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Is That Smutt Jesus Bookmark

Fail

Prices span $4.64–$9.48, mostly outside the sweet spot, so Is That Smutt Jesus Bookmark is a Fail.

Flapen Score
33
33 / 100
Ranks 396 of 426 Office Products niches · −14 vs the category median of 47
Market size
$20K/yr26K searches / yr
90-day growth
-42.3%search demand this quarter
Competition
82%top-5 click share · 10 brands · 11 sellers

Flapen Score

Is That Smutt Jesus Bookmark against its category

The dotted line is the Office Products average. Past it, Is That Smutt Jesus Bookmark is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Is That Smutt Jesus Bookmark market on Amazon at a glance

Shoppers on Amazon United States searched for Is That Smutt Jesus Bookmark 26K times last year and spent an estimated $20K. The top 5 brands take 84% of clicks. Demand peaks in Nov–Dec. Flapen scores it 33 out of 100, a Fail.

01 · Demand

An estimated 10.9% of those searches ended in a purchase.

Shoppers searched for this 26K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.9% of those searches ended in a purchase. Searches in the last 90 days moved -42.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $20K a year.

Searches, last 12 months
26K
Growth, 90 days vs prior 90
-42.3%
Conversion, latest week
10.9%
Market size, estimated
$20Ka year
Peak month
December18.8× the quietest month
Top search term
is that smutt bookmark15K searches a year

02 · Price

A sale here is worth $6.93.

Listings sell for $6.93 on average, from $4.64 to $9.48. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At $6.93 that is $2K to $3K a year per listing.

Average price
$6.93under the $15 to $100 sweet spot
Price range
$4.64–$9.48
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
250–500
Revenue per listing a year
$2K–$3K
Returns
0.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

18% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.9% of listings are out of stock. The average listing ranks #1,647 within Book Covers & Book Accessories. It carries 154 reviews at 4.79 stars, so a new listing needs social proof before a better product.

Sponsored listings
18%
Prime listings
100%
Out of stock, average day
5.9%
Average rank
#1,647in Book Covers & Book Accessories
Average rating
4.79 starsAmazon United States average 4.42 stars
Average reviews
154per listing
Listings tracked
11

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 18 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
18 months

Products

Top Is That Smutt Jesus Bookmark products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 82% of clicks. A locked shelf that new listings rarely crack.

Brands

10 flat

Sellers

11

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

82%

Top 20: 100%

Open market

12%

  • Brand 143%
  • Brand 217%
  • Brand 310%
  • Brand 48%
  • Brand 56%
  • Brand 65%
  • Open — no brand owns it (4 brands, 12%)

Demand

Is That Smutt Jesus Bookmark search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '24Black Friday '24Holiday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 18.8×

Search terms

Top Is That Smutt Jesus Bookmark search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • is that smutt bookmark15K/yr
  • is that smutt jesus bookmark6K/yr
  • is that smut bookmark5K/yr

Reviews and returns

What reviews say buyers love and hate about Is That Smutt Jesus Bookmark

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Gifting Purpose”
25%of negative reviews mention “Size-Overall”
0.5%of orders come back
“Its on the smaller side”
A buyer, on “Size-Overall”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common Is That Smutt Jesus Bookmark questions

Answered from the same tracked data.