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In Case of Death Organizer

Fail

Demand is soft, at -33.6% this quarter, so In Case of Death Organizer is a Fail.

Flapen Score
49
49 / 100
Top 35% of 426 Office Products niches · +2 vs the category median of 47
Market size
$65K/yr142K searches / yr
90-day growth
-33.6%search demand this quarter
Competition
29%top-5 click share · 27 brands · 143 sellers

Flapen Score

In Case of Death Organizer against its category

The dotted line is the Office Products average. Past it, In Case of Death Organizer is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The In Case of Death Organizer market on Amazon at a glance

Shoppers on Amazon United States searched for In Case of Death Organizer 142K times last year and spent an estimated $65K. The top 5 brands take 46% of clicks. Demand peaks in Jan–Feb–Sep. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 1.8% of those searches ended in a purchase.

Shoppers searched for this 142K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -33.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $65K a year.

Searches, last 12 months
142K
Growth, 90 days vs prior 90
-33.6%
Conversion, latest week
1.8%
Market size, estimated
$65Ka year
Peak month
September3.3× the quietest month
Top search term
end of life planner organizer binder82K searches a year

02 · Price

A sale here is worth $24.94.

Listings sell for $24.94 on average, from $9.34 to $107.78. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $24.94 that is $0 to $2K a year per listing.

Average price
$24.94inside the $15 to $100 sweet spot
Price range
$9.34–$107.78
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
2.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 16.4% of listings are out of stock. The average listing ranks #393 within Personal Organizers. It carries 1,157 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
100%
Out of stock, average day
16.4%
Average rank
#393in Personal Organizers
Average rating
4.55 starsAmazon United States average 4.42 stars
Average reviews
1,157per listing
Listings tracked
53

04 · Newcomers

3 of last year's 10 launches cleared the first-year sales bar.

10 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
10
Successful launches
3Amazon's first-year sales bar
Average brand age
28 months

Products

Top In Case of Death Organizer products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 29% of clicks. An open shelf where new products get seen.

Brands

27 falling

Sellers

143

Top-5 brand share

46%

Top 20: 95%

Top-5 click share

29%

Top 20: 72%

Open market

47%

  • Brand 111%
  • Brand 211%
  • Brand 38%
  • Brand 48%
  • Brand 57%
  • Brand 67%

Demand

In Case of Death Organizer search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Sep · busiest ÷ quietest = 3.3×

Search terms

Top In Case of Death Organizer search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • end of life planner organizer binder82K/yr
  • in case of death organizer binder9K/yr
  • end of life document organizer10K/yr
  • end of life binder11K/yr
  • death binder9K/yr
  • death binder organizer kit7K/yr
  • end of life planning kit3K/yr
  • in case of death organizer12K/yr

Reviews and returns

What reviews say buyers love and hate about In Case of Death Organizer

We read the reviews and the return reasons for every product selling here.

32%of positive reviews mention “Document Organizing/Classification”
9%of negative reviews mention “Size-Overall”
2.5%of orders come back
“Didnt fit the bill for that”
A buyer, on “Size-Overall”9% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common In Case of Death Organizer questions

Answered from the same tracked data.