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Grimoire

Grimoire shows low returns (1.1%), but weak search conversion (0.8%) keeps it on the watch list.

Flapen Score

51
Worth a look

Top 24% of 426 Office Products niches · +4 vs the category median of 47

Market size 16Growth 23Conversion 10Competition 82Returns 93Price range 86Avg price 92Brand share 80Review moat 57Quality gap 25
This niche Category average · 426 niches

Is Grimoire profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Grimoire is a $63K/yr Amazon United States market (359K searches/yr). The top 5 brands hold 55% of demand. Demand peaks in Aug–Dec. Verdict: Worth a look — 51/100.

Grimoire: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -4.8% over the last 90 days and 0.8% of searches end in a purchase.

$63K

revenue / yr

Units sold / yr5K
Search volume / yr-4.8%359K
Conversion rate0.8%
Avg price$21.85

Who owns the niche?

The top 5 brands hold 55% of demand, so 45% of the market is open.

45%

open market share

Brands · sellers28 · 86
Top-5 product click share33%
Open market45%
Avg brand age38 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 54 products

Sponsored placement89%
New entrants (1y)3· 0 succeeded
Avg rating4.6★
Avg reviews1,225

Top Grimoire products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.

$0$2K$4K$6K$8K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

28 falling

Sellers

86

Top-5 brand share

55%

Top 20: 94%

Top-5 click share

33%

Top 20: 68%

Open market

37%

  • cuero14%
  • AGWANI HANDICRAFT12%
  • Fetinar11%
  • TIEFOSSI10%
  • SH SHIFAA HANDICRAFT8%
  • CAGIE8%

Grimoire demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume359KCVR0.8%Products54Brands28Top 5 Brands55%OOS Rate7.4%Rating4.6★Reviews1,225Avg BSR#1,251
10K6KSpike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Dec · busiest ÷ quietest = 1.8×

Top Grimoire search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • grimoire131K/yr
  • witchy journal43K/yr
  • gothic journal39K/yr
  • book of shadows journal31K/yr
  • witch journal30K/yr
  • goth journal18K/yr
  • spell book journal20K/yr
  • grimorio8K/yr
  • blank grimoire5K/yr
  • blank spell book9K/yr

What reviews say buyers love and hate about Grimoire

What buyers mention most, as a share of all reviews.

What buyers love

78% of reviews
Quality-Overall23%

Good quality, and arrived as expected

Paper Quality20%

Paper is great

Value For Money7%

Good value

Advertised Vs Actual Product6%

As described

Writing Experience5%

The pen writes nicely

What buyers complain about

55% of reviews
Smell12%

Unpleasant smell

Paper Quality9%

the quality of the paper in this one is not great

Size-Overall7%

It's kinda small

Quality-Overall5%

Craftsmanship is poor

Locking Mechanism5%

could barely get it to lock

Grimoire return rate & reasons

Why buyers send it back, as a share of all return requests.

1.1%

Return rate

63%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
36%
2Advertised Vs Actual Product
11%
3Paper Quality
10%
4Smell
5%
5Color
5%

Common Grimoire questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Grimoire 51/100 on Amazon United States — Worth a look. The niche generates $63K/yr across 54 tracked products. 0 of 3 products launched in the last 360 days are still selling. Search demand moved -4.8% over the last 90 days.
Search demand for Grimoire on Amazon United States peaks in Aug–Dec, where the busiest month runs 1.8× the quietest.