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Harry Potter Bookmark

Fail

Demand is soft, at -21.1% this quarter, so Harry Potter Bookmark is a Fail.

Flapen Score
45
45 / 100
Ranks 239 of 426 Office Products niches · −2 vs the category median of 47
Market size
$132K/yr237K searches / yr
90-day growth
-21.1%search demand this quarter
Competition
53%top-5 click share · 11 brands · 33 sellers

Flapen Score

Harry Potter Bookmark against its category

The dotted line is the Office Products average. Past it, Harry Potter Bookmark is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Harry Potter Bookmark market on Amazon at a glance

Shoppers on Amazon United States searched for Harry Potter Bookmark 237K times last year and spent an estimated $132K. The top 5 brands take 80% of clicks. Demand peaks in Nov–Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 4.2% of those searches ended in a purchase.

Shoppers searched for this 237K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.2% of those searches ended in a purchase. Searches in the last 90 days moved -21.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $132K a year.

Searches, last 12 months
237K
Growth, 90 days vs prior 90
-21.1%
Conversion, latest week
4.2%
Market size, estimated
$132Ka year
Peak month
December4.6× the quietest month
Top search term
harry potter bookmark140K searches a year

02 · Price

A sale here is worth $13.13.

Listings sell for $13.13 on average, from $7.89 to $39.80. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At $13.13 that is $3K to $7K a year per listing.

Average price
$13.13under the $15 to $100 sweet spot
Price range
$7.89–$39.80
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
$3K–$7K
Returns
1.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

61% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.6% of listings are out of stock. The average listing ranks #1,525 within Book Covers & Book Accessories. It carries 823 reviews at 4.72 stars, so a new listing needs social proof before a better product.

Sponsored listings
61%
Prime listings
100%
Out of stock, average day
9.6%
Average rank
#1,525in Book Covers & Book Accessories
Average rating
4.72 starsAmazon United States average 4.42 stars
Average reviews
823per listing
Listings tracked
23

04 · Newcomers

1 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
35 months

Products

Top Harry Potter Bookmark products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.

Brands

11 falling

Sellers

33

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

53%

Top 20: 97%

Open market

14%

  • Brand 128%
  • Brand 220%
  • Brand 314%
  • Brand 49%
  • Brand 59%
  • Brand 66%
  • Open — no brand owns it (5 brands, 14%)

Demand

Harry Potter Bookmark search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Holiday '24Prime Day '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 4.6×

Search terms

Top Harry Potter Bookmark search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • harry potter bookmark140K/yr
  • harry potter book mark27K/yr
  • harry potter bookmarks25K/yr
  • bookmark harry potter10K/yr
  • harry potter book marks12K/yr
  • slytherin bookmark5K/yr
  • harry potter magnetic bookmarks6K/yr
  • bookmarks harry potter4K/yr
  • hufflepuff bookmark4K/yr
  • ravenclaw bookmark4K/yr

Reviews and returns

What reviews say buyers love and hate about Harry Potter Bookmark

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Quality-Overall”
20%of negative reviews mention “Durability”
1.1%of orders come back
“Broke”
A buyer, on “Durability”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Harry Potter Bookmark questions

Answered from the same tracked data.