In Case of Death Organizer
FailDemand is soft, at -33.6% this quarter, so In Case of Death Organizer is a Fail.
- Flapen Score
- 49 / 100Top 35% of 426 Office Products niches · +2 vs the category median of 4749
- Market size
- $65K/yr142K searches / yr
- 90-day growth
- -33.6%search demand this quarter
- Competition
- 29%top-5 click share · 27 brands · 143 sellers
Flapen Score
In Case of Death Organizer against its category
The dotted line is the Office Products average. Past it, In Case of Death Organizer is stronger. Inside it, weaker.
Market
The In Case of Death Organizer market on Amazon at a glance
Shoppers on Amazon United States searched for In Case of Death Organizer 142K times last year and spent an estimated $65K. The top 5 brands take 46% of clicks. Demand peaks in Jan–Feb–Sep. Flapen scores it 49 out of 100, a Fail.
01 · Demand
An estimated 1.8% of those searches ended in a purchase.
Shoppers searched for this 142K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -33.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $65K a year.
- Searches, last 12 months
- 142K
- Growth, 90 days vs prior 90
- -33.6%
- Conversion, latest week
- 1.8%
- Market size, estimated
- $65Ka year
- Peak month
- September3.3× the quietest month
- Top search term
- end of life planner organizer binder82K searches a year
02 · Price
A sale here is worth $24.94.
Listings sell for $24.94 on average, from $9.34 to $107.78. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $24.94 that is $0 to $2K a year per listing.
- Average price
- $24.94inside the $15 to $100 sweet spot
- Price range
- $9.34–$107.78
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 2.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 16.4% of listings are out of stock. The average listing ranks #393 within Personal Organizers. It carries 1,157 reviews at 4.55 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 96%
- Prime listings
- 100%
- Out of stock, average day
- 16.4%
- Average rank
- #393in Personal Organizers
- Average rating
- 4.55 starsAmazon United States average 4.42 stars
- Average reviews
- 1,157per listing
- Listings tracked
- 53
04 · Newcomers
3 of last year's 10 launches cleared the first-year sales bar.
10 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 10
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 28 months
Products
Top In Case of Death Organizer products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 29% of clicks. An open shelf where new products get seen.
Brands
27 falling
Sellers
143
Top-5 brand share
46%
Top 20: 95%
Top-5 click share
29%
Top 20: 72%
Open market
47%
- Brand 111%
- Brand 211%
- Brand 38%
- Brand 48%
- Brand 57%
- Brand 67%
Demand
In Case of Death Organizer search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, Sep · busiest ÷ quietest = 3.3×
Search terms
Top In Case of Death Organizer search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- end of life planner organizer binder82K/yr
- in case of death organizer binder9K/yr
- end of life document organizer10K/yr
- end of life binder11K/yr
- death binder9K/yr
- death binder organizer kit7K/yr
- end of life planning kit3K/yr
- in case of death organizer12K/yr
Reviews and returns
What reviews say buyers love and hate about In Case of Death Organizer
We read the reviews and the return reasons for every product selling here.
“Didnt fit the bill for that”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common In Case of Death Organizer questions
Answered from the same tracked data.









