Is goal planner profitable to sell on Amazon United States?

The niche generates $58K/yr across 71 tracked products. 5 of 13 products launched in the last 360 days are still selling. 90-day search growth is -39.7%. Flapen's verdict: Worth a look (50/100).

How competitive is the goal planner niche?

43 brands and 177 sellers compete. The top 5 products take 29% of clicks and top 5 brands hold 43% of demand.

What do buyers complain about in goal planner?

Top complaints mined from reviews: Document Organizing/Classification, Value For Money, Paper Quality. The return rate is 1.8%.

When does demand for goal planner peak?

Demand peaks in Jan–Dec; the busiest month runs 4.1× the quietest.

What does it cost to enter the goal planner niche?

Listings span $6.53–$59.33; the average listing price is $22.96 (sweet spot $15–$100). The average incumbent carries 2,317 reviews — the moat a new listing must climb.

goal planner

Worth a look

Shows a sweet-spot price point ($22.96 avg), but soft demand (-39.7% this quarter) keeps it on the watch list.

Avg price

Incredible$22.96

avg listing price — sweet spot $15–$100

Brand share

Great43%

top-5 brand share — no brand owns this niche

Competition

Great29%

top-5 click share — an open shelf

Price range

Great$6.53–$59.33

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Great1.8%

return rate — above 5% kills the launch gate

Review moat

Okay2,316.72

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Conversion

Bad1.7%

search→purchase rate — share of searches ending in a sale

Market size

Bad$58K

$58K/yr · 153K searches

Growth

Bad-39.7%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, goal planner is a $58K/yr Amazon United States market (153K searches/yr). The top 5 brands hold 43% of demand. Demand peaks in Jan–Dec. Verdict: Worth a look — 50/100.

Data updated Jul 9, 2026 · scored weekly · How we score niches

goal planner market data

Units sold / yr: 3K–3K; avg 0–100/product
Revenue / yr: $57K–$69K; units × avg price
Conversion rate: 1.7%
Avg BSR: #1,277
Page quality: 0%
Prime: 100%
Sponsored: 87%
Out of stock: 6.5%
Avg brand age: 32 months
Avg seller age: 171 days

Competition & brand share

Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.

Brands

43 flat

Sellers

177

Top-5 brand share

43%

Top 20: 85%

Top-5 click share

29%

Top 20: 65%

Open market

51%

Roterunner12%
Intelligent Change11%
Taja8%
Templatables6%
ZERONE CENTRE6%
AT-A-GLANCE6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -39.7% search growth over the last 90 days.

Peak months: Jan, Dec · busiest ÷ quietest = 4.1×

Open Trend

Top goal planner search terms

goal planner63K/yr -49.8%1.2% conv.
purpose planner14K/yr -6.9%1.4% conv.
goal setting planner26K/yr -38.7%1.0% conv.
quarterly planner13K/yr -31.3%0.7% conv.
productivity journal11K/yr -46.4%1.6% conv.
3 month planner7K/yr +14.0%1.2% conv.
goals planner12K/yr -48.5%0.9% conv.
intelligent change productivity planner4K/yr -35.9%6.9% conv.
weekly goal planner4K/yr -43.4%2.1% conv.

All search terms

Top goal planner products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Taja Undated Weekly Planner Weekly To Do List Notebook with Goal & Habit Tracker Organizer A5 Weekly Planner Notebook with Spiral Binding 6.1 x 8.2 - Green

Taja$6.534.6★2,299 rev

Goal Planner | SMART Goal Setting Kit for the New You Monthly Habits Reflections & Vision Boards | Pastel Rainbow A5

Templatables$14.954.4★116 rev

Roterunner Purpose Planner Notebook A5 5.8x8.3 Undated 2026 Daily Weekly and Monthly Productivity Goal Setting Tool for Work Home ADHD Planner for Adults Self Care Journal (Tan Softcover)

Roterunner$23.804.6★264 rev

Goal Planning Notepad - A5 Goal Setting Journal For Project Action Plan Task Management Personal Development & Track Goals. Productivity Notepad For Daily Work & School - 54 Sheets

