Is journal inserts profitable to sell on Amazon United States?

The niche generates $69K/yr across 32 tracked products. 3 of 5 products launched in the last 360 days are still selling. 90-day search growth is -23.5%. Flapen's verdict: Skip it (42/100).

How competitive is the journal inserts niche?

19 brands and 36 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 73% of demand.

What do buyers complain about in journal inserts?

Top complaints mined from reviews: Size-Overall, Paper Quality, Value For Money. The return rate is 1.8%.

What does it cost to enter the journal inserts niche?

Listings span $6.73–$29.33; the average listing price is $13.26 (sweet spot $15–$100). The average incumbent carries 896 reviews — the moat a new listing must climb.

journal inserts

Skip it

Soft demand (-23.5% this quarter) — this niche doesn't clear our bar today.

Returns

Great1.8%

return rate — above 5% kills the launch gate

Competition

Good43%

top-5 click share — leaders hold, buyers still browse

Review moat

Good896.44

avg incumbent reviews — the moat a new listing must climb

Price range

Good$6.73–$29.33

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Good$13.26

avg listing price — sweet spot $15–$100

Brand share

Good73%

top-5 brand share — brands hold most of the demand

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Conversion

Bad1.8%

search→purchase rate — share of searches ending in a sale

Market size

Bad$69K

$69K/yr · 292K searches

Growth

Bad-23.5%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, journal inserts is a $69K/yr Amazon United States market (292K searches/yr). The top 5 brands hold 73% of demand. Verdict: Skip it — 42/100.

Data updated Jul 9, 2026 · scored weekly · How we score niches

journal inserts market data

Units sold / yr: 6K–8K; avg 100–250/product
Revenue / yr: $80K–$106K; units × avg price
Conversion rate: 1.8%
Avg BSR: #232
Page quality: 0%
Prime: 100%
Sponsored: 88%
Out of stock: 5.1%
Avg brand age: 46 months
Avg seller age: 174 days

Competition & brand share

The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.

Brands

19 falling

Sellers

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

43%

Top 20: 87%

Open market

23%

WANDERINGS32%
ZCZN26%
newestor7%
Moterm4%
Mousbull4%
DILVREWA4%

Demand

Weekly Amazon search volume, last 27 weeks — -23.5% search growth over the last 90 days.

Open Trend

Top journal inserts search terms

a5 journal inserts56K/yr -29.7%2.1% conv.
a5 notebook inserts35K/yr -4.5%2.4% conv.
journal inserts44K/yr -34.6%1.0% conv.
a5 travelers notebook inserts36K/yr -11.7%2.4% conv.
a5 notebook refill35K/yr -40.2%2.3% conv.
a5 journal refill21K/yr -15.7%1.7% conv.
notebook inserts13K/yr -9.5%0.9% conv.
journal refill11K/yr -7.6%1.5% conv.
notebook refill8K/yr -14.2%1.3% conv.
journal refill paper9K/yr -33.6%1.1% conv.

All search terms

Top journal inserts products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

ZCZN 5 Pack A5 Kraft Notebooks Bulk 8.15x5.5 Inches Lined Paper Journaling Notebooks Notebooks for Work Composition Notebooks for School Journal Notebooks for Office 60 Pages

ZCZN$6.734.8★526 rev

WANDERINGS Zipper Case Card Sleeve Holder Travelers Journal Accessory for Refillable Travel Journals - A5 Size - 5.25 x 8.25 - Durable 100% Cotton Fabric Planner Accessories Case

WANDERINGS$13.064.6★186 rev

ZCZN 12 Pack Colorful Blank Notebooks Bulk A5 Journals with 12 Colors 60 Pages/30 Sheets 8.3x5.5 Inch Plain Paper Travel Writing Journal Notebooks for Work & School

ZCZN$14.404.8★192 rev

Wanderings A5 Lined Travelers Notebook Insert / A5 Journal Refill | 5.5 x 8.3 (14 x 21cm) | 3 Booklets 240 Lined Pages | Travelers Notebook Refills for Journals Diaries Planners

WANDERINGS$12.924.7★2,314 rev

A5 Travelers Notebook Accessories Kit - Kraft File Folder Zipper Case Pen Holder Binder Clip and 2 Elastic Bands

newestor$13.084.6★1,282 rev

Newest

by launch date

Travelers Notebook Accessories Kit - Kraft File Folders PVC Zipper Pouches Pen Holders Binder Clips Elastic Bands for Travel Journal Organizer(2 Pack A5 Size)

DILVREWA$15.8942 rev

3mo ago

A5 Travelers Notebook Accessories Kit - Kraft File Folder Zipper Case Pen Holder Binder Clip and 2 Elastic Bands

newestor$13.081,282 rev

8mo ago

Travelers Journal Notebook Accessories Kit Include Travel Kraft File Folder Zipper Case Pen Holder Binder Clip and Elastic Bands Travel Accessories Supplies(2 Pack A5 Size)

Mooliwe$16.07134 rev

9mo ago

WANDERINGS Zipper Case Card Sleeve Holder Travelers Journal Accessory for Refillable Travel Journals - A5 Size - 5.25 x 8.25 - Durable 100% Cotton Fabric Planner Accessories Case

WANDERINGS$13.06186 rev

10mo ago

A5 Calendar Planner Jul 2026 - Jun 2028 Travelers Notebook Inserts for 2 Years Monthly Calendar & Important Dates & Line & Dotted 100gsm Paper 8.3 x 5.5 in 1pcs

UNIQUE HM&LN$8.00152 rev

1y ago

What buyers say about journal inserts

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall17%

“Beautifully made”

Paper Quality16%

“Great paper”

Size-Overall12%

“Fits perfectly”

Value For Money7%

“low price”

Advertised Vs Actual Product5%

“Exactly as stated”

Document Organizing/Classification5%

“Nice organizing solution”

Ease Of Use4%

“Very useful”

Durability3%

“it holds up really well”

Design-Overall3%

“Excellent and stylish”

Portability2%

“easy to carry around”

What buyers complain about

Size-Overall16%

“Too big”

Paper Quality9%

“The paper is a little thin”

Value For Money7%

“Not much there for the price”

Material Quality5%

“The materials are mid at best”

Thickness4%

“A few pieces seem a bit thinner or more basic than I expected”

Quality-Overall3%

“Feels crazy cheap”

Color3%

“The line is way too dark”

Strength2%

“This is flimsy”

Leather Quality2%

“I just wish it was made out of a faux leather or vinyl material because I'm actually using this separately to keepy pocket notebook in”

Paper Compatibility2%

“I do wish that this set was sized for printer paper”

Top return reasons

Size-Overall59%

Paper Quality10%

Advertised Vs Actual Product6%

Value For Money4%

Material Quality3%

Quality-Overall3%

Thin2%

Zipper Quality2%

Color1%

Thickness1%

Common questions

Is journal inserts profitable to sell on Amazon United States?: The niche generates $69K/yr across 32 tracked products. 3 of 5 products launched in the last 360 days are still selling. 90-day search growth is -23.5%. Flapen's verdict: Skip it (42/100).
How competitive is the journal inserts niche?: 19 brands and 36 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 73% of demand.
What do buyers complain about in journal inserts?: Top complaints mined from reviews: Size-Overall, Paper Quality, Value For Money. The return rate is 1.8%.
What does it cost to enter the journal inserts niche?: Listings span $6.73–$29.33; the average listing price is $13.26 (sweet spot $15–$100). The average incumbent carries 896 reviews — the moat a new listing must climb.