grimoire
Worth a lookShows low returns (1.1%), but weak search conversion (0.8%) keeps it on the watch list.
Returns
Great1.1%return rate — above 5% kills the launch gate
Avg price
Great$21.85avg listing price — sweet spot $15–$100
Price range
Great$6.11–$88.57cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great33%top-5 click share — an open shelf
Brand share
Great55%top-5 brand share — no brand owns this niche
Review moat
Good1,224.52avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-4.8%90-day search growth — must beat 0% to launch
Market size
Bad$63K$63K/yr · 359K searches
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, grimoire is a $63K/yr Amazon United States market (359K searches/yr). The top 5 brands hold 55% of demand. Demand peaks in Aug–Dec. Verdict: Worth a look — 51/100.
Data updated Jul 9, 2026 · scored weekly · How we score niches
grimoire market data
- Units sold / yr
- 4K–5K
- avg 0–100/product
- Revenue / yr
- $87K–$109K
- units × avg price
- Conversion rate
- 0.8%
- Avg BSR
- #1,251
- Page quality
- 0%
- Prime
- 98%
- Sponsored
- 89%
- Out of stock
- 7.4%
- Avg brand age
- 38 months
- Avg seller age
- 191 days
Competition & brand share
Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.Brands
28 falling
Sellers
86
Top-5 brand share
55%
Top 20: 94%
Top-5 click share
33%
Top 20: 68%
Open market
37%
- cuero14%
- AGWANI HANDICRAFT12%
- Fetinar11%
- TIEFOSSI10%
- SH SHIFAA HANDICRAFT8%
- CAGIE8%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -4.8% search growth over the last 90 days.Peak months: Aug, Dec · busiest ÷ quietest = 1.8×
Top grimoire search terms
- grimoire131K/yr
- witchy journal43K/yr
- gothic journal39K/yr
- book of shadows journal31K/yr
- witch journal30K/yr
- goth journal18K/yr
- spell book journal20K/yr
- grimorio8K/yr
- blank grimoire5K/yr
- blank spell book9K/yr
Top grimoire products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Fetinar Leather Vintage Journal Notebook 300 Pages Leather Softcover Lined Journal Notebooks for Women Men Notebook Journals for Writing Travel Business Office 5.7 X 8.3
Fetinar$7.214.7★2,973 rev
TIEFOSSI Lined Journal for Women Men Vintage Notebooks with Bookmarks Hardcover A5 College Ruled Notebook 316 Numbered Pages for Writing Daily Journal for Work School Note Taking
TIEFOSSI$18.594.9★754 rev
Vintage Leather Journal Semi Precious Witch Stone Triple Moon Design-Lock Closure 200 Antique Deckle Edge Blank Paper-Book of Shadows Grimoire Journal Witch Journal for Men and Women (7x5 Inch Black)
AGWANI HANDICRAFT$18.384.6★1,234 rev
CAGIE Lined Journal for Men Soft Cover Notebook Leather Journals for Writing 180 Lay Flat Vintage Mens Journal Personal Diary 5.7 X 8.3 Black
CAGIE$7.084.8★3,187 rev
AGWANI HANDICRAFT Blank Spell Book of Shadows Journal with Lock Clasp Vintage Handmade Leather Journal Moon Phase Print Diary Prayer Pagan Witchcraft Supplies Wiccan Decor Notebook Daily (7x5 Inch)
AGWANI HANDICRAFT$18.134.4★144 rev
Newest
by launch date
cuero 1000-Page Large Pentagram Embossed Book of Shadows | Vintage Wiccan Grimoire with Aged Deckle Edge Leather journal | Lockable Spellbook Witchcraft Notebook Gothic Diary (7x10 Inches)
cuero$88.574 rev
TIEFOSSI Lined Journal for Women Men Vintage Notebooks with Bookmarks Hardcover A5 College Ruled Notebook 316 Numbered Pages for Writing Daily Journal for Work School Note Taking
TIEFOSSI$18.59754 rev
Foja Handicraft Leather Journal Gothic Notebook The Raven Grimoire Print - Vintage Handamde Journal Book of Shadows Witchcrafts Journal Gifts for Men 7x5 inch 200 Pages
Foja Handicraft$19.2743 rev
Fox Leather Journal Blank Spell Book of Shadows Witchcraft Supplies Wiccan Notebook Handmade Daily Notepads Grimoire Journal Vintage Journal Sketchbook Witchy Gifts Women Best Gift for Artist Writers Author Poet Vintage Gifts For Men & Women
SH SHIFAA HANDICRAFT$18.55166 rev
HwxBen Journal Notebook for Women/Men Daily for Classic Lined Writing 360 Pages Leather Hardcover with Vintage Sun & Moon Design SeaGreen A5 (14.5 x 21 cm)
HwxBen$14.171,031 rev
Trending
90-day click momentumcuero 1000-Page Large Pentagram Embossed Book of Shadows | Vintage Wiccan Grimoire with Aged Deckle Edge Leather journal | Lockable Spellbook Witchcraft Notebook Gothic Diary (7x10 Inches)
cuero$88.574.4★
C CUERO Book of Spells Leather Journal Deckle Edge Paper Grimoire Printed Journal The Lovers Tarot Notebook Spiral Gothic Notebook Skull lover Antique Vintage Leather Journals for Men and Women (6 * 8
cuero$21.874.6★
TUZECH 600 Pages Handmade Large Leather Journal Diary Embossed Tree of Life Book Of Shadows Notebook Writing Seven Chakra Grimoire Sketchbook 7 x 10 Leather Bound (Brown)
TUZECH$36.854.4★
Blank Spell Book Of Shadows Journal With Lock Clasp Prop Vintage Handmade Leather Diary Embossed Prayer Pagan Antique Witchcraft Supplies Wiccan Notebook Daily Witch Gifts Mystic Greek Mythology Goddess (7x5)
SH SHIFAA HANDICRAFT$16.634.7★
TIEFOSSI Lined Journal for Women Men Vintage Notebooks with Bookmarks Hardcover A5 College Ruled Notebook 316 Numbered Pages for Writing Daily Journal for Work School Note Taking
TIEFOSSI$18.594.9★
What buyers say about grimoire
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality, and arrived as expected”
“Paper is great”
“Good value”
“As described”
“The pen writes nicely”
“The leather quality”
“It is true to size”
“The design is really cute too”
“The cover feels durable”
“great color choices”
What buyers complain about
“Unpleasant smell”
“the quality of the paper in this one is not great”
“It's kinda small”
“Craftsmanship is poor”
“could barely get it to lock”
“Very different than the pictures show”
“It is not leather”
“They definitely are not worth $19.99”
“almost like a material thats thicker than paper”
“So I can't easily close it”
Top return reasons
Common questions
- Is grimoire profitable to sell on Amazon United States?
- The niche generates $63K/yr across 54 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -4.8%. Flapen's verdict: Worth a look (51/100).
- How competitive is the grimoire niche?
- 28 brands and 86 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 55% of demand.
- What do buyers complain about in grimoire?
- Top complaints mined from reviews: Smell, Paper Quality, Size-Overall. The return rate is 1.1%.
- When does demand for grimoire peak?
- Demand peaks in Aug–Dec; the busiest month runs 1.8× the quietest.
- What does it cost to enter the grimoire niche?
- Listings span $6.11–$88.57; the average listing price is $21.85 (sweet spot $15–$100). The average incumbent carries 1,225 reviews — the moat a new listing must climb.