ZERONE CENTRE$13.974.7★242 rev

The Phoenix Journal - Quarterly Goal Planner Daily Planner Journal & Organizer for Goal Setting Productivity & Focus - Undated 12 Week Planner Weekly & Monthly Planning Habit Tracking - Hardcover - Black

Phoenix Planner$28.844.4★1,347 rev

Newest

by launch date

The Advanced Productivity Planner Undated Daily Weekly & Monthly Planning System with Time Blocking Goal Setting & Habit Tracking. Toolkit to Maximize Focus and Take Control of Your Time | A5

Refine Days$22.2932 rev

6mo ago

Productivity 3-month Planner Undated Daily Weekly Monthly Planner with Hardcover Setting Guided Journal for Time Management Habit Tracking Self Care & Organization(Green)

Jaloro$10.684 rev

7mo ago

Intelligent Change Life Designer Journal Guided Life Planner for Goal Setting & Self Reflection Undated 10 Year Vision Book for Personal Growth & Mindfulness Natural Cotton Hardcover

Intelligent Change$35.9134 rev

11mo ago

AT-A-GLANCE Foundation Goal Setting Planner Undated Weekly & Monthly Journal Track Progress Create Habits 5-3/4 x 8-1/4 Blue (FD2-200-20)

AT-A-GLANCE$15.7053 rev

1y ago

AT-A-GLANCE Foundation Goal Setting Planner Undated Weekly & Monthly Journal Track Progress Create Habits 5-3/4 x 8-1/4 Green (FD2-200-60)

AT-A-GLANCE$15.1453 rev

1y ago

What buyers say about goal planner

What buyers praise and complain about, mined from review topics.

What buyers love

Document Organizing/Classification25%

“Great organizer”

Quality-Overall12%

“the quality is solid”

Ease Of Use9%

“Ease of use”

Paper Quality8%

“The paper quality feels durable”

Design-Overall8%

“The design itself is beautiful”

Size-Overall5%

“Love the size”

Value For Money5%

“Good deal”

Advertised Vs Actual Product4%

“just as pictured”

Durability3%

“Very nice, durable and cute”

Writing Experience3%

“The paper feels great to write on”

What buyers complain about

Document Organizing/Classification8%

“The planner itself is unorganized”

Value For Money8%

“Not great for the price”

Paper Quality7%

“For quality, the paper is too thin”

Size-Overall7%

“it was slightly bigger than the normal one I usually get”

Writing Experience6%

“just don't really know what to write”

Advertised Vs Actual Product5%

“But nevertheless kind of misleading”

Thickness5%

“The pages are thin”

Quality-Overall3%

“Not quite gift quality though”

Print Quality3%

“Very lightly printed cannot see the layout and the words”

Storage Capacity3%

“There's only enough room for6 months where are the other pages for the other months”

Top return reasons

Size-Overall41%

Advertised Vs Actual Product17%

Value For Money6%

Design-Overall5%

Functionality-Overall4%

Paper Quality4%

Color2%

Quality-Overall2%

Weight Heavy2%

Product Condition2%

Common questions

Is goal planner profitable to sell on Amazon United States?: The niche generates $58K/yr across 71 tracked products. 5 of 13 products launched in the last 360 days are still selling. 90-day search growth is -39.7%. Flapen's verdict: Worth a look (50/100).
How competitive is the goal planner niche?: 43 brands and 177 sellers compete. The top 5 products take 29% of clicks and top 5 brands hold 43% of demand.
What do buyers complain about in goal planner?: Top complaints mined from reviews: Document Organizing/Classification, Value For Money, Paper Quality. The return rate is 1.8%.
When does demand for goal planner peak?: Demand peaks in Jan–Dec; the busiest month runs 4.1× the quietest.
What does it cost to enter the goal planner niche?: Listings span $6.53–$59.33; the average listing price is $22.96 (sweet spot $15–$100). The average incumbent carries 2,317 reviews — the moat a new listing must climb.