Goal Planner

Shoppers searched for this 153K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -39.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $58K a year.

Searches, last 12 months

153K

Growth, 90 days vs prior 90

-39.7%

Conversion, latest week

1.7%

Market size, estimated

$58Ka year

Peak month

January4.1× the quietest month

Top search term

goal planner63K searches a year

Listings sell for $22.96 on average, from $6.53 to $59.33. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $22.96 that is $0 to $2K a year per listing.

Average price

$22.96inside the $15 to $100 sweet spot

Price range

$6.53–$59.33

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–3K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

1.8%of orders · Amazon United States median 2.1%

87% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.5% of listings are out of stock. The average listing ranks #1,277 within Planners, Refills & Covers. It carries 2,317 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings

87%

Prime listings

100%

Out of stock, average day

6.5%

Average rank

#1,277in Planners, Refills & Covers

Average rating

4.52 starsAmazon United States average 4.42 stars

Average reviews

2,317per listing

Listings tracked

71

13 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

13

Successful launches

5Amazon's first-year sales bar

Average brand age

32 months