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Goal Planner 2023

Fail

Demand is soft, at -44.8% this quarter, so Goal Planner 2023 is a Fail.

Flapen Score
42
42 / 100
Ranks 298 of 426 Office Products niches · −5 vs the category median of 47
Market size
$59K/yr126K searches / yr
90-day growth
-44.8%search demand this quarter
Competition
54%top-5 click share · 27 brands · 113 sellers

Flapen Score

Goal Planner 2023 against its category

The dotted line is the Office Products average. Past it, Goal Planner 2023 is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Goal Planner 2023 market on Amazon at a glance

Shoppers on Amazon United States searched for Goal Planner 2023 126K times last year and spent an estimated $59K. The top 5 brands take 54% of clicks. Demand peaks in Jan–Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 2.1% of those searches ended in a purchase.

Shoppers searched for this 126K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -44.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $59K a year.

Searches, last 12 months
126K
Growth, 90 days vs prior 90
-44.8%
Conversion, latest week
2.1%
Market size, estimated
$59Ka year
Peak month
January4.0× the quietest month
Top search term
goals journal25K searches a year

02 · Price

A sale here is worth $21.92.

Listings sell for $21.92 on average, from $6.26 to $59.33. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $21.92 that is $0 to $2K a year per listing.

Average price
$21.92inside the $15 to $100 sweet spot
Price range
$6.26–$59.33
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
2.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 13.9% of listings are out of stock. The average listing ranks #817 within Personal Organizers. It carries 3,151 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
100%
Out of stock, average day
13.9%
Average rank
#817in Personal Organizers
Average rating
4.58 starsAmazon United States average 4.42 stars
Average reviews
3,151per listing
Listings tracked
33

04 · Newcomers

2 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
2Amazon's first-year sales bar
Average brand age
33 months

Products

Top Goal Planner 2023 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

Brands

27 falling

Sellers

113

Top-5 brand share

54%

Top 20: 93%

Top-5 click share

54%

Top 20: 89%

Open market

40%

  • Brand 114%
  • Brand 214%
  • Brand 310%
  • Brand 410%
  • Brand 57%
  • Brand 65%

Demand

Goal Planner 2023 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KBlack Friday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 4.0×

Search terms

Top Goal Planner 2023 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • goals journal25K/yr
  • goal journal18K/yr
  • goal setting journal18K/yr
  • goal book10K/yr
  • goal journal for women10K/yr
  • goal planner for women7K/yr
  • goals notebook8K/yr
  • goal notebook6K/yr
  • goal planner 202611K/yr
  • 2026 goal planner12K/yr

Reviews and returns

What reviews say buyers love and hate about Goal Planner 2023

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Document Organizing/Classification”
17%of negative reviews mention “Size-Overall”
2.0%of orders come back
“The section with the to Do List is smaller than the original”
A buyer, on “Size-Overall”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Goal Planner 2023 questions

Answered from the same tracked data.