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Hobonichi Weeks Cover

Fail

Demand is soft, at -55.4% this quarter, so Hobonichi Weeks Cover is a Fail.

Flapen Score
41
41 / 100
Ranks 313 of 426 Office Products niches · −6 vs the category median of 47
Market size
$181K/yr260K searches / yr
90-day growth
-55.4%search demand this quarter
Competition
47%top-5 click share · 8 brands · 26 sellers

Flapen Score

Hobonichi Weeks Cover against its category

The dotted line is the Office Products average. Past it, Hobonichi Weeks Cover is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hobonichi Weeks Cover market on Amazon at a glance

Shoppers on Amazon United States searched for Hobonichi Weeks Cover 260K times last year and spent an estimated $181K. The top 5 brands take 93% of clicks. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 2.1% of those searches ended in a purchase.

Shoppers searched for this 260K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -55.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $181K a year.

Searches, last 12 months
260K
Growth, 90 days vs prior 90
-55.4%
Conversion, latest week
2.1%
Market size, estimated
$181Ka year
Top search term
hobonichi weeks cover163K searches a year

02 · Price

A sale here is worth $34.04.

Listings sell for $34.04 on average, from $5.25 to $69.01. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At $34.04 that is $9K to $17K a year per listing.

Average price
$34.04inside the $15 to $100 sweet spot
Price range
$5.25–$69.01
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
$9K–$17K
Returns
2.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

68% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.5% of listings are out of stock. The average listing ranks #1,979 within Planners, Refills & Covers. It carries 208 reviews at 4.70 stars, so a new listing needs social proof before a better product.

Sponsored listings
68%
Prime listings
100%
Out of stock, average day
6.5%
Average rank
#1,979in Planners, Refills & Covers
Average rating
4.70 starsAmazon United States average 4.42 stars
Average reviews
208per listing
Listings tracked
28

04 · Newcomers

2 of last year's 11 launches cleared the first-year sales bar.

11 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
11
Successful launches
2Amazon's first-year sales bar
Average brand age
31 months

Products

Top Hobonichi Weeks Cover products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.

Brands

8 flat

Sellers

26

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

47%

Top 20: 90%

Open market

3%

  • Brand 157%
  • Brand 212%
  • Brand 311%
  • Brand 47%
  • Brand 55%
  • Brand 64%
  • Open — no brand owns it (2 brands, 3%)

Demand

Hobonichi Weeks Cover search demand

Weekly searches over the year, seasonality beneath. Pick a range.

40K30KHoliday '25Spike '26DecJanFebMarAprMayJun

Peak months: Jan, Dec · busiest ÷ quietest = 24.1× · 7 of 12 months tracked

Search terms

Top Hobonichi Weeks Cover search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hobonichi weeks cover163K/yr
  • hobonichi weeks april start12K/yr
  • hobonichi weeks clear cover22K/yr
  • weeks cover9K/yr
  • weeks planner cover6K/yr
  • hobonichi techo weeks cover4K/yr
  • hobonichi clear cover8K/yr
  • weeks planner 20267K/yr
  • hobonichi weeks mega cover10K/yr
  • hobonichi weeks cover clear7K/yr

Reviews and returns

What reviews say buyers love and hate about Hobonichi Weeks Cover

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Size-Overall”
17%of negative reviews mention “Size-Overall”
2.6%of orders come back
“Too big”
A buyer, on “Size-Overall”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Hobonichi Weeks Cover questions

Answered from the same tracked data.