hobonichi accessories
Skip itSoft demand (-48.6% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Competition
Great21%top-5 click share — an open shelf
Brand share
Good62%top-5 brand share — brands hold most of the demand
Price range
Okay$5.46–$21.74cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,470.19avg incumbent reviews — the moat a new listing must climb
Avg price
Okay$10.67avg listing price — sweet spot $15–$100
Market size
Okay$182K$182K/yr · 948K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Growth
Bad-48.6%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, hobonichi accessories is a $182K/yr Amazon United States market (948K searches/yr). The top 5 brands hold 62% of demand. Verdict: Skip it — 47/100.
Data updated Jul 9, 2026 · scored weekly · How we score niches
hobonichi accessories market data
- Units sold / yr
- 20K–25K
- avg 100–250/product
- Revenue / yr
- $213K–$267K
- units × avg price
- Conversion rate
- 1.8%
- Avg BSR
- #609
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 62%
- Out of stock
- 6.1%
- Avg brand age
- 35 months
- Avg seller age
- 164 days
Competition & brand share
Clicks spread well past the top 5 (21% combined) — an open shelf where new products get seen.Brands
43 rising
Sellers
136
Top-5 brand share
62%
Top 20: 86%
Top-5 click share
21%
Top 20: 51%
Open market
36%
- ほぼ日49%
- WANDERINGS4%
- PETER PAUPER PRESS3%
- M Miss.Misy3%
- Moterm2%
- lumintutu2%
Demand
Weekly Amazon search volume, last 30 weeks — -48.6% search growth over the last 90 days.Top hobonichi accessories search terms
- journal accessories187K/yr
- hobonichi accessories186K/yr
- journaling accessories68K/yr
- pencil board62K/yr
- hobonichi weeks accessories100K/yr
- notebook accessories26K/yr
- a5 pencil board31K/yr
- hobonichi pencil board55K/yr
- journal accessories and supplies23K/yr
- hobonichi weeks pencil board76K/yr
Top hobonichi accessories products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Hobonichi Pencil Boards Ice Gray x Yellow
ほぼ日$10.144.6★96 rev
Hobonichi Techo Accessories Hobonichi Pencil Board - Weeks (Navy x Pink)
ほぼ日$14.594.7★350 rev
Metal Stencil Bookmark for Bullet Journals Hardcover
PETER PAUPER PRESS$6.224.5★8,668 rev
Hobonichi Techo Accessories Moomin: Hobonichi Pencil Board for Weeks (Grand Ball)
ほぼ日$10.744.8★93 rev
Hobonichi Techo Accessories Moomin: Hobonichi Pencil Board for A5 Size (Jungle Game)
ほぼ日$12.925.0★56 rev
Newest
by launch date
A5 Travelers Notebook Accessories Kit - Kraft File Folder Zipper Case Pen Holder Binder Clip and 2 Elastic Bands
newestor$13.081,282 rev
WANDERINGS Zipper Case Card Sleeve Holder Travelers Journal Accessory for Refillable Travel Journals - A5 Size - 5.25 x 8.25 - Durable 100% Cotton Fabric Planner Accessories Case
WANDERINGS$13.06186 rev
Hobonichi Techo Accessories iyo okumi: Hobonichi Pencil Board for Weeks (Happy Tea Time - Group Party)
ほぼ日$10.2847 rev
Hobonichi Techo Accessories Moomin: Hobonichi Pencil Board for Weeks (Grand Ball)
ほぼ日$10.7493 rev
Hobonichi Techo Accessories Tamagotchi: Hobonichi Pencil Board for Weeks (90s Tamagotchi)
ほぼ日$10.4058 rev
Trending
90-day click momentum
WANDERINGS Zipper Case Card Sleeve Holder Travelers Journal Accessory for Regular Size Refillable Travel Journals - 4.25 x 8.25 - 100% Cotton Fabric Planner Accessories for Standard Notebooks
WANDERINGS$11.524.6★
A5 Travelers Notebook Accessories Kit - Kraft File Folder Zipper Case Pen Holder Binder Clip and 2 Elastic Bands
newestor$13.084.6★
WANDERINGS Zipper Case Card Sleeve Holder Travelers Journal Accessory for Refillable Travel Journals - A5 Size - 5.25 x 8.25 - Durable 100% Cotton Fabric Planner Accessories Case
WANDERINGS$13.064.6★
Gold Foil Washi Tape Set 23 Rolls Tarot Washi Stickers Vintage Decorative Tapes for Journaling Supplies Scrapbooking DIY Crafts Junk Journal Craft Supplies(Celestial Symbols/ Starry/ Magic)
Geesinimo$9.514.8★
2Pcs Gold Chip Clips 3 Inch Wide Stainless Steel Brass Notebook T Clip Heavy Duty Food Bag Clamp Vintage Retro Hinge File Bill Holder Sealing Air Tight Clips Modern Kitchen Office Accessories
BuleVina$10.264.5★
What buyers say about hobonichi accessories
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent variety”
“Super easy to stick”
“Ease of use”
“Great deal”
“As Advertised”
“Colors are nice”
“The size is perfect for what I need”
“Beautiful design”
“It's okay It's okay for thicker paper”
“Very efficient”
What buyers complain about
“bad adhesive”
“This is HUGE”
“Does not last”
“Not effective”
“Cheap quality”
“A little pricey”
“it bleeds through the paper”
“It isn't super thick”
“Difficult to use”
“Terrible cuts”
Top return reasons
Common questions
- Is hobonichi accessories profitable to sell on Amazon United States?
- The niche generates $182K/yr across 89 tracked products. 7 of 21 products launched in the last 360 days are still selling. 90-day search growth is -48.6%. Flapen's verdict: Skip it (47/100).
- How competitive is the hobonichi accessories niche?
- 43 brands and 136 sellers compete. The top 5 products take 21% of clicks and top 5 brands hold 62% of demand.
- What do buyers complain about in hobonichi accessories?
- Top complaints mined from reviews: Adhesion/Stickiness, Size-Overall, Durability. The return rate is 0.9%.
- What does it cost to enter the hobonichi accessories niche?
- Listings span $5.46–$21.74; the average listing price is $10.67 (sweet spot $15–$100). The average incumbent carries 2,470 reviews — the moat a new listing must climb.