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Happy Planner Stickers

Fail

Shoppers spend an estimated $38K a year here, so Happy Planner Stickers is a Fail.

Flapen Score
39
39 / 100
Ranks 340 of 426 Office Products niches · −8 vs the category median of 47
Market size
$38K/yr236K searches / yr
90-day growth
-27.4%search demand this quarter
Competition
37%top-5 click share · 16 brands · 68 sellers

Flapen Score

Happy Planner Stickers against its category

The dotted line is the Office Products average. Past it, Happy Planner Stickers is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Happy Planner Stickers market on Amazon at a glance

Shoppers on Amazon United States searched for Happy Planner Stickers 236K times last year and spent an estimated $38K. The top 5 brands take 88% of clicks. Demand peaks in Jan–Jul–Sep–Dec. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 1.1% of those searches ended in a purchase.

Shoppers searched for this 236K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -27.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $38K a year.

Searches, last 12 months
236K
Growth, 90 days vs prior 90
-27.4%
Conversion, latest week
1.1%
Market size, estimated
$38Ka year
Peak month
January3.1× the quietest month
Top search term
happy planner stickers212K searches a year

02 · Price

A sale here is worth $14.72.

Listings sell for $14.72 on average, from $5.65 to $23.92. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $14.72 that is $0 to $1K a year per listing.

Average price
$14.72under the $15 to $100 sweet spot
Price range
$5.65–$23.92
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
1.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

49% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 25.4% of listings are out of stock. The average listing ranks #1,690 within Planners, Refills & Covers. It carries 1,157 reviews at 4.72 stars, so a new listing needs social proof before a better product.

Sponsored listings
49%
Prime listings
96%
Out of stock, average day
25.4%
Average rank
#1,690in Planners, Refills & Covers
Average rating
4.72 starsAmazon United States average 4.42 stars
Average reviews
1,157per listing
Listings tracked
51

04 · Newcomers

2 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
9
Successful launches
2Amazon's first-year sales bar
Average brand age
34 months

Products

Top Happy Planner Stickers products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 37% of clicks. An open shelf where new products get seen.

Brands

16 rising

Sellers

68

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

37%

Top 20: 72%

Open market

10%

  • Brand 141%
  • Brand 228%
  • Brand 38%
  • Brand 48%
  • Brand 53%
  • Brand 62%
  • Open — no brand owns it (10 brands, 10%)

Demand

Happy Planner Stickers search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KPrime Day '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Jul, Sep, Dec · busiest ÷ quietest = 3.1×

Search terms

Top Happy Planner Stickers search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • happy planner stickers212K/yr
  • happy planner sticker book19K/yr
  • happy planner stickers clearance5K/yr

Reviews and returns

What reviews say buyers love and hate about Happy Planner Stickers

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Quality-Overall”
21%of negative reviews mention “Size-Overall”
1.1%of orders come back
“to small”
A buyer, on “Size-Overall”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Happy Planner Stickers questions

Answered from the same tracked data.