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Holiday Stickers

Maybe

An estimated 0.9% of orders come back. But demand is soft, at -32.3% this quarter, so Holiday Stickers is a Maybe.

Flapen Score
51
51 / 100
Top 24% of 426 Office Products niches · +4 vs the category median of 47
Market size
$117K/yr361K searches / yr
90-day growth
-32.3%search demand this quarter
Competition
31%top-5 click share · 34 brands · 50 sellers

Flapen Score

Holiday Stickers against its category

The dotted line is the Office Products average. Past it, Holiday Stickers is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Holiday Stickers market on Amazon at a glance

Shoppers on Amazon United States searched for Holiday Stickers 361K times last year and spent an estimated $117K. The top 5 brands take 39% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 3.5% of those searches ended in a purchase.

Shoppers searched for this 361K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.5% of those searches ended in a purchase. Searches in the last 90 days moved -32.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $117K a year.

Searches, last 12 months
361K
Growth, 90 days vs prior 90
-32.3%
Conversion, latest week
3.5%
Market size, estimated
$117Ka year
Peak month
December7.5× the quietest month
Top search term
holiday stickers171K searches a year

02 · Price

A sale here is worth $9.16.

Listings sell for $9.16 on average, from $5.48 to $21.73. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 250 to 500 of them. At $9.16 that is $2K to $5K a year per listing.

Average price
$9.16under the $15 to $100 sweet spot
Price range
$5.48–$21.73
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
20K–25K
Units per listing a year
250–500
Revenue per listing a year
$2K–$5K
Returns
0.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

86% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 2.3% of listings are out of stock. The average listing ranks #1,239 within Planners, Refills & Covers. It carries 873 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
95%
Out of stock, average day
2.3%
Average rank
#1,239in Planners, Refills & Covers
Average rating
4.56 starsAmazon United States average 4.42 stars
Average reviews
873per listing
Listings tracked
44

04 · Newcomers

2 of last year's 10 launches cleared the first-year sales bar.

10 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
10
Successful launches
2Amazon's first-year sales bar
Average brand age
31 months

Products

Top Holiday Stickers products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 9, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 31% of clicks, no more. An open shelf where new products get seen.

$0$4K$7K$11K$14K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

34 rising

Sellers

50

Est. top-5 brand share

39%

Top 20: 88%

Est. top-5 click share

31%

Top 20: 79%

Open market

56%

  • bloom daily planners12%
  • MoShining10%
  • Fancy Land6%
  • Shoparr6%
  • Treasure Cove5%
  • ZICOTO5%

Demand

Holiday Stickers search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Black Friday '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 7.5×

Search terms

Top Holiday Stickers search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • holiday stickers171K/yr
  • seasonal stickers47K/yr
  • holiday planner stickers21K/yr
  • holiday stickers for planner20K/yr
  • holiday stickers for scrapbooking11K/yr
  • seasonal planner stickers15K/yr
  • holiday scrapbook stickers8K/yr
  • season stickers6K/yr
  • holiday calendar stickers8K/yr
  • planner holiday stickers5K/yr

Reviews and returns

What reviews say buyers love and hate about Holiday Stickers

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Quality-Overall”
23%of negative reviews mention “Size-Overall”
0.9%of orders come back
“Small stickers”
A buyer, on “Size-Overall”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Holiday Stickers questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data