Journal Inserts

Fail

Demand is soft, at -23.5% this quarter, so Journal Inserts is a Fail.

Flapen Score
42
42 / 100
Ranks 298 of 426 Office Products niches · −5 vs the category median of 47
Market size
$69K/yr292K searches / yr
90-day growth
-23.5%search demand this quarter
Competition
43%top-5 click share · 19 brands · 36 sellers

Flapen Score

Journal Inserts against its category

The dotted line is the Office Products average. Past it, Journal Inserts is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Journal Inserts market on Amazon at a glance

Shoppers on Amazon United States searched for Journal Inserts 292K times last year and spent an estimated $69K. The top 5 brands take 73% of clicks. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 1.8% of those searches ended in a purchase.

Shoppers searched for this 292K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -23.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $69K a year.

Searches, last 12 months
292K
Growth, 90 days vs prior 90
-23.5%
Conversion, latest week
1.8%
Market size, estimated
$69Ka year
Top search term
a5 journal inserts56K searches a year

02 · Price

A sale here is worth $13.26.

Listings sell for $13.26 on average, from $6.73 to $29.33. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $13.26 that is $1K to $3K a year per listing.

Average price
$13.26under the $15 to $100 sweet spot
Price range
$6.73–$29.33
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
$1K–$3K
Returns
1.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.1% of listings are out of stock. The average listing ranks #232 within Planners, Refills & Covers. It carries 896 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
5.1%
Average rank
#232in Planners, Refills & Covers
Average rating
4.62 starsAmazon United States average 4.42 stars
Average reviews
896per listing
Listings tracked
32

04 · Newcomers

3 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
3Amazon's first-year sales bar
Average brand age
46 months

Products

Top Journal Inserts products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.

Brands

19 falling

Sellers

36

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

43%

Top 20: 87%

Open market

23%

  • Brand 132%
  • Brand 226%
  • Brand 37%
  • Brand 44%
  • Brand 54%
  • Brand 64%

Demand

Journal Inserts search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '26JanFebMarAprMayJun

Peak months: Jan · busiest ÷ quietest = 2.0× · 6 of 12 months tracked

Search terms

Top Journal Inserts search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • a5 journal inserts56K/yr
  • a5 notebook inserts35K/yr
  • journal inserts44K/yr
  • a5 travelers notebook inserts36K/yr
  • a5 notebook refill35K/yr
  • a5 journal refill21K/yr
  • notebook inserts13K/yr
  • journal refill11K/yr
  • notebook refill8K/yr
  • journal refill paper9K/yr

Reviews and returns

What reviews say buyers love and hate about Journal Inserts

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Quality-Overall”
16%of negative reviews mention “Size-Overall”
1.8%of orders come back
“Too big”
A buyer, on “Size-Overall”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Journal Inserts questions

Answered from the same tracked data.