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Goal Planner 2023

soft demand (-44.8% this quarter) — Goal Planner 2023 doesn't clear our bar today.

Flapen Score

42
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Ranks 298 of 426 Office Products niches · −5 vs the category median of 47

Market size 15Growth 3Conversion 27Competition 51Returns 75Price range 82Avg price 92Brand share 81Review moat 33Quality gap 28
This niche Category average · 426 niches

Is Goal Planner 2023 profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Goal Planner 2023 is a $59K/yr Amazon United States market (126K searches/yr). The top 5 brands hold 54% of demand. Demand peaks in Jan–Dec. Verdict: Skip it — 42/100.

Goal Planner 2023: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -44.8% over the last 90 days and 2.1% of searches end in a purchase.

$59K

revenue / yr

Units sold / yr4K
Search volume / yr-44.8%126K
Conversion rate2.1%
Avg price$21.92

Who owns the niche?

The top 5 brands hold 54% of demand, so 46% of the market is open.

46%

open market share

Brands · sellers27 · 113
Top-5 product click share54%
Open market46%
Avg brand age33 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 33 products

Sponsored placement91%
New entrants (1y)4· 2 succeeded
Avg rating4.6★
Avg reviews3,151

Top Goal Planner 2023 products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.

$0$2K$5K$7K$9K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

27 falling

Sellers

113

Top-5 brand share

54%

Top 20: 93%

Top-5 click share

54%

Top 20: 89%

Open market

40%

  • Templatables14%
  • ZERONE CENTRE14%
  • Taja10%
  • KAICN10%
  • Realizations7%
  • Draphy5%

Goal Planner 2023 demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume126KCVR2.1%Products33Brands27Top 5 Brands54%OOS Rate13.9%Rating4.6★Reviews3,151Avg BSR#817
15K10KBlack Friday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 4.0×

Top Goal Planner 2023 search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • goals journal25K/yr
  • goal journal18K/yr
  • goal setting journal18K/yr
  • goal book10K/yr
  • goal journal for women10K/yr
  • goal planner for women7K/yr
  • goals notebook8K/yr
  • goal notebook6K/yr
  • goal planner 202611K/yr
  • 2026 goal planner12K/yr

What reviews say buyers love and hate about Goal Planner 2023

What buyers mention most, as a share of all reviews.

What buyers love

79% of reviews
Document Organizing/Classification16%

Great for staying organized

Quality-Overall16%

Amazing Quality

Paper Quality9%

Nice paper

Ease Of Use9%

easy to write on

Design-Overall9%

Nice design

What buyers complain about

56% of reviews
Size-Overall17%

The section with the to Do List is smaller than the original

Writing Experience7%

very little space for writing

Value For Money5%

Not much for the price

Advertised Vs Actual Product5%

False advertising

Thickness5%

I was quite disappointed to see how thin it was

Goal Planner 2023 return rate & reasons

Why buyers send it back, as a share of all return requests.

2.0%

Return rate

66%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
35%
2Advertised Vs Actual Product
16%
3Value For Money
10%
4Paper Quality
4%
5Color
4%

Common Goal Planner 2023 questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Goal Planner 2023 42/100 on Amazon United States — Skip it. The niche generates $59K/yr across 33 tracked products. 2 of 4 products launched in the last 360 days are still selling. Search demand moved -44.8% over the last 90 days.
Search demand for Goal Planner 2023 on Amazon United States peaks in Jan–Dec, where the busiest month runs 4.0× the quietest.