goal planner 2023
Skip itSoft demand (-44.8% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$21.92avg listing price — sweet spot $15–$100
Price range
Great$6.26–$59.33cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great54%top-5 brand share — no brand owns this niche
Returns
Great2.0%return rate — above 5% kills the launch gate
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Review moat
Okay3,150.97avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Market size
Bad$59K$59K/yr · 126K searches
Growth
Bad-44.8%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, goal planner 2023 is a $59K/yr Amazon United States market (126K searches/yr). The top 5 brands hold 54% of demand. Demand peaks in Jan–Dec. Verdict: Skip it — 42/100.
Data updated Jul 9, 2026 · scored weekly · How we score niches
goal planner 2023 market data
- Units sold / yr
- 3K–4K
- avg 0–100/product
- Revenue / yr
- $66K–$88K
- units × avg price
- Conversion rate
- 2.1%
- Avg BSR
- #817
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 91%
- Out of stock
- 13.9%
- Avg brand age
- 33 months
- Avg seller age
- 170 days
Competition & brand share
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.Brands
27 falling
Sellers
113
Top-5 brand share
54%
Top 20: 93%
Top-5 click share
54%
Top 20: 89%
Open market
40%
- Templatables14%
- ZERONE CENTRE14%
- Taja10%
- KAICN10%
- Realizations7%
- Draphy5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -44.8% search growth over the last 90 days.Peak months: Jan, Dec · busiest ÷ quietest = 4.0×
Top goal planner 2023 search terms
- goals journal25K/yr
- goal journal18K/yr
- goal setting journal18K/yr
- goal book10K/yr
- goal journal for women10K/yr
- goal planner for women7K/yr
- goals notebook8K/yr
- goal notebook6K/yr
- goal planner 202611K/yr
- 2026 goal planner12K/yr
Top goal planner 2023 products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Goal Planner | SMART Goal Setting Kit for the New You Monthly Habits Reflections & Vision Boards | Pastel Rainbow A5
Templatables$14.954.4★116 rev
Goal Planning Notepad - A5 Goal Setting Journal For Project Action Plan Task Management Personal Development & Track Goals. Productivity Notepad For Daily Work & School - 54 Sheets
ZERONE CENTRE$13.974.7★242 rev
Taja Undated Weekly Planner Weekly To Do List Notebook with Goal & Habit Tracker Organizer A5 Weekly Planner Notebook with Spiral Binding 6.1 x 8.2 - Green
Taja$6.534.6★2,299 rev
Undated Weekly Planner - Weekly Goals Notebook with To Do List Habit Tracker Daily Schedule Journal with Spiral Binding 5.7 x 8.0 inches Productivity Organizer Notebook for Work School Home Pink
KAICN$6.544.6★4,741 rev
Self-Mastery Journal for Men with Prompts - 13 Week Guided Gratitude Journal - 5 Minute Journal - Reflection Manifestation Journals for Mindfulness - Self Care Journal - Goal Journal for Women & Men
Realizations$19.464.7★2,050 rev
Newest
by launch date
Manifestation Journal 52-Week Undated Guided Law of Attraction Journal with Prompts Habit Tracker Vision Board Goals & Reflection Tools | for Women & Men | Gift Box + Pen
Bold Tuesday$30.2066 rev
Intelligent Change Life Designer Journal Guided Life Planner for Goal Setting & Self Reflection Undated 10 Year Vision Book for Personal Growth & Mindfulness Natural Cotton Hardcover
Intelligent Change$35.9134 rev
QICLM Goals Quotes Motivational Notebook Journal Inspirational Office Notebook for Work Motivational Gifts for Women Men Gifts for Office Coworkers Hardcover Spiral Notebooks 5.5x8.3
QICLM$11.4515 rev
AT-A-GLANCE Foundation Goal Setting Planner Undated Weekly & Monthly Journal Track Progress Create Habits 5-3/4 x 8-1/4 Blue (FD2-200-20)
AT-A-GLANCE$15.7053 rev
THEBESTU Her Goals Journal 160 Pages Hardcover Blank Spiral Notebook Funny Inspirational Quote Journal for Women Motivational Notebook Gifts for Daughter Sister Girl Friend Female Manager Boss
THEBESTU$10.382 rev
Trending
90-day click momentumIntelligent Change Life Designer Journal Guided Life Planner for Goal Setting & Self Reflection Undated 10 Year Vision Book for Personal Growth & Mindfulness Natural Cotton Hardcover
Intelligent Change$35.914.7★
Freedom Mastery Daily Journal of Gratitude Productivity & Habit Tracker
Freedom Mastery$24.734.4★
Undated Weekly Planner with Habit Tracker 52 Weeks To Do List Notebook A5 Weekly Goal Planner with Spiral Binding & Stickers Home Work School Supplies for Women Girls 8.2 x 5.7 - Pink
Thboxes$6.794.5★
Hardcover Spiral Notebook Journal with Removable Dividers Tabs 300 Pages Leather 5 Subject Notebook College Ruled 8x10 Large B5 Notebooks for Work School Note taking Lined Journal for Women Pink
dilitego$19.894.8★
Goal Planning Notepad - A5 Goal Setting Journal For Project Action Plan Task Management Personal Development & Track Goals. Productivity Notepad For Daily Work & School - 54 Sheets
ZERONE CENTRE$13.974.7★
What buyers say about goal planner 2023
What buyers praise and complain about, mined from review topics.What buyers love
“Great for staying organized”
“Amazing Quality”
“Nice paper”
“easy to write on”
“Nice design”
“The size is very convenient”
“As Advertised”
“Good deal”
“I love the color”
“easy it is to write in”
What buyers complain about
“The section with the to Do List is smaller than the original”
“very little space for writing”
“Not much for the price”
“False advertising”
“I was quite disappointed to see how thin it was”
“rating it low because the spirals came out of the paper/tablet covers on the first day making it hard to turn the pages”
“It felt a little sparse in terms of prompts or exercises”
“Received wrong color”
“Needs improvement”
“Good product it just needs a better layout, more personal and Taylored to individuals”
Top return reasons
Common questions
- Is goal planner 2023 profitable to sell on Amazon United States?
- The niche generates $59K/yr across 33 tracked products. 2 of 4 products launched in the last 360 days are still selling. 90-day search growth is -44.8%. Flapen's verdict: Skip it (42/100).
- How competitive is the goal planner 2023 niche?
- 27 brands and 113 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 54% of demand.
- What do buyers complain about in goal planner 2023?
- Top complaints mined from reviews: Size-Overall, Writing Experience, Value For Money. The return rate is 2.0%.
- When does demand for goal planner 2023 peak?
- Demand peaks in Jan–Dec; the busiest month runs 4.0× the quietest.
- What does it cost to enter the goal planner 2023 niche?
- Listings span $6.26–$59.33; the average listing price is $21.92 (sweet spot $15–$100). The average incumbent carries 3,151 reviews — the moat a new listing must climb.