Is holiday stickers profitable to sell on Amazon United States?

The niche generates $117K/yr across 44 tracked products. 2 of 10 products launched in the last 360 days are still selling. 90-day search growth is -32.3%. Flapen's verdict: Worth a look (51/100).

How competitive is the holiday stickers niche?

34 brands and 50 sellers compete. The top 5 products take 31% of clicks and top 5 brands hold 39% of demand.

What do buyers complain about in holiday stickers?

Top complaints mined from reviews: Size-Overall, Adhesion/Stickiness, Value For Money. The return rate is 0.9%.

When does demand for holiday stickers peak?

Demand peaks in Oct–Nov–Dec; the busiest month runs 7.5× the quietest.

What does it cost to enter the holiday stickers niche?

Listings span $5.48–$21.73; the average listing price is $9.16 (sweet spot $15–$100). The average incumbent carries 873 reviews — the moat a new listing must climb.

holiday stickers

Worth a look

Shows low returns (0.9%), but soft demand (-32.3% this quarter) keeps it on the watch list.

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Brand share

Incredible39%

top-5 brand share — no brand owns this niche

Competition

Great31%

top-5 click share — an open shelf

Review moat

Good872.61

avg incumbent reviews — the moat a new listing must climb

Conversion

Okay3.5%

search→purchase rate — share of searches ending in a sale

Price range

Okay$5.48–$21.73

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Market size

Okay$117K

$117K/yr · 361K searches

Avg price

Okay$9.16

avg listing price — sweet spot $15–$100

Growth

Bad-32.3%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, holiday stickers is a $117K/yr Amazon United States market (361K searches/yr). The top 5 brands hold 39% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Worth a look — 51/100.

Data updated Jul 9, 2026 · scored weekly · How we score niches

holiday stickers market data

Units sold / yr: 20K–25K; avg 250–500/product
Revenue / yr: $183K–$229K; units × avg price
Conversion rate: 3.5%
Avg BSR: #1,239
Page quality: 0%
Prime: 95%
Sponsored: 86%
Out of stock: 2.3%
Avg brand age: 31 months
Avg seller age: 166 days

Competition & brand share

Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.

Brands

34 rising

Sellers

Top-5 brand share

39%

Top 20: 88%

Top-5 click share

31%

Top 20: 79%

Open market

56%

bloom daily planners12%
MoShining10%
Fancy Land6%
Shoparr6%
Treasure Cove5%
ZICOTO5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -32.3% search growth over the last 90 days.

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 7.5×

Open Trend

Top holiday stickers search terms

holiday stickers171K/yr -41.2%2.9% conv.
seasonal stickers47K/yr -26.1%3.0% conv.
holiday planner stickers21K/yr -12.6%3.3% conv.
holiday stickers for planner20K/yr -27.4%4.0% conv.
holiday stickers for scrapbooking11K/yr -12.1%4.8% conv.
seasonal planner stickers15K/yr -16.8%2.6% conv.
holiday scrapbook stickers8K/yr +12.2%4.2% conv.
season stickers6K/yr -31.2%3.6% conv.
holiday calendar stickers8K/yr -50.3%3.6% conv.
planner holiday stickers5K/yr +10.2%3.3% conv.

All search terms

Top holiday stickers products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Planner Stickers 1150+ New Monthly Daily Planners Vintage Holiday Seasonal Happy Scrapbook Supplies Calendar Journaling Christmas Stickers Gifts for Adults Women

MoShining$8.784.6★464 rev

bloom daily planners Holiday Seasonal Planner Sticker Sheets - Vintage Seasonal Sticker Pack - Removable & Repositionable - Over 310 Stickers Per Pack!

bloom daily planners$14.474.7★2,027 rev

Treasure Cove Holiday Stickers Assortment Seasonal Sticker Sheets for Kids Crafts Halloween Thanksgiving Christmas Birthday Party Decorations Supplies 16 Sheets 400Pcs

Treasure Cove$9.084.6★214 rev

Aesthetic Monthly Planner Stickers - Beautiful Holiday Sticker Set to Enhance Your Planner Journal or Calendar - Perfect Scrapbook Supplies & Accessories with All Year Holidays & Vintage Stickers

ZICOTO$8.474.6★278 rev

Holiday Seasonal Planner Sticker - Daily Weekly & Monthly Calendar Stickers for Women Men Kids Teachers & Students - Over 1300 Unique Hand-Drawn Stickers on 20 Sheets Per Pack!

