Is harry potter bookmark profitable to sell on Amazon United States?

The niche generates $132K/yr across 23 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is -21.1%. Flapen's verdict: Skip it (45/100).

How competitive is the harry potter bookmark niche?

11 brands and 33 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 80% of demand.

What do buyers complain about in harry potter bookmark?

Top complaints mined from reviews: Durability, Size-Overall, Quality-Overall. The return rate is 1.1%.

When does demand for harry potter bookmark peak?

Demand peaks in Nov–Dec; the busiest month runs 4.6× the quietest.

What does it cost to enter the harry potter bookmark niche?

Listings span $7.89–$39.80; the average listing price is $13.13 (sweet spot $15–$100). The average incumbent carries 823 reviews — the moat a new listing must climb.

harry potter bookmark

Skip it

Soft demand (-21.1% this quarter) — this niche doesn't clear our bar today.

Returns

Great1.1%

return rate — above 5% kills the launch gate

Price range

Great$7.89–$39.80

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good823

avg incumbent reviews — the moat a new listing must climb

Avg price

Good$13.13

avg listing price — sweet spot $15–$100

Competition

Good53%

top-5 click share — leaders hold, buyers still browse

Conversion

Good4.2%

search→purchase rate — share of searches ending in a sale

Brand share

Okay80%

top-5 brand share — brands hold most of the demand

Market size

Okay$132K

$132K/yr · 237K searches

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Growth

Bad-21.1%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, harry potter bookmark is a $132K/yr Amazon United States market (237K searches/yr). The top 5 brands hold 80% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 45/100.

Data updated Jul 9, 2026 · scored weekly · How we score niches

harry potter bookmark market data

Units sold / yr: 10K–13K; avg 250–500/product
Revenue / yr: $131K–$164K; units × avg price
Conversion rate: 4.2%
Avg BSR: #1,525
Page quality: 0%
Prime: 100%
Sponsored: 61%
Out of stock: 9.6%
Avg brand age: 35 months
Avg seller age: 162 days

Competition & brand share

The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.

Brands

11 falling

Sellers

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

53%

Top 20: 97%

Open market

14%

Harry Potter28%
The Noble Collection20%
ANTIOCH14%
Re-Marks9%
Ata-Boy9%
WACANTIC6%
Open — no brand owns it (5 brands, 14%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -21.1% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 4.6×

Open Trend

Top harry potter bookmark search terms

harry potter bookmark140K/yr -18.4%4.2% conv.
harry potter book mark27K/yr -22.5%4.9% conv.
harry potter bookmarks25K/yr -27.1%2.5% conv.
bookmark harry potter10K/yr -28.3%2.6% conv.
harry potter book marks12K/yr -39.9%3.1% conv.
slytherin bookmark5K/yr +3.2%4.4% conv.
harry potter magnetic bookmarks6K/yr -33.0%3.2% conv.
bookmarks harry potter4K/yr -15.9%1.5% conv.
hufflepuff bookmark4K/yr +2.8%1.2% conv.
ravenclaw bookmark4K/yr -20.8%5.9% conv.

All search terms

Top harry potter bookmark products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 23 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Harry Potter Metal Bookmark with Hanging Charm Golden Snitch Hogwarts Reading Gifts Book Lovers Gift Box (Golden Snitch)

Harry Potter$15.344.7★2,965 rev

Hogwarts Ticket

ANTIOCH$8.044.7★898 rev

Ata-Boy Harry Potter Bookmark Houses of Hogwarts Crests Magnetic Bookmarks (4 Set) Harry Potter Gifts & Merchandise

Ata-Boy$8.464.7★456 rev

Vintage Metal Feather Bookmark with Golden Winged Charm Thin Unique Metal Bookmark for Book Lovers Reading Gifts Book Lovers Women Men Teens on Christmas Birthday Valentines

WACANTIC$10.164.7★158 rev

Harry Potter Ravenclaw Crest Bookmark

The Noble Collection$9.084.6★1,376 rev

Newest

by launch date

Harry Potter Bookmark Set - Bundle with 3 Bookmarks Featuring Book Covers Hogwarts Castle More Plus Stickers | Harry Potter School Supplies for Boys Girls Kids

Harry Potter$16.184 rev

8mo ago

Harry Potter Gryffindor Knitted Crest Scarf - Deep Red & Yellow - Embroidered House Lion Badge - 66 x 7 - Soft Winter Knit Scarf for Kids & Adults - Wizarding World Accessory

Harry Potter$23.92115 rev

9mo ago

Zaamwoyy 4 Pcs Stained Glass Animal Bookmarks for Women Men Magic Transparent PVC Bookmark with Tassels Fantasy Reader Gift Cool Book Marks Accessories for Reading Lovers Bookish

Zaamwoyy$10.46103 rev

10mo ago

Metal Feather Bookmark Silver Plated Book Marker with Gold Charm and Gift Box Elegant Fantasy Book Marks for Readers Unique Reading Accessories for Book Lovers and Students

generic$10.213 rev

11mo ago

Vintage Metal Feather Bookmark with Golden Winged Charm Thin Unique Metal Bookmark for Book Lovers Reading Gifts Book Lovers Women Men Teens on Christmas Birthday Valentines

WACANTIC$10.16158 rev

1y ago

What buyers say about harry potter bookmark

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall21%

“Delightful product”

Gifting Purpose21%

“Good Gift”

Strength7%

“Sturdy”

Advertised Vs Actual Product6%

“It seems accurate to description”

Collectibles5%

“Nice bookmark”

Design-Overall4%

“Love the design”

Material Quality4%

“As a Harry Potter fan I love this book mark it is made with good metal material”

Size-Overall2%

“Its a perfect size”

Weight Heavy2%

“Good weight and exactly like pictured”

Ease Of Use2%

“Very useful”

What buyers complain about

Durability20%

“Broke”

Size-Overall19%

“the fit is awful”

Quality-Overall8%

“needs improvement”

Value For Money6%

“So not worth 16 bucks”

Thickness5%

“Impractical for a bookmark as it is way too thick”

Strength3%

“not sturdy”

Design-Overall3%

“Terrible design for its intended purpose”

Shape/Style3%

“It has a weird shape”

Ease Of Use3%

“Was a bit confusing to use at first”

Weight Heavy3%

“way too top heavy”

Top return reasons

Size-Overall22%

Value For Money10%

Weight Heavy9%

Advertised Vs Actual Product6%

Quality-Overall6%

Thickness6%

Material Quality5%

Defective Material/Parts5%

Length5%

Color4%

Common questions

Is harry potter bookmark profitable to sell on Amazon United States?: The niche generates $132K/yr across 23 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is -21.1%. Flapen's verdict: Skip it (45/100).
How competitive is the harry potter bookmark niche?: 11 brands and 33 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 80% of demand.
What do buyers complain about in harry potter bookmark?: Top complaints mined from reviews: Durability, Size-Overall, Quality-Overall. The return rate is 1.1%.
When does demand for harry potter bookmark peak?: Demand peaks in Nov–Dec; the busiest month runs 4.6× the quietest.
What does it cost to enter the harry potter bookmark niche?: Listings span $7.89–$39.80; the average listing price is $13.13 (sweet spot $15–$100). The average incumbent carries 823 reviews — the moat a new listing must climb.