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Heart Bookmark

Fail

Demand is soft, at -55.2% this quarter, so Heart Bookmark is a Fail.

Flapen Score
38
38 / 100
Ranks 350 of 426 Office Products niches · −9 vs the category median of 47
Market size
$28K/yr98K searches / yr
90-day growth
-55.2%search demand this quarter
Competition
57%top-5 click share · 17 brands · 23 sellers

Flapen Score

Heart Bookmark against its category

The dotted line is the Office Products average. Past it, Heart Bookmark is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Heart Bookmark market on Amazon at a glance

Shoppers on Amazon United States searched for Heart Bookmark 98K times last year and spent an estimated $28K. The top 5 brands take 59% of clicks. Demand peaks in Jan–Feb–Dec. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 3.3% of those searches ended in a purchase.

Shoppers searched for this 98K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.3% of those searches ended in a purchase. Searches in the last 90 days moved -55.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $28K a year.

Searches, last 12 months
98K
Growth, 90 days vs prior 90
-55.2%
Conversion, latest week
3.3%
Market size, estimated
$28Ka year
Peak month
January5.5× the quietest month
Top search term
heart bookmarks17K searches a year

02 · Price

A sale here is worth $8.59.

Listings sell for $8.59 on average, from $3.47 to $19.42. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At $8.59 that is $2K to $4K a year per listing.

Average price
$8.59under the $15 to $100 sweet spot
Price range
$3.47–$19.42
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
$2K–$4K
Returns
1.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

90% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 11.7% of listings are out of stock. The average listing ranks #867 within Book Covers & Book Accessories. It carries 318 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
95%
Out of stock, average day
11.7%
Average rank
#867in Book Covers & Book Accessories
Average rating
4.63 starsAmazon United States average 4.42 stars
Average reviews
318per listing
Listings tracked
20

04 · Newcomers

0 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 17 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
9
Successful launches
0Amazon's first-year sales bar
Average brand age
17 months

Products

Top Heart Bookmark products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.

Brands

17 falling

Sellers

23

Top-5 brand share

59%

Top 20: 100%

Top-5 click share

57%

Top 20: 100%

Open market

35%

  • Brand 126%
  • Brand 211%
  • Brand 38%
  • Brand 47%
  • Brand 57%
  • Brand 66%

Demand

Heart Bookmark search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Holiday '25Spike '26FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb, Dec · busiest ÷ quietest = 5.5×

Search terms

Top Heart Bookmark search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • heart bookmarks17K/yr
  • leather heart bookmark19K/yr
  • heart bookmark24K/yr
  • magnetic heart bookmarks4K/yr
  • leather heart bookmarks8K/yr
  • heart book marks8K/yr
  • heart shaped bookmarks5K/yr
  • heart corner bookmark3K/yr
  • heart bookmarks bulk3K/yr
  • heart leather bookmark3K/yr

Reviews and returns

What reviews say buyers love and hate about Heart Bookmark

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Quality-Overall”
13%of negative reviews mention “Size-Overall”
1.1%of orders come back
“Way bigger than I thought they'd be”
A buyer, on “Size-Overall”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Heart Bookmark questions

Answered from the same tracked data.