Power Place$12.874.4★586 rev

Newest

by launch date

Holiday Planner Stickers for Planners and Journaling Calendar Stickers Holiday Seasonal Planner Stickers Sheet Monthly Holiday Sticker 4 Sheets 75 Premium Matte Vinyl Stickers Mini Size

Generic$8.4910 rev

5mo ago

Planner Stickers (26 Pages 1500+ Stickers) Celebration Planner Stickers with Daily Monthly and Holiday Stickers for Scrapbook Supplies Junk Journal Supplies Decorating and Planning.

underbartliv$5.4852 rev

6mo ago

Fancy Land 24 Sheets Holiday Stickers Assortment Seasonal Stickers for Kids Children St. Patricks Day Easter Birthday Party Favors

Fancy Land$6.653 rev

6mo ago

BESARME Planner Stickers with Glittery Film 1000+ Scrapbook Stickers for Calendar Seasonal Monthly Holiday Sticker for Women Adults

BESARME$6.84121 rev

10mo ago

Holiday Planner Stickers Pack of 5 Sheets Cute Holiday Icon with Us Holidays Decorative Planner Stickers for Calendar Bullet Journal Scrapbook Waterproof PVC

OAEUQ$11.027 rev

10mo ago

What buyers say about holiday stickers

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall20%

“Super cute great quality stickers”

Adhesion/Stickiness16%

“stick well”

Value For Money12%

“Worth the price”

Design-Overall9%

“The designs are fun”

Color8%

“Colors are bright”

Fun/Entertainment Experience8%

“Fun times”

Size-Overall6%

“Perfect size”

Ease Of Use4%

“Easy to use”

Advertised Vs Actual Product4%

“as advertised”

Brightness/Shine/Glow3%

“Nice addition for brightening up everyday use”

What buyers complain about

Size-Overall23%

“Small stickers”

Adhesion/Stickiness15%

“the adhesive is not particularly strong”

Value For Money9%

“they are way more expensive than they should be”

Quality-Overall8%

“Disappointment with quality of sticker sheets”

Ease Of Use6%

“very hard to peel off”

Advertised Vs Actual Product4%

“That type of propaganda should absolutely be disclosed if it is added”

Paper Quality3%

“90% do not peel off without paper stuck on the back”

Thickness2%

“They are thick”

Storage Capacity2%

“Plus the stickers are hard to store for future use”

Image/Picture Clarity2%

“Images dont align with stickers”

Top return reasons

Size-Overall45%

Advertised Vs Actual Product13%

Value For Money10%

Adhesion/Stickiness10%

Quality-Overall4%

Design-Overall4%

Color3%

Defective Material/Parts2%

Shape/Style1%

Product Condition1%

Common questions

Is holiday stickers profitable to sell on Amazon United States?: The niche generates $117K/yr across 44 tracked products. 2 of 10 products launched in the last 360 days are still selling. 90-day search growth is -32.3%. Flapen's verdict: Worth a look (51/100).
How competitive is the holiday stickers niche?: 34 brands and 50 sellers compete. The top 5 products take 31% of clicks and top 5 brands hold 39% of demand.
What do buyers complain about in holiday stickers?: Top complaints mined from reviews: Size-Overall, Adhesion/Stickiness, Value For Money. The return rate is 0.9%.
When does demand for holiday stickers peak?: Demand peaks in Oct–Nov–Dec; the busiest month runs 7.5× the quietest.
What does it cost to enter the holiday stickers niche?: Listings span $5.48–$21.73; the average listing price is $9.16 (sweet spot $15–$100). The average incumbent carries 873 reviews — the moat a new listing must climb.