Skip to content

Happy Planner Extension Pack

Fail

The top 5 brands take 99% of clicks, so Happy Planner Extension Pack is a Fail.

Flapen Score
46
46 / 100
Ranks 220 of 426 Office Products niches · −1 vs the category median of 47
Market size
$335K/yr1.3M searches / yr
90-day growth
-2.9%search demand this quarter
Competition
41%top-5 click share · 6 brands · 15 sellers

Flapen Score

Happy Planner Extension Pack against its category

The dotted line is the Office Products average. Past it, Happy Planner Extension Pack is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Happy Planner Extension Pack market on Amazon at a glance

Shoppers on Amazon United States searched for Happy Planner Extension Pack 1.3M times last year and spent an estimated $335K. The top 5 brands take 99% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 1.1% of those searches ended in a purchase.

Shoppers searched for this 1.3M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -2.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $335K a year.

Searches, last 12 months
1.3M
Growth, 90 days vs prior 90
-2.9%
Conversion, latest week
1.1%
Market size, estimated
$335Ka year
Peak month
January3.7× the quietest month
Top search term
happy planner 2026-2027156K searches a year

02 · Price

A sale here is worth $22.84.

Listings sell for $22.84 on average, from $6.65 to $40.88. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 100 to 250 of them. At $22.84 that is $2K to $6K a year per listing.

Average price
$22.84inside the $15 to $100 sweet spot
Price range
$6.65–$40.88
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
100–250
Revenue per listing a year
$2K–$6K
Returns
1.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 26.7% of listings are out of stock. The average listing ranks #436 within Planners, Refills & Covers. It carries 505 reviews at 4.71 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
26.7%
Average rank
#436in Planners, Refills & Covers
Average rating
4.71 starsAmazon United States average 4.42 stars
Average reviews
505per listing
Listings tracked
41

04 · Newcomers

24 of last year's 30 launches cleared the first-year sales bar.

30 products launched here in the last 12 months. 24 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
30
Successful launches
24Amazon's first-year sales bar
Average brand age
32 months

Products

Top Happy Planner Extension Pack products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.

Brands

6 falling

Sellers

15

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

41%

Top 20: 81%

Open market

0%

  • Brand 185%
  • Brand 28%
  • Brand 35%
  • Brand 41%
  • Brand 51%
  • Brand 61%
  • Open — no brand owns it (0%)

Demand

Happy Planner Extension Pack search demand

Weekly searches over the year, seasonality beneath. Pick a range.

125K75KPrime Day '24Holiday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 3.7×

Search terms

Top Happy Planner Extension Pack search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • happy planner 2026-2027156K/yr
  • happy planner inserts132K/yr
  • the happy planner106K/yr
  • happy planner accessories108K/yr
  • happy planner notebook61K/yr
  • happy planner mini46K/yr
  • happy planner teacher30K/yr
  • mini happy planner42K/yr
  • the happy planner 2026-202710K/yr
  • happy planner 2026434K/yr

Reviews and returns

What reviews say buyers love and hate about Happy Planner Extension Pack

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Document Organizing/Classification”
16%of negative reviews mention “Size-Overall”
1.7%of orders come back
“looks like theyre arent making that size anymore”
A buyer, on “Size-Overall”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Happy Planner Extension Pack questions

Answered from the same tracked data.